How big will the change brought by VR be? The impact is often multi-faceted. VR not only changes the time consumers spend indoors, but also affects how they view marketing activities. This requires us to analyze both the business and consumer perspectives.
VR marketing activities
Although VR headline sales are improving every day, some big companies are starting to see the platform as a good place for advertising.
VR experience new trend
Modern people prefer physical experiences, which has prompted large companies to begin to change their marketing activities. Is there another way to get consumers into a completely different world, just like VR?
I believe that in the next few years there will be no way to replace VR. Giants such as Sony and HTC will start making VR ads.
One of the most important advantages for VR is that we can live in a comfortable home and enjoy a completely different world. These experiences are what we want to share with friends and family, and 81% of consumers share VR experiences with friends.
The VR content industry has so far failed to touch the user’s pain points, throwing away the game industry (represented by EA), pornographic industry (represented by Pornhub), and live entertainment (mainly sports events and concerts) in content production. On the other hand, the high-quality VR video is lackluster.
VR content industry production hardware and software can not keep up with the development. The production of VR content can be done not simply by shooting with a 360-degree panoramic camera, but requires continuous technological change.
For example, content production methods such as light fields and sound fields, as well as production processes (including collection, writing, playback effects, and content propagation speeds, etc.) need to be improved and improved.
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