According to reports, on October 22, the market research company "Strategy Analytics" (Strategy Analytics) released a survey report on the US smart speaker market. According to reports, in July and August, the company conducted a sample survey of more than 1,000 smart speaker users in the United States.
The survey report shows that the US smart speaker market has been completely monopolized by Google and Amazon. In the product share ranking list, except for Apple's HomePod, all Other products come from Amazon and Google.
Amazon is the pioneer of the smart speaker market, and smart speakers are also considered to be the most significant invention in the technology industry in the past decade after Apple's iPhone. Google has adopted the strategy of imitating Amazon at lightning speed, launching its own products for almost all of Amazon's smart speakers, and the pricing is also fully corresponding to Amazon. The Google Assistant, a voice assistant with deep technical expertise, has contributed to the sales of Google's smart speakers.
According to a survey report by a strategic analysis company, in the US market, the two most popular smart speakers are from Amazon. Among them, the Echo has a 23% market share, and the small and inexpensive Echo Dot has a 21% share.
Among the top five smart speakers, Amazon has three models, and Google has two models. Google products are Google Home and Google Home Mini.
So far, Apple has only launched a smart speaker product, the HomePod, which has a market share of only 4%, ranking second in the product rankings, and only higher than Google’s newly listed Google Home Max.
In the smart speaker market, Apple's actions have been slow, causing passive sales. In fact, Apple only went on sale in the second year after the release of this product, and missed the peak Christmas sales season in the first year.
What is even more unfavorable for Apple is that the voice assistant almost determines the entire experience of this smart speaker. However, in the voice assistant market, Apple's Siri cannot compete with Google Assistant and Amazon Alexa in terms of IQ, and its recognition ability and accuracy of answers are inferior to its rivals, and it has even become a long-term spoof object for Apple smartphone users.
After Apple released smart speakers, the outside world found that Siri had not improved substantially.
To this day, Apple has never released any data on smart speaker sales.
In August, CIRP, another technology market research company, issued a report saying that the number of smart speakers in the United States has reached 50 million units, while Apple only gained 6% of the market.
In addition to Siri's incompetence, another weakness of Apple's smart speakers is that they are overpriced. Its $350 price far exceeds that of competitors.
Nowadays, Google and Amazon have launched smart speakers at various price points. The mini model only sells for a few dozen dollars, and the regular model is only priced at more than one hundred dollars, which is only a fraction of that of Apple's speakers.
There has been news that Apple is imitating Amazon and Google to launch smart speakers with smaller sizes and cheaper prices. Will they be available for sale during the Christmas shopping season this year (if they are released before Christmas, they may be launched at the hardware conference at the end of October. Posted on), still unknown.
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