Apple "battery door" fermentation or cut next season orders
In the United States has received more than a class action, the industry passed Apple lowered iPhoneX sales target, the market value fell below 900 billion US dollars again
This Christmas, Apple is not happy. On December 25th, according to foreign media reports, US user Keaton Harvey filed a lawsuit with the Northern California District Court in the United States, accusing Apple of infringing rights and interests and allowing him to replace his new mobile phone without his knowledge. In the past week, two U.S. users have collectively sued Apple. The incident was caused by Apple's "battery door." Some users said on the Internet that their iPhone has slowed down after upgrading their new system. This statement triggered many Apple user support. In response, Apple gave an official explanation last week saying that this move is to protect the electronic components of the user's mobile phones, and to reduce the system's energy consumption to improve the battery life of the mobile phone to avoid accidental shutdown.
However, quite a few Apple users do not accept this explanation. The view is that Apple's software adjustments have slowed down the speed of the old iPhone, which is to stimulate consumers to buy more expensive models. Recently, news came from the industry that Apple will make sales estimates for the first quarter of next year, dropping by as much as 40%, far exceeding market expectations. According to industry analysis, Apple is facing a new public relations crisis.
iPhone6S, iPhone7 severely slowed after being upgraded
"My iPhone 6 special card after the upgrade," Mr. Wang of Guangxi told the Beijing News reporter, he used the iPhone6 ​​upgrade iOS 10.3.3 version, there is a slow response to open the application, switching applications occasionally stuck, flash back, etc. The problem is that after pressing the home button, the phone stuck to the black screen for a few seconds before recovering. "The two months have become more and more obvious," said Mr. Wang.
In recent years, there are often Apple users on the Internet saying that their mobile phones have become slower after upgrading their systems. There are some opinions that Apple processors and memory need to be upgraded. Until the developer of the United States running sub-system Geekbench4 software, PrimerLabs founder JohnPoole did a test to find that Apple limits the processor speed by upgrading iOS system each time.
According to media reports, Poole and his team tested 100,000 iPhone samples and found that the older versions of the iPhone were significantly slower and unexpected shutdowns were common. The most affected are the iPhone 6S with iOS 10.2 and iOS 11.2 and the iPhone 7 with iOS 11.2.
This statement caused the network to be upset. Many users questioned how Apple may deliberately reduce the performance of older models of mobile phones, prompting users to replace the new Apple mobile phone.
In response to Poole's test, Apple issued a statement on December 20, saying, “Our mission is to provide consumers with the best experience, which includes the overall performance of the device and a long life span. Lithium batteries are low temperature, low power and Long-term use will not provide excellent performance and will probably cause unexpected shutdowns to protect the electronic components of mobile phones."
Apple also stated that "We released a new feature last year for the iPhone 6, iPhone 6s and iPhone SE, which is to smoothly transition the iPhone's extremely high-performance requirements to avoid unexpected shutdowns. This feature has now also been introduced into the installation. iPhone7 on iOS11.2 will support other mobile products in the future."
However, this statement has not been generally accepted by users. Regarding Apple's efforts to extend the battery life of mobile phones by reducing energy consumption, Mr. Wang said he did not recognize it. "Even if you really can improve your battery life, you can't accept it. Because the battery is broken, you only need to change the battery. However, if you have a mobile phone card, you will need to change a mobile phone." Sina Weibo users said in their pure English username. "I'm going to change the battery if I can't. Why do businesses deal with what I've already bought?"
On the 21st and 25th of December, there were three users suing the Apple Incident in the United States. Several Apple users in Chicago and Northern California filed lawsuits in local courts, claiming that Apple’s practice was “deceptive and unethicalâ€. American Consumer Protection Law.
Users find that processor performance improves after battery change
How to solve the problem of slow Apple iPhone? In response, Apple has not responded positively.
PrimalLabs founder John Poole found in the test that the performance of the processor was significantly improved after replacing the battery in some older iPhones. Some netizens also found that after replacing the old Apple cell phone battery, the operating speed has improved significantly.
On December 27th, the reporter searched the Internet for "Apple Replacement Battery." There were 7970000 related results, some of which were video and operating legends that taught the user to change the battery. Some netizens said that they only spent 100 yuan to replace the battery.
The reporter found that the official price for replacing the battery at Apple was 608 yuan. There are also some Apple maintenance outlets out of 588 yuan material fee +100 yuan manual fee price.
Wang Shuyi, an analyst in the semiconductor industry, said that the use of mobile phones has been slow for a long time. "Lithium battery life is limited, the number of cycles to hundreds of times, the number of cycles, not that the battery can not be used, before it can be charged to 100%, but that charge life, it may fall to the percentage Of the more than eighty, the loss was more severe and the more loops the more they fell."
The mobile phone is not bad, the battery is aging, and there is not only an Apple company but similar problems. Communication expert Kang Wei told reporters that there are many phenomena that the mobile phone battery is broken before the smart phone. “Before the Samsung Note series, the power consumption of the battery of the Note series was severely affected by users, so Samsung paid great attention to the battery capacity problem. Because mobile phones are expensive, they often take a long time, and some of them even last for more than three years. As a result, most old iPhones suffer from battery aging.
