With the development of the social economy and the improvement of people's living standards, the public's consumer needs and consumption concepts are changing. Not used for the simple and crude consumption methods in the past, new consumption trends that emphasize quality of life are booming, and more and more families and individuals are willing to pay for high-end home appliances.
The "2017 China High-end Home Appliance Consumer Survey Report" released by the Red Top Award Organizing Committee shows that consumers of high-end home appliances attach great importance to health and are willing to pay for products or services in the health field. They chase fashion trends and consumer hotspots, value quality more than price, and are willing to pay for their feelings and taste. Reflected in the product, in addition to the conventional factors such as technical content, intelligent control, product quality and brand awareness, the pursuit of energy conservation, environmental protection, fashion art and personalized customization is also unstoppable.
Specific to refrigerator products, fresh-keeping technology, energy saving and environmental protection, and intelligent control are the product selling points that consumers are most concerned about. At the same time, the demand for functions and designs such as multi-temperature zones, fashionable and luxurious appearance, sterilization and deodorization is also showing an upward trend. This shows that the current Chinese consumers pay attention to both quality and design, and they also have certain emotional appeals.
"Any design is born out of function, so the beauty of design also comes from function." Mr. Shi Dayu, a Chinese-American product designer, said at the Beijing Interior Decoration and Design Expo, "A beautiful thing that is accomplished by function is far Far stronger than the function of the artifact itself."
In fact, this coincides with Bosch Home Appliances' long-term pursuit of designing "excellent beauty on the outside, and know-how on the inside". The Vita fresh power multi-door refrigerator, which was launched in 2018, is the best example of Bosch Home Appliances attaching great importance to product design, striving for precision and perfection in every detail of the product, and bringing consumers the best example of perceivable quality.
The appearance is responsible for the perfect integration of German-style precision and home scenes
In the era of pursuing quality and individuality, simple white, silver and other traditional colors can no longer satisfy consumers' pursuit of "beauty" in living space. Consumers have higher and higher requirements for the adaptation and coordination of the design of home appliances and the living space, and high-value products can often capture the "hearts" of consumers at the moment they look at them. In this context, new products of Bosch Vita Fresh Power Multi-Door Refrigerator series were born.
On the basis of maintaining the quality of German Seiko, Bosch Vita Fresh Power multi-door refrigerator incorporates more localized Chinese colors. The individualized nebula gray, romantic rose gold, smart moonlight white, elegant light coffee brown and chocolate brown, fashionable sherry gold, and a variety of color choices provide a new aesthetic dimension for the fresh storage experience.
Among them, the Bosch Vita Fresh Power Multi-Door Refrigerator Master Edition, which will be launched in November this year, is made of Nebula gray ceramic panels from Italy. The textures are all unique, pure and pure, with black and gray colors, showing the artistic style. The previously launched Moonlight White, Chocolate Brown, and Rose Gold version of the Vita Fresh multi-door refrigerator, the glass material is selected to highlight the exquisiteness and texture, and the mirror-like shiny surface highlights the smooth beauty; the light coffee brown version of the Vita Fresh Multi-door refrigerator, the metal material is rigid and soft, sublimating and interpreting the tough metal lines, presenting an extraordinary visual experience. The magical combination of rugged and delicate beauty, minimalist style and versatile home environment.
The full range of Bosch Vita Fresh Power multi-door refrigerators not only has a variety of colors and materials, but also includes a variety of door body and size designs to meet a variety of home decoration needs. The four and five doors are concise and clear at a glance. They have the unique beauty of horizontal and vertical balance. The modern design language fully reflects the people-oriented concept: highlighting the texture and easy to use. "No symmetry, no Chinese style" is the design concept of Chinese gates and cross gates. It uses the beauty of symmetry to create a nearly perfect visual proportion, interprets the smart and elegant oriental aesthetics, and shows the unique beauty of Chinese style.
In addition, the newly upgraded controller design is integrated with the embedded handle, and the man-machine interactive operation interface is simple and easy to use, beautiful and fashionable. There are more floating lighting effects, such as shooting stars passing by, highlighting the wonderful combination of German design and femininity. Even the drawer rail system is carefully considered, and the opening and closing of the door has been solid and smooth. With high load-bearing shelves and solid tempered glass, it can carry more food weight, bringing a convenient, reliable and safe use experience.
Talented to create a healthy, efficient and quality life
In the era of "products for use" and the era of extensive consumption of "useable", the preservation of food ingredients and their deterioration is the basic demand of consumers for refrigerator products. However, with the improvement of living standards, it is no longer possible to meet people's requirements for refined storage of food materials without deterioration. The pain points of food materials such as odor, icing, moisture and nutrient loss, and bacterial growth need to be solved urgently.
In order to achieve the perfect preservation of food ingredients, Bosch Home Appliances creatively launched the upgraded version of the classic zero-degree Vita preservation technology "Vita Preservation Pro Technology", which provides a more accurate temperature and humidity environment for the storage of different ingredients.
The internal and external temperature sensing system can accurately sense the environment and room temperature. The new refrigeration system with optimized air ducts brings high-precision temperature control to ensure constant temperature, more accurate and even cooling distribution, and no freezing at +0°C. Keep the ingredients safe at the right temperature.
