On December 13, 2016, the second road show project of Anchuang Growth Camp was successfully held at the Ritz-Carlton Hotel in Shenzhen. The site gathered many well-known original factories, solution providers and distributors gathered by ARM's huge ecological chain. Venture capital institutions, more than 600 attendees, the scene is quite popular. Judging from the 20 projects selected in the second phase of the Anchuang Growth Camp, many teams are more mature in membership configuration and have a very clear business model. How will Anchuang Space's follow-up help these outstanding teams “fall� How is the planning for its own positioning and future path creation space? Xiaobian made an in-depth discussion in the follow-up interview with Chen Peng, CEO of Anchuang Space. For Mr. Xu Chen, a partner of Gobi Capital, one of the judges of the road show, and participated in the roadshow and won the Best Innovation Award, Anchuang The Star's pi team and the head of the Touch Cloud Technology team also made a brief interview, which reads as follows:
We know that in fact, the categories of incubators can be roughly subdivided into investment promotion, training and coaching, and inventor incubation. Anchuang Space is positioning itself as an incubation platform for technology services, mainly rooted in intelligence. Two major innovation areas of hardware and Internet of Things. Relying on the strong ecological chain established by ARM, Anchuang Space promises to accurately connect the industrial chain resources for the selected projects, provide professional and supporting technical consulting services, and accelerate the products to the market.
At the beginning of its establishment, Anchuang Space has placed its vision on the global market and has been recruiting teams around the world. Of course, for Antron space, China is also an important market that cannot be ignored. Chen Peng said that in the innovation of the Internet of Things and intelligent hardware, the country has already achieved the degree of running in foreign countries in some fields. In the future, there are even some areas that can lead, for example, the Internet field, application layer innovation is We do a very good job, but some innovations take time to accumulate, especially the accumulation of technology is the need to accumulate in the long-term accumulation, in this aspect we are still running.
How to look at the trend of the future venture capital market?
For Anchuang Space and their capital partners, the market's weather vane is also one of the important indicators of their consideration of the project. With the gradual disappearance of the mobile Internet dividend period, emerging products want to establish barriers to competition, and innovation by model is far from enough. Technological innovation has become the main core point for competition between startup companies and even large companies. It can be seen that the number of technology-driven teams is gradually increasing compared with previous years. This is the trend of the market, and there will be no major changes in a short period of time.
In this case, the team itself needs to have a more reasonable staffing, the technical team is particularly important, and the marketing ability of the entire team is also very important, which is related to whether you can pass the right time, the right opportunity, The product is sold out. The time of productization is a question that every startup team needs to carefully consider. If your project enters the market at an inappropriate time, it is difficult to go too far in the context of increasing investment thresholds.
Project Positioning: To B or not To B? This is a problem!
In the choice of the project, the aforementioned technology-driven team is occupying the mainstream of the market, and Anchuang Space is also favored for this type of team. As for the exploration of the business model of the start-up project, it is suitable for the B-end market or the C-end market in the future. Our four interviewees, the two CEOs from Gobi Investment and Anchuang Space, and the pi and touch cloud technology team The person in charge has consistently expressed his point of view - creating products for the B-end market will be more in line with the status quo of the start-up team.
There is no doubt that China is a big C-end market, but it is a very bad "bone" for start-up projects in smart hardware or new consumer electronics. Intelligent hardware looks easy, but in fact there are countless pits buried in it. In the absence of application scenarios, especially for C-end users, the cost of education is high, but user loyalty is quite low.
In such a situation, if you want to make a hardware product, it is generally recommended that the route to 2B2C be better. Purely for the C-end products, it is generally recommended to think clearly. The reason is very simple. Before the product is available, you and the upstream and downstream manufacturers have poor bargaining power and high cost to sell low prices. This is fatal for start-ups, the survival space is too small, and the fault tolerance is small. If you make a mistake, you have no way to go. Even in the absence of any mistakes, it is basically struggling to get through.
Therefore, on the one hand, the small business itself considers its own survival, or the investment institution and the incubation platform are based on the interests of the starting point, everyone will be more inclined to choose the B-end market.
About the development plan of Anchuang Space in the next two years
When talking about the specific plans for the next two years, Chen Peng said that Anchuang Space will continue to strengthen its ability in resource depth and precision docking, including strengthening cooperation with local governments; on the other hand, planning overseas Establish two innovation bases, and at the same time strengthen the configuration of the operation team, and strive to be closely integrated with the local ecology. Just like in Shenzhen today, it can be combined with media friends, investment circle friends or friends in the entrepreneurial community. In places like Silicon Valley or London, we also need to be “localizedâ€.
In any case, I believe that the intervention of giants like ARM will definitely bring some new changes to the “slow development†venture capital industry, and look forward to it!
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