In the first half of 2018, my country's kitchen appliance market was unexpectedly cold, and the market scale declined for the first time, which made the entire kitchen appliance industry unexpected. However, under the background of the overall market being unsatisfactory, there is still no shortage of companies with outstanding performance and outstanding performance, and Shuaikang is one of them.
In 2018, my country's real estate market continued to increase regulation. Affected by its transmission effect, coupled with a high base in the same period last year, my country's kitchen appliance market experienced negative growth for the first time. According to the total data of the market research organization Aoweiyun.com through all channels, the market size of my country's kitchen appliances (smoke and stove) in the first half of the year was 31.1 billion yuan, a year-on-year decline of 1.6%. According to data from another market research institution, Yikang, the performance of range hoods, gas stoves, electric ovens and other categories in the first half of the year was not as good as last year, with a year-on-year decline of 4%, 2% and 9% respectively.
According to Hou Weidong, marketing director of Shuaikang, traditional kitchen appliances did encounter some difficulties in the first half of the year, but they still maintained steady growth in the fourth, fifth, and sixth tier markets. Shuaikang’s main task in the first half of this year was "Blue Ocean Action". "Expanding outlets, promoting distribution", and continuously improving the number and quality of outlets in the four, five, and six-tier markets. It is also benefiting from the advancement of Shuaikang's "Blue Ocean Action" work in the fourth, fifth and sixth tier markets. In the first half of the year, Shuaikang achieved an excellent performance of 40% growth against the trend in the overall environment of the decline in the industry in the first half of the year.
Yang Muwei, senior research manager of the kitchen and bathroom division of Allwin Cloud, believes that in the long run, as a necessity for urban living, the penetration rate of kitchen appliances is still low compared to other mature major appliances. With the acceleration of China’s urbanization process, and kitchen appliances With the increase in category dividends brought about by systemization, the kitchen appliance market will continue to grow steadily.
Compared with major appliances such as refrigerators, washing machines, and TVs, the penetration rate of major kitchen appliances in my country still has room for further improvement. According to the statistical yearbook of the National Bureau of Statistics, as of the end of 2016, my country’s urban residents had an average of 71.5 range hoods per 100 households and 55.3 units of microwave ovens, while rural residents had only 18.4 range hoods per 100 households. , The number of microwave ovens is 16.1. Kitchen appliances still have great growth potential in the third and fourth tier markets that are less affected by the regulation of the real estate market, as well as the urban and rural markets.
"Next, we will continue to strengthen the development of channels and outlets in the fourth, fifth and sixth tier markets and the improvement of consumer experience and service, so that more consumers can experience Shuaikang's ingenious products and services." Hou Weidong said.
Efforts to develop new kitchen appliances for three years to rebuild ShuaikangAlthough the overall performance of the kitchen appliance market in the first half of the year was a bit disappointing, emerging kitchen appliances such as dishwashers, embedded kitchen appliances and integrated kitchen appliances still maintained rapid growth, which created new development space for the kitchen appliance industry And opportunity.
According to data from Zhongyikang, water purification equipment and dishwashers in the first half of the year increased by 18% and 29% year-on-year respectively; the retail volume and retail sales of the online integrated stove market reached 90,000 units and 570 million in the first half of the year, representing year-on-year growth respectively. It was 72.3% and 116.1%.
Hou Weidong said that emerging kitchen appliances such as embedded appliances and dishwashers have made great contributions to the growth of Shuaikang in the first half of the year. Shuaikang is very concerned about the emerging kitchen appliances including the integrated kitchen appliance industry, and has also invested huge manpower, material resources and financial resources. The goal is to rebuild Shuaikang in three years through emerging kitchen appliances such as embedded, dishwasher, and integrated kitchen appliances.
In February of this year, Shuaikang formally established an integrated stove business team, and launched a new F series of fast-absorbing integrated stoves that "removes oil fume in 1 second" during the 2018 China Home Appliances and Consumer Electronics Expo (AWE2018) in March this year. In June of this year, Shuaikang formally established Shuaikang Integrated Kitchen Appliance Company on the basis of the integrated stove business team.
Shuaikang is the first domestic professional kitchen appliance brand to enter the field of integrated kitchen appliances, and its products cover "integrated stoves, integrated sinks, integrated sink dishwashers" and so on. According to Hou Weidong, at present, Shuaikang integrated kitchen appliances have achieved satisfactory results both in terms of channel investment and sales.
"Being good at yourself, you can not be afraid of any risks." Hou Weidong said that no matter how the external environment changes, only by developing more extreme products will it win the love of consumers. Shuaikang has introduced top R&D teams and industrial design teams at home and abroad. , There will be more amazing new products coming out in the future. At the same time, in the three, four, five and six tier markets, Shuaikang continues to expand outlets, promote distribution, and make the most basic and most important terminal outlet layout, digging out channels and accumulating grain. Of course, Shuaikang will continue to use more extreme services to move users and make friends with consumers.
At the end of 2017, Shuaikang, which was empowered by China CSP’s first sunrise Oriental, put forward the "5N strategy", that is, "new brand, new product, new marketing, new gameplay, new experience", intending to reshape its brand new image and seek Differentiated development.
Speaking of future plans, Hou Weidong said that Shuaikang will continue to implement the "5N strategy" at the macro level, and continue to promote Shuaikang's "younger and technological" on the brand side. In terms of specific play, Shuaikang will continue to implement the "5N strategy" in the terminal, after-sales, and products. At the level, continuously improve user experience and satisfaction. Next, Shuaikang will continue to upgrade its internal and external systems to strengthen continuous interaction with consumers, so that Shuaikang will gradually become the consumer's favorite "younger, technologically and fashionable high-end kitchen appliance brand".
The stator core is an important part of the stator and the main component of the magnetic circuit of the motor. Different sizes of stator cores have different technological processes and application fields. For example, small-sized stator cores are usually assembled by interlocking, and the outer diameter is usually less than 200mm. Large-sized stators are assembled in different ways depending on the motor design, such as stator core by cleating and staor core by welding.
Stator Core,Motor Core,Stator Lamination,Motor Stator Core
Henan Yongrong Power Co., Ltd , https://www.hnyongrongglobal.com