Recently, Facebook announced that users in the United States can order meals through the restaurant's Facebook home page, while adding a "recommendation" feature to allow users to share information with friends and other places.
In addition, users can also get quotes, buy movie tickets or make reservations at spas and hair salons.
Why did Facebook suddenly force its O2O field in the near future? In fact, Facebook has revealed its O2O plan since last year.
A year ago, Facebook entered the domestic O2O market for the first time to help users find decorators, electricians, plumbers, and cleaners. Facebook works with Pro.com to help Facebook Messenger users find qualified housekeeping personnel, understand quotes in real time, and arrange on-site service within minutes. Last month, Facebook established a partnership with Fandango, an online ticket service platform, and launched a movie ticket sales service on the Facebook page.
The virtual assistant M project that Facebook tested last year can be seen as a bold attempt to create an O2O portal and complete various O2O tasks through dialogues, such as booking hotels, taxis, shopping, and booking hotels. M is Facebook's ambitious O2O project and is intended to complete the closed loop of online to offline services.
Facebook also launched a "marketplace" function earlier this month that allows users to purchase and sell items on their social platforms, creating an e-commerce platform. All parties believe that this is a strong bargaining chip between Facebook and Craigslist and eBay. Facebook, on the other hand, stated that in recent years, many users have already traded items in their Facebook Groups feature. At present, the "Buy and Sell Groups" have a monthly traffic of about 450 million.
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