[Text / Gaogong LED Yue Mengdi] On the morning of January 19, 2016, the National Bureau of Statistics released the 2015 GDP data. The GDP growth rate in 2015 was 6.9%, which was the first time since 1990 that it broke 7 years. For the Chinese auto industry, although the growth rate of production and sales is lower than expected at the beginning of the year, the Chinese auto industry still broke through the number of production and sales of 24.5 million units, ranking the first in the world for seven consecutive years. In addition, passenger car production and sales exceeded 20 million vehicles for the first time, reaching 21 million vehicles, of which China's own brands accounted for 41.3%.
Audi R8 headlights
The LEDs for vehicles have been chased by many LED manufacturers at home and abroad because of their high profits. According to the above data, the use of 100 LEDs in a car, the demand for LEDs is about 2 billion in the whole year. How to cut into this market with a small volume?
In fact, the field of automotive LEDs has always been a blue ocean, and it cannot be achieved solely by scale.
The traditional button lights, panel lights, etc. in the car have been basically replaced by LEDs, and warning lights, indicator lights, tail lights, etc. outside the car have also begun to use LEDs. "The fastest growth in the next few years will be the demand for the inner headlights. Li Shengfa, a senior analyst at the High-tech Research Institute LED Research Institute (GGII), believes.
From the market positioning of automotive LEDs, it is mainly divided into front loading, rear loading, and original factory selection. Domestic LED manufacturers are more concerned with the selection of this field. Compared with the high requirements and rigorous specifications of the front-loading, the selection is more concerned with price changes. The front loading is mostly mastered by international first-line LED manufacturers. "Automotive lighting has a relatively closed ecological chain." Shi Chao, manager of Hongli Optoelectronics (300219.SZ) R&D Department pointed out.
The difficulty in entering the automotive LED is not only how to enter the high-end ecological chain, but also the technical requirements for LED. The power range of the vehicle exterior lamp is drawn very long, and the LED has to meet the low power of the taillight to the high power of the headlight. In the next few years, the most obvious increase in the use of automotive LEDs is the growth of high-power car headlights.
In fact, unlike traditional lighting fixtures, in a relatively fixed use condition and environment, the tolerance range of the automotive LED use environment must be widened.
There is a certain range of use in the number of LEDs above the medium and high power, which can be reduced, but it is not unlimited. Because the design of the lights is styling, it will not emphasize the light effect to reduce the number of uses. “It may be convincing to reduce the number of LEDs in low-end cars, because there is a price advantage, but in the middle and high-end cars, it is necessary to pursue the shape recognition, and it is necessary to take into account the beautiful appearance,†said an industry insider who is familiar with LED car lights. In this case, price is not the most important factor, and product performance is the key.
The headlights of the car have higher requirements for the LED packaging factory. First, the design of the light source should match the optical design and structural design of the lamp; secondly, the light efficiency and power of the light source are correspondingly required in a specific space. Heat dissipation puts higher demands on it. And these need to communicate with the manufacturers who do the lights in advance in order to meet the requirements of the car factory.
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Audi A6L car headlights
On the other hand, the penetration rate of LEDs for interior vehicles is high. Although the main growth in the next five years is outside the car, but the panel lights for vehicles also play more roles, such as CID navigation panels, meters and so on. In the case of Tesla, the panel for the car has reached 17 inches. As the car becomes more intelligent and intelligent, the requirements for touch and display will be higher, and the range of CID in the car will become more and more. Wide, the scope of use of the instrument will be larger and larger. In the current new energy vehicles that are mature and supported by national policies, the energy consumption of the vehicles is required, and the LEDs are more inclined.
High-tech LEDs have learned from different channels that if they want to enter the automotive LED market, companies must not only have long-term investment preparation, but also must ensure flexibility and flexibility in the face of a small variety of standardized and missing markets. At that time, there is the possibility of winning the market.
In addition, it is reported that the 13th Five-Year Plan of the country under preparation has set the target of China's auto industry to 30 million vehicles. Are the comrades interested in car LEDs ready?
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