[Global Network Technology reporter Wang Nan] A few days ago, Apple Inc. was deeply trapped in the "down-sampling door" scandal, which caused dissatisfaction among consumers around the world through the system upgrade that caused the performance of the old iPhone to be reduced.
At present, besides 17 lawsuits in the United States, many mainstream iPhone markets in Israel, South Korea and other countries have also organized groups to sue Apple to restrict the performance of older iPhones, especially after a number of law firms in South Korea have launched a class action against Apple. The South Korean government also investigated the “downsampling gate†and demanded that Apple Korea explain that up to 180,000 consumers in South Korea were dissatisfied with Apple’s compensation plan and requested Apple’s class action lawsuit to provide free battery replacement. However, there has not been any case of Apple's "downsampling" case in China.
Yesterday, on the basis of sorting out and summarizing consumer opinions, the Shanghai Consumer Protection Committee finally issued separate inquiries to Apple China and Apple’s global headquarters, asking Apple to respond to the four major issues before this Friday.
The four major issues include:
1. The older iPhones generally experienced slower response and weaker performance after iOS 10.2.1 system updates. What measures have been taken by Apple in the system update have caused the performance of the mobile phone to decline. What are the possible consequences of iOS's flexible management of some system components?
2. What kind of remedial measures will be taken if Apple Inc., without notifying and not obtaining the consent of the consumer, arbitrarily changes the performance of the mobile phone through system upgrade?
3. Apple Corp. will bundle upgrades that reduce the performance of mobile phones with other updates and make them available to consumers, making it impossible for consumers to choose when updating. In order to protect consumers' right to choose, how do you update the regular updates and updates that may adversely affect the mobile phone system when providing updates?
4. In order to protect consumers' right to know, when Apple's mobile phone sales and system update, it has information that is of major interest to consumers.
The California-based company acknowledged in December 2017 that it had reduced the system to improve the battery life of mobile phones, saying that it was "to protect the electronic components of users' mobile phones and to improve the battery life of mobile phones by reducing system energy consumption." Unexpected shutdown." Later, despite Apple's promise to replace the aging battery while at the same time announcing a downward adjustment of the battery replacement price for the expired warranty period, users still do not pay for it.
Rory van Loo, a professor of consumer technology law at Boston University, criticized Apple's short-sighted behavior on old phones, which was inconsistent with the value of the brand. "For me, some of Apple made a bad business decision," without more transparent descriptions of software upgrades and battery conditions.
A few days ago, according to news from foreign media, Republican Senator John Thune, the highest legislative body of the United States, wrote a letter to Apple and further questioned Apple's iPhone operating system iOS to slow down the old iPhone.
Sen. Thun questioned how Apple came to the conclusion that the battery was replaced at a price of $29, or whether the company considered replacing the battery for the user for free. In addition, Thun’s biggest concern seems to be Apple’s transparency with consumers. "However, even if Apple's actions were really just to avoid the accidental shutdown of old phones, a large number of consumers criticized that this approach should have better transparency," Thun wrote in the letter.
It is reported that in 2015, 2016 and 2017, the Shanghai Consumer Protection Committee received 964 complaints, 4021 complaints and 2615 complaints about Apple products and services. The complaints related to battery quality, accidental shutdown, account theft, and after-sales services. Wait for multiple questions.
Public opinion pressure, consumer questioning, brand damage, huge compensation, executive jail time... Apple's down-clocking event has also given Apple a wake-up call in a timely manner, and all companies that do not respect the interests of consumers will ultimately Consumers will be abandoned, then this has always been "overbearing" Apple in the mouth of the world's consumers how to end?
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