Nowadays, despite the increasingly powerful functions of smartphones, laptop products still cannot be completely replaced by mobile phones. Lenovo, as a well-known domestic brand, naturally knows that both hands must be grasped and both hands must be firm. As a result, Lenovo Xiaoxin, a computer brand aimed at young user groups, moved into the new home of Lenovo's Beijing headquarters. At the same time, the inauguration ceremony of the new home has also become a grand event for the 2018 Xiaoxin Youth Trendy Collection. Moreover, at the event site, the new flagship product created by Xiaoxin Tiantuan centered on users-Lenovo Xiaoxin's five-year sincerity work, the new Lenovo Xiaoxin Air 13 was officially released.
Wang Jiaer exhibition area to experience the new Lenovo Xiaoxin Air 13
As a memorable day for Lenovo Xiaoxin, Zhang Hua, vice president of Lenovo Group and general manager of consumer business in China, Chen Ke, vice president of Lenovo Group and general manager of PC products in Lenovo consumer business, and Li Weichang, senior director of consumer business marketing of Lenovo Group in China , Zhu Jing, director of notebook product marketing for Lenovo Group's consumer business in China, as well as members of Xiaoxin Tiantuo and Xiaoxingan participated in the event. In addition to the on-site audience, Lenovo Xiaoxin’s passionate spokesperson, Wang Jiaer, arrived at the scene to help the Xiaoxin Youth Trendy Store.
Of course, this 2018 Xiaoxin Youth Fashion Show is completely different from traditional new product launches. Instead, fans are invited to visit Xiaoxin’s home in a more relaxed and natural way. Tell the story behind Xiaoxin, experience Xiaoxin's growth together, and witness the release of the annual flagship explosion. This kind of close interaction between brands, products and fans is a rare activity method for most technology manufacturers. It has better shortened the distance between the Lenovo Xiaoxin brand and its fans, and ignited the entire event scene.
Five years of sincerity-the new Lenovo Xiaoxin Air 13
This new Lenovo Xiaoxin Air 13 is a good gift for newcomers in the workplace. In terms of design, the body is made of all-metal material. The weight of the whole machine is only 1.25kg. The thickness of the body can reach 14.8mm. The ultra-high beauty and four optional colors can meet the needs of young users for the small and light portable laptops on the one hand, and can also meet the current consumer's buying psychology that the beauty is king.
In addition, based on the user-centered concept, the new Lenovo Xiaoxin Air 13 is also equipped with a 1080P full HD IPS screen with 100% sRGB color gamut. The three-sided narrow frame design makes the narrowest part of the side frame only 6.25mm, and the screen occupies The ratio can be up to 80%, and it is also equipped with AGC high-hardness glass to make the screen more transparent and wear-resistant, presenting a real "view" to users.
In terms of performance, the new Lenovo Xiaoxin Air 13 has shown a good performance. It is equipped with Intel Whiskey Lake processor, with more powerful processing capabilities. At the same time, it is equipped with up to NVIDIA GeForce MX150 discrete graphics, which will increase its performance by 20%, making faster computing power at your fingertips. It is also equipped with PCIe SSD ultra-fast solid-state hard drives, which can support up to 512GB to meet the needs of users to expand storage space and give users more room for development.
Of course, the new Lenovo Xiaoxin Air 13 is not only based on the actual needs of users in terms of appearance and performance design, but also always user-centric in terms of innovation and intelligence. This series of products applies more cutting-edge technologies and continues to explore more Intelligent and user-friendly functional experience. For example, users can use Fn+Q to switch between the three modes of beast, quiet, and balance with one click, and they can cope freely no matter what kind of scene they are in.
At the event site, Lenovo Xiaoxin took us to explore the birth of the new Lenovo Xiaoxin Air 13, which actually carries the joint efforts of the members of the Xiaoxin team such as research and development, design, and testing. They listened to Xiaoxindian’s opinions and worked hard to achieve it. At the same time, they meticulously carve every detail of the product and diligently strive for every user experience. It is in this way that we have the current youth products, and we have re-understood. Lenovo Xiaoxin.
Of course, the biggest surprise brought by the new Lenovo Xiaoxin Air 13 is the price of the product. Looking at other products in the same market, at the same price, the new Lenovo Xiaoxin Air 13 is no matter the design, workmanship, materials, The configuration is the leader, adhering to the user-centered concept, and continuing to provide young people with affordable, accustomed, and new products!
