On December 27, the Ministry of Finance, the State Administration of Taxation, the Ministry of Industry and Information Technology, and the Ministry of Science and Technology jointly issued the "Announcement on the Exemption of Purchase Taxes for New Energy Vehicles" (hereinafter referred to as "the latest announcement"), as of January 2018. From December 31, 2020 to the purchase of new energy vehicles will be exempt from vehicle purchase tax.
Affected by this policy, the automobile plate contrarian rose sharply on the afternoon of the 27th. The plate includes Yaxing Bus, Jinbei Automobile, Ankai Bus, Pengyu Stock, and Desai Xiwei.
In the past year, the major countries in the world reached a consensus that they are promoting the development of new energy vehicles. In June 2017, after the United States announced its withdrawal from the Paris Agreement, Britain, France, and other governments had publicly announced timetables for the ban on fuel vehicles. Prior to this, Norway, the Netherlands, Germany, and India had all reported that they would be banned in 2025. Sale of fuel vehicles.
The mandatory policy expectation will take a big step forward in the direction of new-generation automotive revolution and the strategic planning of auto companies. In 2017, major car companies have shifted their industrial strategic focus to new technologies centered on electric vehicles. In terms of industrial policy, China has also further liberalized the ratio of electric vehicle joint ventures and introduced dual-integration related policies. Motorized electrification has become a general trend.
According to the data from the China Automobile Association, China’s new energy vehicle sales exceeded 300,000 units in 2015. In 2016, it sold 517,000 units. This year, the new energy vehicle market continued to maintain a relatively fast growth trend. In the first 11 months, a total of 609,000 units were sold. The year-on-year increase of 51.4% was only one step away from achieving the annual target of 700,000 vehicles.
Adjust policies based on market conditions
After the outbreak in 2015, the new energy auto industry entered a phased adjustment period. “The year 2018 is still the adjustment period during the implementation of the mid-2020 target. The active and passive adjustments of industrial policies and corporate strategies are still the focus of the industry,†said one person in the industry.
In terms of industrial policy, even if companies have consistently called for policy stability, financial subsidies and incentive policies are constantly adjusted. The formal implementation of the double-credit policy, the continued decline of financial subsidies, and the expiry of the incentive policy for exemption from purchase tax have affected the automobile industry.
On September 27, 2017, the “Concurrent Management Method for Average Fuel Consumption of New Energy Vehicles and New Energy Vehicles for Passenger Vehicles†(referred to as “Double Pointsâ€) was officially released. The policy has been issued since April 1, 2018. Implementation.
However, the industry insiders told reporters that after the implementation of double-point policy, market conditions will certainly change. Chinese and foreign brands compete on the field, subsidy retreats, and the role of the market is enhanced; application is popularized, and user requirements are increased.
“Because of the changing market conditions, this requires us to reconsider the market positioning and competitiveness of our products. For example, in order to get more subsidies, many models have long mileage and low energy efficiency. After the double-integration policy is introduced, mileage and energy efficiency must be Considering comprehensive consideration, for example, after the market is expanding and the competition is fierce, the convenience of charging has become an important competitive factor, and the combination of good fast charging performance and the choice of a good charging operator has become a new option.To sum up, to reposition the market for changes, It is necessary to comprehensively consider performance, cost, ease of use, reliability, charging and services, etc." Dong Yang, vice president of the China Automobile Industry Association, said.
At the same time, the fiscal subsidy policy of 2018 is tightening. On December 15, it was reported that the new national new energy subsidy policy will tend to encourage high mileage and low energy consumption models, while low mile mileage models will be reduced subsidies and subsidies, and local subsidies will be completely withdrawn. Beijing may be one of the first cities to cancel local subsidies. The subsidy slope reduction (20% reduction) originally scheduled for 2019 will likely be implemented ahead of schedule by 2018. If the subsidy policy is readjusted this year, it will also choose to lower the subsidy limit for bicycles while raising technical requirements.
In addition, the rule of “paying 30,000 kilometers to obtain subsidies†will also be loosened. In order to prevent fraud, the new energy subsidy policy in 2017 stipulates that non-individual users can receive subsidies for a total mileage of 30,000 kilometers. However, this provision also increases the operating costs of auto companies, and it is still time-consuming for various links. Leases are also more difficult.
