Since 2006, AppleTV has been updated to the third generation. The previous generation of products was released in 2012. For a long time, Apple TV has been rumored in the market, and every news event that has something to do can cause hot debate in the industry. Compared to mobile phones, tablets and other devices, the update rate in the television field is really daunting. Because of this, AppleTV has attracted the attention of similar companies. Everyone hopes that Apple's innovation will revolutionize the integrated industry.
Cook also said that since the birth, the upgrading of television products can be said to be minimal. Now it is time to turn on the future TV model.
If the new generation of Apple TV can represent the trend of the future of television, then the upgrade of control methods will be its primary trait.
From the presentation at the conference site, we learned that the product has introduced new control methods in the touch, somatosensory, and voice TV fields and escaped the traditional standard of button-type remote controls.
The glass touchpad on the remote control can provide the user with a television control experience similar to touch screen manipulation. Users can quickly flip pages by sliding their fingers, which is much easier than the existing way of jumping through the remote controller's arrow keys one by one. When watching a video, users can achieve fast-forward playback on the content through touch. The remote control supports Bluetooth 4.0 at the same time. It is equipped with volume control keys, built-in accelerators and gyroscopes, and can last up to 3 months on a single charge.
In the demo we can see that the user can operate a specific game by waving a remote controller and other gestures. See here, do not know what the Wii remote control will feel.
So far, Siri Voice Assistant has almost covered all Apple products. The new version of the Apple TV provides a Siri button on the remote control. The user can easily command the voice to control the TV to perform searches and jumps. When the user says "What did you say?", Siri can even control the video for automatic playback for 15 seconds. This extremely natural human-computer interaction really makes one wonder.
Application is the future of television
For television, video applications are certainly indispensable. Apple TV is equipped with video applications commonly used by Americans such as iTunes, Netflix, Hulu, and HBO. It is said that more will be introduced in the future. Apple TV can achieve a global search across applications, users do not have to video applications one by one to find the resources they want.
Traditional iOS applications can also be ported to Apple TV. Apple also invited some application developers to the conference to demonstrate the operation of new applications.
From the application of the show, we can find that home entertainment is the main positioning of new products. In terms of games, it features a lightweight game featuring interactive features. Multiple players can use different remote controls to control the same game to achieve cooperation or play against each other; Apple TV and iPhone, iPod, iPad and other platforms are interconnected, and players of different devices can share the same game. At the same time, players can also synchronize their own games on different devices to open up different application scenarios such as mobile, office, and home.
The appearance of the new Apple TV is consistent with the pre-order product.
In the introduction we can see that TVOS continues iOS's minimalist interface style with a white background and looks very refreshing.
Unlike previous expectations, Apple did not release Apple TV video service this time. Drawing on Apple Music's routines, the perfect hardware experience may be a prerequisite for Apple's launch of its services. Maybe wait until Apple's Future TV era really arrived, Apple TV service also came into being.
Even if it is not a subversive change, Apple TV's update is enough for hardware and application developers to digest for a while, whether it is imitation, hug or confrontation.
Cook also said that since the birth, the upgrading of television products can be said to be minimal. Now it is time to turn on the future TV model.
Speaking from control
If the new generation of Apple TV can represent the trend of the future of television, then the upgrade of control methods will be its primary trait.
From the presentation at the conference site, we learned that the product has introduced new control methods in the touch, somatosensory, and voice TV fields and escaped the traditional standard of button-type remote controls.
The glass touchpad on the remote control can provide the user with a television control experience similar to touch screen manipulation. Users can quickly flip pages by sliding their fingers, which is much easier than the existing way of jumping through the remote controller's arrow keys one by one. When watching a video, users can achieve fast-forward playback on the content through touch. The remote control supports Bluetooth 4.0 at the same time. It is equipped with volume control keys, built-in accelerators and gyroscopes, and can last up to 3 months on a single charge.
In the demo we can see that the user can operate a specific game by waving a remote controller and other gestures. See here, do not know what the Wii remote control will feel.
So far, Siri Voice Assistant has almost covered all Apple products. The new version of the Apple TV provides a Siri button on the remote control. The user can easily command the voice to control the TV to perform searches and jumps. When the user says "What did you say?", Siri can even control the video for automatic playback for 15 seconds. This extremely natural human-computer interaction really makes one wonder.
Application is the future of television
At the press conference, Cook put forward "the future of TV is APPs", which means that the future of TV is application. This means that the application will be a major highlight of Apple TV.
For television, video applications are certainly indispensable. Apple TV is equipped with video applications commonly used by Americans such as iTunes, Netflix, Hulu, and HBO. It is said that more will be introduced in the future. Apple TV can achieve a global search across applications, users do not have to video applications one by one to find the resources they want.
Traditional iOS applications can also be ported to Apple TV. Apple also invited some application developers to the conference to demonstrate the operation of new applications.
From the application of the show, we can find that home entertainment is the main positioning of new products. In terms of games, it features a lightweight game featuring interactive features. Multiple players can use different remote controls to control the same game to achieve cooperation or play against each other; Apple TV and iPhone, iPod, iPad and other platforms are interconnected, and players of different devices can share the same game. At the same time, players can also synchronize their own games on different devices to open up different application scenarios such as mobile, office, and home.
In addition, there are developers showing Apple TV shopping applications. From the scene, the details of the product can be well displayed. The presenter did not specifically explain the payment process. He did not know how Apple solved the problem of TV payment.
Return to hardware and systems
The appearance of the new Apple TV is consistent with the pre-order product.
In terms of hardware configuration, the new generation Apple TV is equipped with a 64-bit A8 chip, supports Bluetooth 4.0, 802.11ac Wi-Fi MIMO, infrared receiver, rear power interface, HDMI interface and Ethernet port.
At the same time, Apple also brought TVOS, an iOS-based operating system for Apple TV, which is now open to developers.
In the introduction we can see that TVOS continues iOS's minimalist interface style with a white background and looks very refreshing.
Unlike previous expectations, Apple did not release Apple TV video service this time. Drawing on Apple Music's routines, the perfect hardware experience may be a prerequisite for Apple's launch of its services. Maybe wait until Apple's Future TV era really arrived, Apple TV service also came into being.
Even if it is not a subversive change, Apple TV's update is enough for hardware and application developers to digest for a while, whether it is imitation, hug or confrontation.
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