2016 year-end inventory: the smart home market is stuck in four “weird circles”

The fiery hotspot of the smart home industry is an indisputable fact, and the companies involved are also emerging. Whether it is the original home appliance tycoon or today's technology giant, the competition in the smart home field is in full swing.

2016 year-end inventory: smart home market is stuck in four "weird circles" _ smart home, intelligent control, voice control

2016 year-end inventory: the smart home market is stuck in four “weird circles”

Although the prospects are good, but who can stand out as a leader is still inconclusive. And in the upcoming 2016, what changes have the smart home industry changed? Look at this site for everyone to bring 2016 smart home year-end inventory.

First, the market status

1, the data can speak

According to data from the data resource website staTIsta, the revenue of the smart home global market reached 16.617 billion US dollars in 2016, and China's market share of 1.8% was 1.184 billion US dollars.

By 2021, the smart home industry is expected to have a compound annual growth rate of 62.5% in China, and market revenue will reach 13.429 billion US dollars. Today, the household penetration rate of smart homes in China is only 1.8%, and is expected to reach 12.6% in 2021.

These data are all showing us the fiery hot market in the smart home market, as well as a good future trend. The profits that can be brought to the enterprise are absolutely impressive. It is no wonder that both the industry giants and the initial innovation stars have entered this field one after another.

2, corporate performance

Domestic market, technology companies such as Xiaomi, Huawei; e-commerce platforms such as Jingdong, Ali; Internet companies such as Baidu, 360; traditional home appliance manufacturers such as Haier, Midea, have entered the "blue sea" in a pile, hope to take the lead .

Among them, Haier Group cooperated with General Electric and acquired GE appliance business; ZTE Smart Home and Jingdong Smart signed a strategic cooperation agreement to arrange smart home together; Xiaomi released a new brand of Xiaomi smart home this year - mijia (Mijia); Traditional home appliance manufacturers are adding interconnected features to their already mature products, and hope to get a share.

Let's take a look at foreign companies, Facebook layout smart home, and try to control the artificial intelligence technology of the home environment; Apple first pre-loaded the independent Homekit control center in Home IOS10 - Home; Baidu and smart home giant Peel reached a cooperation; Google Launched a new Google Home smart speaker; Amazon has also been promoting the updated Echo. The competition among enterprises is not scattered, but it does not bring any substantial experience to users.

Second, questioning and dilemma

Xiao Bian saw the user evaluation of many products. If I let myself stand on the user's stand, I would like to shout: "You don't do it very seriously, why should I pay for it?"

Controversy can be regarded as another hot performance in the market, but the proportion of Tucao is too embarrassing. Although some topics have been mentioned numerous times, the status quo has not improved.

1, security issues

Most of the common products need to pay attention to their own quality and safety, but for smart products, information security is the top priority. Regarding the data security of smart homes, the opinions of the insiders and users are the same. Now, information security does have hidden dangers.

As early as this year's 315 party, the issue of smart home security was highlighted. It was pointed out that the WIFI connection and its own hardware system were vulnerable to security vulnerabilities, resulting in the privacy of users being hacked, and the smart products in the home being controlled by hackers.

In particular, the monitoring equipment such as smart cameras was originally designed to maintain its own completeness. In the end, it became an assistant for "sneak peek" by others. Without any privacy protection, how can users safely invite them into their homes?

2, functional chicken ribs

The question of the practicality of these similar products has never stopped for dimmable smart lights, remotely controlled rice cookers, smart refrigerators that can be connected to WIFI. These functions are really tasteless for some users, and it is a pity that they are a pity.

However, such products are still appearing in succession. What are the reasons? Xiao Bian feels that this is still due to the fact that some enterprises are not willing to lag behind. Your company has launched a new product, and of course we have to follow suit, but in order to avoid the "plagiarism", adding some "smart" features with simple design and low R&D cost can solve this problem well.

If there is still a certain advantage in price, and there is "smart" as external packaging, the performance of the market will be very good. Even if there is a user-spoken function, it is only a disguised propaganda for the product, which is not worth paying attention to.

3. "Pseudo-intelligence" dispute

Nowadays, 90% of smart products on the market rely on an APP to operate. It is clear that the previous button on the remote control can handle things, but now it takes several steps. "Mobile phone networking, then open the app, close it in the menu, so that around a circle, it seems a bit low energy."

Users want to "smart" in order to "do the subtraction" of the operation, and the products of the enterprise "for intelligence and intelligence" are farther and farther away from the expectations of the masses. Without a good experience, the subsequent market performance is still to be considered.

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