Smart hardware holds thighs and plays with mobile phone manufacturers

On the 28th, Meizu related microblogging @魅友商城 released the message "Meizu and Yingqu (inWatch) cooperation ended today," because the latter has been jumping.

Since then, inWatchCEO Wang Xiaobin said that the above-mentioned "end cooperation" news is misunderstood. The actual situation is that the hardware part of inWacth Pi (products cooperating with MX4) has been roughly ready, but the Bluetooth adaptation problem is still being debugged. Regarding the cooperation with Meizu, inWacth said that it will compensate the MX 4+inWatch Pi package purchasers through their official website, and after the inWatch Pi is officially launched, the cooperation between the two parties will continue normally.

Part of the reason for the misunderstanding of netizens also comes from the use of the words "passion is no longer, good to gather good" in this Weibo. It is worth noting that: inWatch official micro-for the second consecutive day, Weibo expressed gratitude and apology to Meizu and Meizu users, but Meizu official micro-expressed "very busy."

Whether it's a new traffic portal or a new business growth point, the giants are now expressing a strong interest in "smart hardware." And sales over the past year have also proved that smart hardware does need a powerful thigh.

Whose thigh is the most powerful?

The guest has once expressed the view that mobile phones are the best channel for smart hardware. Accurately speaking, it is a mobile phone brand.

For example, in the above case, inWatch works with Meizu through "Connect to Meizu". The olive branch that Meizu has extended here is mainly brand exposure, joint sales and life kits at the product level, but in addition, Meizu does not have deeper participation in the products, which requires friends to independently ensure the production and technical stability of the products.

Xiaomi, who has a "snap" every year with Meizu, can say that he has a bigger bargain on smart hardware. Externally, they call it the "ecological chain." Huami (bangle), cloud ants (camera) and Yeelight (lights) are examples of ecological chains. The so-called ecological chain, Xiaomi's participation in it is the docking of capital stocks, brand promotion, Xiaomi e-commerce and MIUI resources. On the smart hardware, Xiaomi still continues the price/performance ratio on the mobile phone, so Xiaomi also said that it will give support to the supply chain and production resources.

In addition to mobile phone manufacturers, there are two Jingdong and Baidu smart hardware openers in the Internet. The former is the largest platform seller of domestic digital 3C, the latter is the largest traffic pool.

Jingdong has implemented a series of measures around intelligent hardware this year, Jingdong Intelligent Cloud, JD+, Jingdong Crowdfunding and so on. The core is still to help sales of smart hardware, in addition to JD+ there will be a small amount of capital participation. However, from the current results, regardless of whether there is capital participation, the huge traffic that Jingdong sits on does not actually bring the same amount of sales to smart hardware. The reason why Jingke Jun seems to be Jingdong's traffic does not help to raise the user's attention to a brand. JD.com lacks the ability to continue to create topics (of course, this is not an e-commerce good at doing).

There is also a Baidu. Baidu's support for smart hardware was very strong last year. At one time, Dulife, Baidu Cloud and other platforms have a large number of products launched. But a year later, we can see that this window is closing, and Baidu's hardware is shifting from an open cloud platform to an independent product based on deep learning.

Home Inn believes that this aspect is that last year's intelligent hardware cooperation has little effect (flow is not converted into sales), on the other hand, regardless of the number of users or user data, the current level of intelligent hardware is too small, it is difficult to actually help Baidu. .

So in the Internet circle, it seems that big manufacturers have a strong interest in smart hardware, but there are not many thighs that can actually be hugged. BAT3Mi, Baidu gradually closed the open window, Ali innocent on the hardware, Tencent has no intention to intervene too much hardware, 360 hardware is autonomous and difficult to break the rules. In the choice between Xiaomi and Meizu, the biggest advantage brought by the two to the intelligent hardware team is the brand and the flow. To say the difference, the most likely possibility for the house guest is the cultural identity (the "technology for everyone" The high price/performance ratio is "Wabi-Sab" which doesn't like to roll.

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