According to the forecast of relevant institutions, the overall market size of China's Internet of Things in the past 2015 will reach 750 billion yuan, with a compound annual growth rate of about 30%. According to estimates by international authoritative institutions, the development of the industrial Internet will at least bring about a GDP increase of about 3 trillion US dollars in the next 20 years. The scale of the Internet of Things will far exceed the mobile Internet, and it will be the next trillion-dollar industry.
The Internet of Things is a highly integrated and integrated application of the new generation of information technology and is an important part of China's strategic emerging industries. Analysis of the development prospects of the Internet of Things has been learned that after several years of development, China's Internet of Things has formed a good industrial foundation, and has played a positive role in many industries. In the era of Internet +, the Internet of Things will be deeply integrated with traditional enterprises. And infiltration, gave birth to new formats and dues, and brought about radical changes in many industries, truly changing people's life and production methods, driving the development of billions of industries and becoming an important driving force for the industrial revolution. As early as 1999, China put forward the concept of “sensing networkâ€, which is the prototype of the concept of “Internet of Thingsâ€. With the advancement of society, the definition and scope of the "Internet of Things" has changed, and the coverage has also been greatly expanded, and it is no longer just the Internet of Things based on radio frequency technology. However, no matter how the concept of "Internet of Things" changes, the essence is to connect all items through the information sensing device and the Internet for information exchange to achieve intelligent identification and management. The traditional "Internet" solves the problem of interoperability between people, and the "Internet of Things" in the new era solves the problem of interconnection between people and things, things and things, and covers a wider area.
The concept of "Internet of Things" proposed that it did not attract widespread attention at the beginning, and development was not in vain. However, with the changes in the social environment, the Internet of Things has become a well-known vocabulary. The relevant practical applications are constantly being developed and promoted. With the joint promotion of the four factors, the Internet of Things has been significantly accelerated. . The network environment is mature and the Internet of Things is entering a substantive phase. Whether it is a traditional enterprise that seeks transformation, a mass entrepreneur, a technology company such as the Internet, or a country that is actively promoting the concept of innovation, the Internet of Things means an opportunity that cannot be missed. The following is an analysis of the reasons why China's Internet of Things industry has developed rapidly last year.
First, consumption upgrade needs
In the past, if people buy electronic consumer products such as mobile phones for practical purposes, now people buy electronic products more value is a consumer experience, although people still consider the price/performance ratio when purchasing products, but this is not a kind of The main factor. Take the Apple mobile phone as an example, its hardware configuration is not as good as that of Xiaomi mobile phone, and the price is higher than that of Xiaomi mobile phone, but Apple's sales are better than Xiaomi, because Apple can give users greater satisfaction and comfort in the consumption experience. Recently, Wu Xiaobo pointed out in his "2015 China Industry Change" that the Chinese economy now has four new powers, one of which is "new consumption." Under the new consumption trend, people will not hesitate to find the products that the company needs to customize. They will travel to Japan to buy toilet lids and rice cookers. In addition to the material satisfaction of the products in the process of use, Still care about the spiritual experience.
All of this stems from the most basic fact that the income level of residents is constantly improving. Wu Xiaobo introduced in his speech that China now has a high net worth group (all real estate shares are not counted). There are 81 million people who can use 5 million yuan of cash each year to make financial management. The equity and real estate are all added together at $1 million, or two. The number of families whose husbands earn about 30,000 US dollars a year counts 100 million, and the 100 million people are the first people in China who are willing to buy things for life. With the further improvement of the income level of residents and the fact that the post-80s and post-90s will become the main consumers in China, the demand for household consumption upgrade will be further stimulated.
Second, electronic information technology acceleration
In 2005, the 90nm/12-inch integrated circuit officially entered the mass production stage, marking the overall level of integrated circuit technology into the new nano-era. After just 10 years of development, integrated circuit manufacturing technology is evolving from 90nm to 22nm, and the higher has reached the level of 14nm. The speed of progress is staggering. In terms of communication, in just 20 years, China Mobile's network communication has grown from scratch, from the previous analog signal to the current 4G network, from Bluetooth technology to the newly emerging WLAN, ZigBee technology, and the development is also very fast. The manufacturing thread of integrated circuits continues to leap forward, the standards and technologies of infinite communication are competing, the sensor manufacturing technology is rapidly changing to micro-miniature, and the intelligent learning technology is emerging one after another. It can be said that electronic information technology has reached an era of great explosion. The leap-forward development of electronic information technology provides technical support for the development of the "Internet of Things."