At this press conference, in addition to the amazing new laptops, Zhu Jing, Lenovo Group's consumer business notebook product marketing director in China, officially announced that Xiaoxin has grown into an IP and launched a series of peripheral products of Xiaoxin IP. For many years, Lenovo Xiaoxin has always been user-centered and loved by young people. It has a distinctive logo and a large fan base. It has continuously redefined "young". Since the birth of the brand, Lenovo Xiaoxin has represented To be young, we will continue to enrich and perfect the definition of "young" as the times advance. Not only that, Xiaoxin always hopes to bring more things to young people, not just selling products and services, but will grow into Lenovo’s youngest and most dynamic digital IP, tailored to the needs of young people, for young people A fresh and exclusive lifestyle for young people.
After officially announcing that Lenovo Xiaoxin has grown into an IP, Zhu Jing also announced a series of peripheral products that Lenovo will launch soon, creating two scenes of Easy Work and Easy Life.
Introduce the Easy Work scene
Easy Work scenes include: a high-value mouse that can be used on glass-Xiaoxin Air wireless bluetooth mouse; black technology on the touchpad, one key to turn on the nine-square grid numeric keyboard-Xiaoxin smart touchpad; small and big Energy——Xiaoxin U Disk; it is a hard disk for wireless transmission, and it is also a network disk for remote sharing—wifi hard disk
Introducing the Easy Life scene
Easy Life scenes include: the best choice for mobile karaoke-Xiaoxin karaoke; a party artifact that can sing, listen and play-Xiaoxin microphone sing and enjoyment set; accurate measurement, do personal fitness that understands you better Assistant-Xiaoxin Body Fat Scale; Mobile KTV with millions of online music libraries-Xiaoxin Jukebox
As a mysterious guest, came to the scene of "Xiaoxin Youth Trendy Collection" and sparked a wave of enthusiasm. Naturally, it was Wang Jiaer, the bloody spokesperson of the new Lenovo Xiaoxin Air 13. It not only fully demonstrated the many features of Lenovo Xiaoxin and its peripheral products, but was also invited by Li Weichang to name the high-end Lenovo Xiaoxin Air 13 "Lenovo Xiaoxin Air 13 Wushuang High-end Edition". The naming carries Wang Jiaer's good wishes for Xiaoxin and his expectation for Xiaoxin's wonderful performance in the future. Since then, Wang Jiaer received the video with the sincere wishes of fans and and Li Weichang gave out surprise prizes including Hong Kong Tour and Lenovo Xiaoxin Air 13, successive surprises detonated the atmosphere of the event, and the brand new Lenovo Xiaoxin Air 13 ranked first in the world. The user was born from this.
Xiaoxin Product Show
For many years, Lenovo Xiaoxin has been adhering to the attitude of excellence in fan management, and strives to be closer to users. For example, a series of exciting fan activities such as Strawberry Music Festival Rock Party, Chimelong Paradise Theme Party, K Song Party, etc. have been held, allowing the Xiaoxin brand to connect more closely with users and truly interpret the original intention of "being friends with users". Lenovo Xiaoxin has also established a fan community composed of Xiaoxin’s core super-hardcore fans-"Xiaoxingan". "Xiaoxin Bar" is not only a fan support group of Lenovo Xiaoxin, but also Xiaoxin's think tank. They provide suggestions for Xiaoxin's growth, provide hundreds of suggestions for Xiaoxin, and every innovation and progress in Xiaoxin's new products. , Also condensed their wisdom, let Lenovo Xiaoxin truly realize an equal dialogue with users, and truly incorporate user needs into product iteration and development.
Lenovo Xiaoxin, it is the representative of "younger" in the Lenovo family, and its brand concept is to be born for young people! Lenovo Xiaoxin's products must not only be outstanding and outstanding, but also must be affordable and enjoyable for young people. It relies on Lenovo's strong R&D and design accumulation to create young and fashionable high-quality notebooks and peripheral optional products for young users. Lenovo Xiaoxin has always been user-oriented, optimizing user experience and improving services, and has become the best choice for more young people. In addition, in addition to its own notebook attributes, Lenovo Xiaoxin is a young and energetic digital IP, bringing young people the freshest lifestyle and leading the trend of the times.
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