As of December of last year, 15 years, cumulative global sales of PS4 and X-boxes that have been on the global market have reached 55 million units. In contrast, at home, with the lifting of the ban on game consoles in July 2014, including X-box1 and PS4. The sales figures of the two giants for the entire country in the past 15 years were only 550,000. Even if the living room game only grows to 20% in the future, taking the total revenue of the Chinese game market in 2015 as 140.7 billion as an example, it will be 28 billion. It can be seen that the living room gaming platform has great potential in the Chinese market.
However, at the same time, there are still many problems in China's console game market. Highlights include:
First, the price is high. Whether it is the PS4 or the X-box, the U.S. national per capita annual income is 5,500 U.S. dollars. For example, at the price of 400 U.S. dollars, the price of PS4 is basically equivalent to the income of most residents in the country for most of the month. This is a big one. For domestic residents, there is pressure. of.
Secondly, due to the tens of years of game console bans, PC games have developed even more rapidly in this decade. In the last 5 years, they have switched to a simpler touch screen operation. Domestic players have a mouse and keyboard, and a touch screen. The operation is very familiar, but it is relatively unfamiliar with the handling of the handle, which requires a certain amount of study time.
Third, many people in foreign countries each have a TV. In China, generally there is only one TV in a family. The right to use TV belongs to the whole family. If one person occupies the living room and plays games, other family members will not be able to use the television. They will feel uncomfortable. This is a bad game for the PS4 and X-box that have more stand-alone boutique games.
Fourth, due to policy reasons, many game content is difficult to be listed in China. For example, GAT5, which had the highest sales volume in the world last year, is unlikely to be listed in China. It is also a very difficult path to change the concept of piracy and pre-game payment for players that have passed.
With this in mind, on July 18th, Tencent and Skyworth Digital held the Tencent Microgames New Conference in Beijing and released a new generation of multi-screen smart gaming machine Skyworth miniStation. As a new generation of multi-screen smart game consoles, miniStation changed the game experience mode, using mobile phone to replace the creative model of the handle, support for the living room TV screen, support dual operation of the phone and the handle, and achieve up to 8 people at the same time, is considered It is an important signal for the Android platform to enter the living room game market.
The miniStation core appeal is to solve the above problems, mainly around the following four points:
First, the control is simple and easy to use. The most basic function that users can immerse in the game experience is that we must do a good basic and basic function.
Second, multiplayer games in the same screen. Based on the choices brought about by the domestic family attributes, this is also a great difference both at home and abroad.
Third, fine game content. Mobile games cannot be ported directly to television. The game is fun and the players tell you directly using the data.
Fourth, video content. It is also an indispensable feature based on the television family's attributes, and video content is more easily accepted by the family.
Based on this four-point core appeal of the product form, I believe that can solve many users real pain points.
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