At the same time as the rapid advancement of electronic information technology, the price of integrated circuit products has remained basically stable. As early as the 1960s, Intel founder Moore pointed out that "IC integration will double every 18 months and performance will double." The implication is that if performance does not double in 18 months, the price will double. Moore's Law has been playing a role for the past few decades. From the Huaqiangbei price index, the price performance of integrated circuits is relatively stable, seemingly contrary to Moore's Law, but think carefully that this does not violate, the price of integrated circuits remains stable because of the continuous manufacturing technology of integrated circuits. The improvement, the performance is greatly improved and the result of rising consumer demand. The price of some basic hardware has been steadily decreasing, which is conducive to accelerating the penetration of electronic information technology into many fields.
Third, the active participation of large enterprises
The broad development prospects of the Internet of Things have attracted the attention of most companies. Driven by profit-seeking motives, major companies have used their brains to develop IoT products, from platforms to operating systems, from chips to infrastructure, like Google and Microsoft. Large enterprises such as Apple, Intel, Huawei, and Xiaomi have also actively participated in the "Internet of Things" wave.
In 2014, Google acquired Nest Labs, a smart home company, for $3.2 billion. In October of the same year, it acquired another smart home company, Revolv, and released the underlying operating system of the Internet of Things, Brillo (supporting wifi, Bluetooth) and the dedicated programming language Weave; Microsoft At the publisher conference, a free Windows 10 to system was launched, and the cloud platform Windows Azure and embedded micro-platforms were launched. Apple released the first smart wearable device Apple Watch, which teamed up with Haier to enter the smart home field; Intel passed Integrating Altera's FPGAs into the chip to create a leading position in the smart device/IoT domain; Huawei's agile network released this year. Enable enterprises to quickly build an IoT infrastructure with “not as much as possible†to realize intelligence in production, manufacturing, logistics, etc.; Xiaomi has developed small rice boxes, smart sockets, smart bulbs, smart remote controllers, etc. around smart homes. Rich IoT products.
We have found that companies that deploy the Internet have both platform companies, hardware companies, and companies that provide services. From an industrial point of view, the active participation of these companies is driving the closed loop of the entire IoT ecosystem, which has injected a strong impetus into the development of the “Internet of Thingsâ€. From an individual perspective, the major companies have achieved The advantages of the company are actively extending to the field of Internet of Things, constantly tapping the needs of consumers, and using the team of Maker to continuously realize the concept of “Internet of Things†to create IoT products that meet the needs of users. The types of products are constantly enriched with customers. Demand docking is also increasingly harmonious. It is no exaggeration to say that the active participation of these companies has pointed the way for the future of the Internet of Things.
4. Active capital markets and industrial policies
In 2014, the global funds used to acquire IoT-related suppliers exceeded half of the total investment in the past three years. In China, in recent years, there has been rapid development in the financial market. Various venture capital, angel funds, and direct investment institutions have sprung up. P2P, crowdfunding and other new financing methods have spread rapidly. The construction of the new three-board platform is More companies lacking development funds provide a powerful financing channel. In this favorable financial environment, some good projects of IoT companies can be realized with the help of financial institutions. The richness of the product market is conducive to stimulating the consumer demand of the residents and boosting the development of the Internet of Things industry.
Forward-looking Industrial Research Institute "China Internet of Things Industry Segment Demand and Investment Opportunity Analysis Report" data shows: By the end of 2014, there were 68 capital injections in the field of wearable and smart home, and 58 emerging startups were financing, financing At about $500 million, the investment in M&A in the traditional hardware industry totaled more than $1.5 billion. As the “Internet of Things†industry is currently in the development stage, many segments are under development and mature business models are still being explored. Therefore, the profitability of related companies in the layout of the Internet of Things will be limited. Some companies are very good. The idea can't be realized. With the help of the capital market, some good ideas of the company can be realized, and you can grasp the opportunity and sprint to the tide.
In terms of industrial policy, in addition to the “Made in China 2025†plan, China has also introduced many industrial policies in the field of integrated circuits, and has set up related industry funds. These industrial policies will catalyze the entire “Internet of Things†industry together with the capital market. development of.
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