The favorable policies are also bursting out frequently. The latest announcement on December 27 gave Xinyou cars a shotgun. Under the background of cancellation of purchase tax concessions for traditional fuel vehicles, new energy vehicles have been exempted from purchase tax for three years, and the policy orientation has formed a strong contrast.
At the corporate level, in the context of the global ban on fuel vehicles, when China has not yet imposed a mandatory ban, Changan Automobile and Beijing Automotive Group have announced the timetable for the total suspension of the sale of fuel vehicles in 2025.
On October 19, Changan Automobile announced that it would completely stop the sale of fuel vehicles after 2025. According to the strategy, by 2020, it will complete the construction of three special platforms for new energy; in 2025, Changan Automobile will start to completely stop the sales of fuel vehicles in the traditional sense. , to achieve the full spectrum of product electrification.
On December 9th, Beihe Group Party Committee Secretary and Chairman Xu Heyi announced for the first time that by 2020, BAIC will take the lead in Beijing to completely stop sales of its own-brand traditional fuel passenger vehicles, and completely stop production and sales of its own brands in China by 2025. Traditional fuel passenger cars.
International giant hair dynamic storm
"After next year, vehicle companies will start shuffling and companies will enter competition in the Red Sea. In 2019, the entire global industrial chain will undergo major changes. 2018 and 2019 are important junctures for the development of electric vehicles. Many models and models are intensively put on the market. "On December 24, an expert from the China Electric Vehicles Hundred People's Association said in an interview with a 21st Century Business Herald reporter.
According to public statistics, in the first 11 months of this year, the ranking of China's new energy vehicle sales rankings, BAIC New Energy ranked first on sales of 64,910 units, followed by GAC Toyota, Zhidou, JAC, BYD, Chery, Geely, Changan, Zhongtai, and JMC New Energy.
Even if the current independent brand occupies a certain market size, in 2017, the electric vehicle giant's electric strategy is accelerating, and it will gradually enter the Chinese market next year. With the withdrawal of relevant national subsidy policies, the first-mover advantage of self-owned brands is gradually losing.
In 2018, Audi plans to launch the e-tromquatrro Concept Edition. BMW will launch the new i3, Mercedes-Benz will launch the GLC electric version, and in 2019 it will introduce the first domestic model of the QEQ series ELC. While the Volkswagen Group will launch the domestic e-golf in 2018, Toyota will focus on the hybrid model, and plans to launch a hybrid model such as the Lexus LS500h next year.
Joint venture brand new energy vehicles also began to attack. On the one hand, the new energy vehicles of the joint ventures gradually opened up their markets in China. On the other hand, with the release of the new energy joint stocks ratio, the public joined hands with Jianghuai in 2017, Ford held hands with Zhongtai, and BAIC and Mercedes-Benz jointly developed new energy vehicles. The precedent. According to the plan, in 2018 Volkswagen JAC's first pure electric SUV will enter the market.
However, Tesla’s presence in the “internet’s red electric car†has been heard in China. However, it has not yet come to an end. What is worthy of recognition is that the Tesla Models 100D and MODELX100D will have a maximum range of 632 kilometers, while the latter's maximum range of 565 kilometers, the cruising range advantage is still more obvious.
The newly-launched car companies that once had to be China’s “Tesla†held high the Internet and smart gene flags and will formally join the battlefield next year. On December 16, Weilai Motors, which owns such “deluxe circle of friends†as Jingdong and Tencent, launched its first production model, the ES8, which will open the market next year. "I hope that when we see the Weilai car in the street, we can help us to like it and not to uphold Tesla's stinky feet." Li Bin, founder and chairman of Weilai, said.
In addition, Baima and Tencent’s support of the EX5 will be available for sale in 2018. Xiaopeng, which owns the Alibaba.com gene, as well as start-ups such as café, Yundu, and Zero Run, will also be launched in 2018. Heavy models.
However, some people are worried that the model of new start-ups is very beautiful. However, whether or not a good car can be built, whether it has a complete inspection and testing system, and whether it has a sophisticated car production management system is still a big question.
“Some companies have become obsessed with the past, overly obsessed with the assets they possessed in the past and the technologies possessed by the internal combustion engine, and are hesitating about electrification. They are also relatively slow in the face of the electrification transition. When the big car companies start to turn their backs, Those companies that are slow to respond may not have the opportunity to become leaders of the industry at all,†said the above experts.
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