“Input†in the information age has become the most common life scene for people every day, and “Dear†is the most commonly used title of the Internet. Recently, the Sogou input method big data team and the Renmin University of China News and Social Development Research Center released the "Report on the Evolution of Information Production and Emotional Value Structure of Chinese Netizens". Based on the input heat of the Sogou input method, the "Report" passed in recent years. The statistics of the series of input data show the changes of social concepts of Chinese netizens in public and private fields, special groups and social relations, and thus highlight the social cognition of socialist core values.
According to the report released this time, Sogou input method from the initial satisfaction of the user's input requirements for basic text, and now the upgrade of voice input and cross-border services, through the innovation of big data and artificial intelligence, so that hundreds of millions of Internet users are expressing It will become richer and smarter in terms of access to information, and will also play an important role in the information production, social discourse and emotional communication of netizens.
Love live, love red envelopes
The "Report on the Information Production and Emotional Value Structure Evolution of Chinese Netizens" released this time can be said to be the first time from the perspective of importing big data, the behavior and content of Chinese netizens' information production, the characteristics of Chinese netizens in public and private fields, special people and social relations. The changes and the four dimensions of socialist core values ​​outline the changes in Chinese social conditions and public opinion.
According to statistics, at the behavioral level, the average daily typing of Chinese netizens is as high as 35 billion. In the ten years of 2006 and 2016, the total number of typing per year reached 1277.5 billion words, of which 22 points in the night before sleep, the netizens are most active typing all day. In the time period, social networking sites (Apps) account for more than 90% of the total share of websites or apps that Internet users frequently log in.
In the past five years, "live, red packets, and screens" are the most highly mentioned network behaviors among netizens, and "dear" has become the most commonly used title for net folks. At the content level, women are more enthusiastic about using emojis, paying attention to gossip and feelings, while men are more inclined to politics.
An interesting phenomenon is that in terms of private topics, love is still the core and work ranks second. Shopping is the first core area of ​​the public in addition to maintaining a social network. The report also gives data on the network behavior of four network generations. After 00, I like to entertain and socialize. After 80, I look for information and watch news. After 70, it is pragmatism. I like to browse news and connect with others.
It can be said that the report uses big data to “tell†the behavior and emotional performance of netizens. This forum has attracted the participation of many academic, political and industry representatives, and has also conducted extensive and in-depth discussions on emerging technologies such as the Internet, big data and artificial intelligence on the opportunities and challenges brought about by public opinion research.
“Sogou input method has been built for ten years in 2016. With the development of the Internet, it has become an observer and participant. Mission participation is product and technology innovation, and we have also seen the rapid development of network culture.†The significance and influence of the law, Sogou CTO Yang Hongtao said that in the form of data report, through the input method, the record and review of netizen information production and social discourse expression in the past five years also reflected that Sogou is a technology enterprise and carries social emotional communication. The value and influence of integration with social discourse.
In fact, from the content of the report itself, it also shows the industry leading edge of Sogou input method in the accumulation, mining and analysis of big data.
Through continuous technological innovation and continuous launch of new products and new functions, Sogou input method has won the recognition and favor of the majority of netizens. Currently, the number of users on the PC side ranks first in China, and the number of mobile users exceeds 250 million, second only to WeChat and QQ are the third largest mobile phone applications in China.
In the past ten years, in terms of user experience, Sogou input method has considered the input method layout, key spacing, text size and reasonable changes, to search engine thesaurus, intelligent group word algorithm, cell lexicon, name group words, cloud input and The introduction and improvement of dynamic skin, expressions, facial characters, flower characters, etc., Sogou input method makes Chinese expressions interesting and rich, greatly improving the efficiency of national information production, and attracting after 90s, 00s, etc. The potential of the new generation of young people to join, has become a unique cultural phenomenon in the Internet age.
In addition, while tapping original skin and expression to enrich user experience and personalized expression, Sogou input method is further improving and developing the ecological circle, and constructing an input method ecosystem of skin, expression, user and original author. To cover and influence more quality user groups.
With the development of technology and the gradual deepening of the Internet innovation concept, Sogou input method is constantly improving various functions and services. In the future, it will focus on the field of artificial intelligence, and will automatically answer questions by introducing artificial intelligence technologies such as big data and machine learning. And intelligent recovery development, to create a more natural human-computer interaction model.
At the Wuzhen Internet Conference that just ended, Sogou CEO Wang Xiaochuan deeply analyzed the current status and future of artificial intelligence. Wang Xiaochuan mentioned that artificial intelligence has three product directions, one is recognition, including speech recognition, image recognition, and video recognition. The second is the image, and the third is the creation.
"In China, Sogou input method has 280 million active users on the mobile side. Sogou has complete speech recognition technology and speech synthesis technology, but in my heart, this is far from the ultimate input method." Wang Xiaochuan believes that the input method is the ultimate It is from a pinyin tool to a dialogue and question answering system.
At present, Sogou, voice and picture recognition have become an important part. The Sogou input method handles 190 million voices daily and provides more than 160,000 hours of voice corpus. With the further evolution of artificial intelligence, the relationship between artificial intelligence and humans has become more complicated. Wang Xiaochuan believes that the future of artificial intelligence will not only involve technology, but also involve more profound propositions such as sociology and ethics.
It can be said that the series of Sogou input method upgrades and cross-border services are aimed at creating greater value, making expression and access to information simpler, richer and smarter, leading the industry to intelligent innovation.
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