With the advent of the intelligent era, TV also needs to be reformed with precipitation technology

For most young people in China, TV is probably a device with a low sense of presence in life.

On the one hand, it is true that there are too many work arrangements, and the time to really sit down in front of the big screen of the battery for a long time is reduced. On the other hand, the popularity of mobile devices has actually shortened the distance between video content and people. When most of the content we want to watch can be obtained online and at our fingertips, it is not convenient to find content on the TV through the remote control, even though the concept of smart TV has been around for a long time.

But the concept of smart TV is actually quite tasteless from the beginning of its birth. Install a smart system on the TV, connect to the Internet, and control the content through the remote control. Is it called a smart TV? This kind of experience, in addition to the large screen viewing effect, will be more refreshing, and it is not even as fast as taking an iPad. In addition, the network services supported by various smart TVs are not the same, so there is still a compatibility problem on the TV. On the other hand, although TVs are no longer as expensive as mobile phones for most Chinese consumers, they are still a "big piece" and are not replaced often. After a year or two of use, the so-called "smart system" hardware cannot keep up. Now, the whole experience is even more stuck.

Does that TV need to be smart? In fact, it is still necessary, but it needs to change the way of thinking.

As a big screen, if you want to regain the stickiness of people's use, you still need to change your thinking, not just use smart TVs as mobile phones.

The advantage of TV is that the screen is large and the viewing experience is good, but the disadvantage of mobile devices such as mobile phones is that it is still far away from people. Even if a remote control is used, the experience of controlling the intelligent system is not as effective as directly on the touch screen. And if you can only simply order content from the Internet, then the meaning of TV is only limited to a big screen.

How to activate the TV experience, in fact, can be solved by using the existing intelligent technology, that is, the introduction of voice assistant and image recognition functions to the TV can improve the use efficiency of the TV to a certain extent.

This idea is actually a bit like the "TNT workstation" created by Luo Yonghao. If the current voice technology is still almost meaningless to solve office problems, it is more than enough to use it on a TV, and it can even replace the remote control.

But it should be noted that this is not as simple as making the TV able to recognize voice, which actually involves very complex technical details. For example, how to be on standby all the time, and let the TV open useless content separately, receive the user's voice command, how to understand the user's natural language, and make corresponding operations during the process of playing the content, these are actually more difficult than smart speakers. Do. But if TV can do the basic work of receiving and understanding semantics well enough, replacing smart speakers with TV is definitely a bright future direction.

Another direction is image recognition technology. In fact, last year, Xiaomi TV demonstrated the technology of taking screenshots in movies, allowing the TV to recognize the image content and display some specific content, but the content is still relatively limited. At this year's CES Asia, Hisense, as a sponsor of the World Cup, showed a specially designed for the World Cup. The smart TV system actually gives a very good experience showing:

The user presses a button on the remote control, and within 0.1 second, the high-definition picture of the athlete's game will be accurately captured and recognized in the background, and the player's detailed information, the same clothing and equipment will be displayed synchronously and recommended to the user.

At present, this technology has covered nearly 900 players of the teams participating in the 2018 World Cup in Russia, and the accuracy rate is about 99%.

This is still a very difficult technology to achieve, requiring a lot of data entry and algorithm proofreading in advance, but it actually shows the development trend of the so-called "true smart TV", becoming a mobile phone is not really smart, really smart, it is Using data and algorithms, let the hardware of TV really understand the needs of users.

Another direction is to optimize the picture for the content. Hisense is also very advanced in technology, that is, when the TV recognizes that it is watching sports content, it will automatically optimize the brightness of the picture. High-frequency colors such as blue are intelligently recognized and enhanced to reproduce the color details of the stadium, and through the extraction and optimization of the football trajectory, it is ensured that every goal route can be seen clearly. I think this function is useless in football games, but it will be very useful in tennis games.

It doesn't mean that Hisense's functions are really smart, but in fact, it can be regarded as a life-saving device that seems to have "cooled" among young Chinese groups. In fact, it seems that the overall TV market in China There is also a very large market space.

In the final analysis, it's not that young people don't like TV anymore, but the experience that TV can bring to young people is not enough. Speech recognition and image recognition technology, the two big hot spots in artificial intelligence, seems to have brought a wave of craze in smart speakers and autonomous driving alone. equipment.

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