When the perceiver forms a good or bad impression of a certain characteristic of a person, he also tends to infer other characteristics of the person based on this. This is the halo effect, which is fully applicable to a brand or company. Regarding smart homes, everyone is naturally optimistic about big companies, especially Apple, Google, Amazon and other big players. They are the global leaders in their respective fields, capital, technology, channels, Word of mouth is very strong, and the layout of smart homes is very much anticipated.
Do you have a sweeping robot at home? It can automatically clean at regular intervals, the corners can also be cleaned, and it will return to its place and charge after cleaning. Robot sweeping will not be the first smart product to enter our family life. The concept of smart home covers a wide range. Simply put, it is "contemporary latest and hottest technology combining various products and applying them in different scenarios in the family." In other words, as far as the human imagination is, there will be more surprises in future family life.
The term smart home has appeared in the 1990s for nearly 30 years. There are many faces in the evolution history, including digital home, home intelligence, home automation, or connected home. Although they have different names, they actually lead to the same goal by different routes. After several evolutions and competition with manufacturers, "smart home" has been one of the important issues in the industry in the past three years.
Due to the rise of the semiconductor industry in the 1990s, the emergence of large-scale companies including personal computers and the Internet not only changed the development of the world, but also changed the lives of the people around the world. Big manufacturers such as Intel and Microsoft have emerged one after another. In addition to changing the technology industry, they are also attempting to spread their influence to other products. Among them, technology manufacturers dominated by American industry players are trying to use the advantages of information technology to influence the development of other industries, and home appliances are one of the industries affected.
The quality and design of Japanese home appliances has been the main key for its manufacturers to lead the world for many years. However, in the face of the impact of new technology, Japanese manufacturers dare not take it lightly and launch the first wave of smart home competitions with European and American home appliance manufacturers. Manufacturers try to put the concept of "smart" into home appliances, integrating home appliances, computing power, and Internet elements. However, smart homes have not yet been accurately defined. This is because the advantages of each manufacturer are different. Once they accept the definition of competitors, they are equivalent to On the basis of weakening their own competitiveness.
When entering the field of smart home, the living habits, geographical environment, climate change and laws and regulations of different countries and regions make their differences. There are many companies entering the field of consumer Internet of Things. Naturally, they choose to start from the place closest to their core, and then try to expand the scope of influence. The most typical example is the Chinese industry. Take Haier, Huawei, and Xiaomi, the three representative companies in the home appliance industry, technology industry, and mobile phone industry as examples. Because of their mastery of the huge Chinese market, they have comprehensively built an open platform to support the concept of the Internet of Things. Attract other Chinese players to develop connected products.
Smart homes are currently more popular and accepted by ordinary families are the "control systems" of concepts such as home intelligence or home automation, but this application is more concentrated in North America, and the output value and added value are smaller than other IoT products. . However, smart home security is a market with real business opportunities in the current smart home market. For example, smart lock startups have attracted considerable attention in the United States, Japan and other places.
Take smart door locks as an example. The startup Photosynth launched the smart electronic lock AkerunPro. The customer is leased to small businesses with less than 50 people. In addition to the built-in NFC card readers, two more are installed indoors. On the side and outdoor side, and equipped with door sensors used to automatically lock after the door is closed. The new product is also equipped with an application software interface, with additional functions for managing the robot, such as turning off the lights and turning on the cleaning robot after all personnel leave the room; after receiving an emergency earthquake alarm, the alarm sounds and the lock is automatically unlocked.
Another example is the start-up company AugustHome developed AugustSmartLock, which can be unlocked when the smartphone is close. When the smartphone is close, this product can be unlocked or locked with the help of Bluetooth authentication; and it can be set through the App to allow outsiders to enter the home. Or unlock or lock within a specified time, and save the time record of entering and leaving the house.
Of course, smart home not only includes security aspects, the recently popular smart voice assistant is also a large potential development market. What is certain is that in the future, human family life including entertainment, health care, home automation, energy conservation and other fields will undergo earth-shaking changes, which will also affect everyone's daily life.
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