Zhou Tianyu, the battery analyst of Zhuo Chuang Information Technology Co., Ltd., said that the material used for batteries is now lithium cobalt oxide, which is different from that of automotive power batteries. The cycling performance of LiCoO2 batteries is not as good. Some lithium cobalt oxide batteries are charged more than 500 times, and its performance will drop to about 90%.
Canaly research analyst Jia Mo said that due to the rapid decay of lithium batteries, the industry has been regarded as a law to attenuate 30% of the cycle of 500 cycles of the battery, so most manufacturers usually indicate in the warranty terms, the battery is not conventional Warranty.
Wang Shuyi, a semiconductor industry analyst, told reporters that Apple does have an incentive to use this move to stimulate users to replace new mobile phones. "One of the reasons why the iPad market is falling so badly is that because the iPad is so durable, it doesn't carry around like a mobile phone and the battery is used very quickly. The iPad has a much smaller problem. It can take many years, so the update rate will be Relatively low."
Industry News Apple Cuts Order for iPhoneX
While Apple's "Battery Door" continues to ferment, the market performance of its latest flagship mobile phone iPhoneX does not seem to have reached Apple's expectations.
Because of adopting black technology such as full-screen, brush-face unlocking, Apple has high hopes for the sales of iPhoneX. However, for now, the sales speed of iPhoneX has not broken through the sales record of new products in previous years.
According to reports from Chinese Taiwanese media, TSMC has been ordered by Apple to cut A11 processors. In the first quarter of next year, the number of A11 chips dropped by 30% compared with the previous quarter. At the same time, Hon Hai's Foxconn plant in Zhengzhou, which exclusively assembles the iPhoneX, announced urgently that it has suspended the recruitment of workers from December 25 onwards, and that there has been no continuous acceleration of recruitment during the production season.
According to news from the industry, Apple will reduce sales estimates for the first quarter of next year from the original plan of 50 million to 30 million, a decrease of up to 40%, exceeding market expectations.
Analysts said that according to their situation, iPhoneX sales are expected to be reduced from 39 million to 29 million in the first quarter of next year.
Before that, Apple's market value exceeded US$900 billion on December 19, and it advanced to the industry’s previously forecasted trillion dollar target. However, the reporter found yesterday that Apple's US stock price was 170.57 US dollars, the market value has once again dropped below 900 billion US dollars, shrinking to 875.759 billion US dollars.
In the past one or two years, Apple’s mobile phone sales in China have plummeted, and China has become the only segment of Apple’s global revenue decline. According to institutional statistics, Apple’s mobile phone and iOS’s share in China have been shrinking. As Apple's “battery door†continues to ferment, the sales prospect of iPhoneX in the Chinese market is overshadowed.
Related
It will take time for the promotion of "Next Generation Battery" graphene battery
In November this year, South Korea’s Samsung Electronics released its next-generation battery graphene battery. Compared with traditional batteries, Samsung Graphene battery energy density increased by 45%, and the charging speed can be up to 5 times the traditional battery. According to relevant media reports, Samsung's next-generation flagship model, the Galaxy S9, will use graphene batteries to replace existing lithium batteries. The battery storage capacity of this kind of battery is about 45% of the lithium battery in the same volume, but it can be fully charged within 12 minutes, and can maintain high stability in the environment up to 60 degrees Celsius.
Some analysts pointed out that compared with traditional materials, graphene has better conductivity, smaller volume, higher thermal conductivity and higher hardness. Therefore, in addition to the battery field, this material is also blooming in touch, solar cells and other fields. However, it will take at least a few years for this technology to transform into a stable mass production product.
Zhou Tianyu said that there have been manufacturers before launching graphene charging treasures. The use of graphene on batteries is an inclusion material, and it is not entirely used to make batteries. "At present, it is still used to encapsulate and wrap up lithium cobaltate, which is coated with graphene outside to improve the reliability and performance of the battery."
Professor Li Yongfeng of China University of Petroleum once told the media that at present, the application of graphene to batteries is mainly combined with silicon to replace the original graphite in the negative electrode of the battery. This can increase the overall capacity and charging speed of the battery, but the performance is limited. It is not very realistic for the Internet to say that disruptive promotion is not a reality.
At present, there are nearly 300 companies in the world involved in graphene research, including IBM, Intel, the United States SanDisk, Dow Chemical, General Motors, DuPont and so on. Among them, Samsung, IBM, Toshiba, Korea Institute of Science and Technology, Korea Sungkyunkwan University and other companies and universities have higher competitiveness. However, most companies do not have layouts in the area of ​​graphene batteries and the related patents are very limited.
Zhou Tianyu predicts that there will be certain promotion from 2019 to 2020, and the market for mobile phones with graphene can be seen, and the time for large-scale promotion is still unpredictable.
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