The new humidity sensor and control system brings intelligent wide-range humidity control. The double drawers can be adjusted independently, no matter whether fruits, vegetables, fish, treasures, dry goods, they can be stored properly. There are more intelligent programs to store fresh food properly, to avoid poor food preservation caused by improper settings, and easily avoid worries.
On the basis of the "Vita Fresh Pro technology", the Bosch Vita Fresh Power multi-door refrigerator series products are also equipped with the "Platinum Clean Air System". The nano-level platinum air filtration system and multi-dimensional air supply can effectively purify the storage space. The antibacterial rate reaches 99.9%, escorting consumers' healthy meals. The multiple air outlets of the refrigerating room accurately distribute the cooling capacity, so that the air output is softer, the temperature distribution is more uniform, and the phenomenon of freezing damage and air drying is effectively reduced. The air outlet adopts a hidden and intimate design, which makes the whole of the refrigerator compartment more beautiful, and brings a comfortable experience while keeping food fresh.
According to the relevant personnel of Bosch Home Appliances, unlike other similar products on the market before, the Bosch Vita Fresh Multi-Door Refrigerator Master Edition is equipped with a new fresh air filtration system, which can effectively inhibit bacterial reproduction, let fresh fruits and vegetables linger in the refrigerator, and put an end to the refrigerator. The secondary pollution, combined with the multi-dimensional three-dimensional air supply, makes the temperature distribution of each room even, the air is soft, and the food is more intimately cared for. The new dual-engine refrigeration system has its own refrigeration system for refrigerated and non-freezer compartments, and independent air circulation in independent space, effectively avoiding odor. The precise collaboration of the two systems brings a healthier and more secure environment for fresh storage. There is also a high-efficiency double frequency conversion system with vacuum insulation materials, which brings a perceptible energy-saving experience.
In addition, the different doors of the Bosch Vita fresh power multi-door refrigerator contain different subdivided freezer spaces, and different ingredients can be classified and stored properly. The large freezer drawer contains three layers of classified freezer drawers, and there are also multiple freezer drawers, six-zone refined division and other different storage methods to choose from. The large-capacity drawer and the ingenious design of the transparent shelf make the stored food clear at a glance.
It is worth noting that all Bosch Vita fresh power multi-door refrigerators are equipped with home interconnection functions as standard. Users can remotely adjust the refrigerator mode and temperature with a single tap through a smart phone or tablet. There is also the remote alarm function of the mobile terminal, which can promptly remind the door of open door, over-temperature, abnormal voltage and other conditions, which not only brings consumers a new fresh-keeping experience, but also enables consumers to enjoy the efficient life of the intelligent era.
It is understood that the Bosch Home Appliance Home Connect application can also provide users with food storage optimization suggestions, including suitable storage compartments for different foods, temperature settings, reference nutritional values ​​and gourmet recipes. Keep the stored food as fresh as possible for as long as possible and keep the food under the best storage conditions at all times.
The ultimate experience humanized design achieves the beauty of life
The reason why ingenuity products are so popular is that in addition to the exquisite "value" and profound "talent", the comfortable experience brought by humanized design is also essential. In terms of meeting the needs of consumers, Bosch Vita Fresh Power multi-door refrigerator is full of "craftsmanship".
The newly upgraded and optimized three-dimensional soft lighting design, the top point light source, the line light source on both sides and the back surface light source interact with each other, bringing a more transparent visual experience. The anti-glare design of the gradual soft lighting can realize the opening of the door to gradually brighten and soften the eyes without hurting the eyes. It can also realize five levels of adjustable brightness to meet different needs.
The smart sensor lighting effect uses Doppler radar technology to automatically detect the surrounding environment at a wide angle of 120 degrees. When the human body is approaching, the ambient light automatically lights up. The soft gradient effect and sensitive sensor lighting give rise to a sense of science and technology and a sense of the future. .
The frameless fully transparent door bottle rack and drawer design, the transparent shelf and the hidden air outlet design, create an unbounded, highly transparent open and bright storage space.
Hidden cantilever shelf system, the "stepless" design can be easily adjusted without taking it out, which maximizes the available space. The white shelf design is invisible in the cold storage room, making the whole space more transparent.
There is also a special fresh egg storage space designed for storing eggs. The egg box is designed to be flexible, up and down, left and right, and the unique forward tilt angle design makes the eggs roll out automatically, making it easier to pick and place.
The refrigerating room has built-in free storage and extraction, which is easy to take and put, easy to operate, easy to clean and separate and store the ingredients.
The convenient fresh storage space designed for the freezer compartment is suitable for storing quick-frozen pasta and fresh-keeping boxes. When opening the drawer, it automatically opens and closes in layers, which is easy to extract and easy to clean. ïƒ
It is understood that in order to produce products that are closer to consumer needs, and to transfer consumer behavior preferences to the design and R&D process, Bosch Home Appliances has reached cooperation with big data platforms such as JD.com. While breaking the boundaries between production and consumption, Through in-depth precision marketing, it presents consumers with refrigerator products with the attributes of "special supply", so that consumers feel the warmth of "knowing you better than you".
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