In 2016, whether it was three overseas mergers and acquisitions within half a year or a combination of Internet companies and e-commerce giants, Midea Group has closely followed the “Chi†keyword to perform strategic actions. In 2016, Midea Group's large-scale “casting of nets†intended to make Zhizhi carry out in the end. The home appliance industry has not been able to maintain stable standards. As industry changes progress, various contradictions will suddenly come to an end. Contradictions provide a powerful opportunity for the selection of market sectors. 2016 may be an extraordinary year for the American group. Looking back at the strategic layout of Midea Group, it is not difficult to find that the US Group’s intellectualized upgrade path is far-reaching and has launched a large-scale “netting†in the field of intelligence. Open the "crazy" overseas acquisition model Appliance giants frequently make efforts in Europe and the United States market, the main reason is that China's domestic market has encountered bottlenecks, companies need to expand the market outside the market, digestion capacity. As a result, in the first half of 2016, the Group made its foray into the robotics industry and pave the way for corporate transformation and upgrading. The United States began frequent overseas acquisitions. 
In March, Midea Group issued an announcement saying that through mutual agreement between the transaction parties, Midea plans to acquire 80.1% of the white goods business held by Toshiba with its own capital of approximately 53.7 billion yen (approximately 34.47 billion yuan). After the completion of the acquisition, Midea will receive 40 years of global license from Toshiba brand, more than 5,000 related home-related patents, and Toshiba’s home appliances, markets, channels and manufacturing bases in Japan, China, and Southeast Asia. On May 18th, the news of Midea Group’s invitation to acquire German industrial robot giant KUKA was shocked all over the world. According to reports, the board of directors of Midea Group approved the proposal to purchase at least 30% of the shares of KUKA Group through a comprehensive offer at a price of 115 euros per share through an overseas wholly-owned subsidiary MECCA. Nowadays, the German industrial robot company KUKA, which has accepted the acquisition of the United States, has sold its business in the United States space system to prepare for the approval of the US regulatory authorities. In early July, Midea announced the purchase of an 80% stake in Italian air-conditioning company CLivet. According to Zhang Yanbin, director of the AVC Research Institute, different from home central air-conditioning, commercial central air-conditioning is mainly sold through bidding channels. Enterprises need local resources at the sales location to be able to enter the local market. The most important significance of Midea’s acquisition of Clivet is Layout of the European market. Further implementation of the "Double wisdom" strategy Two years ago, Midea Group proposed the "Smart Home + Smart Manufacturing" dual-strategy strategy, as an appliance company, actively open, collaborate, and integrate into product intelligence, and promote "user-centered" Strategic Transformation. On July 12th, Midea Group signed a strategic cooperation agreement with Huawei Consumer Business. In the future, both parties will carry out strategic cooperation in the field of smart home. According to the agreement, the two parties will build a comprehensive strategy for the interaction of mobile smart terminals and smart home appliances, channel sharing and joint marketing, chips, operating systems and artificial intelligence, smart home security, data sharing and data mining, and brand cooperation. Cooperation relationship. On September 8, based on the "Double-Smart" strategy, Midea Group and Alibaba Group announced a strategic cooperation in the IoT field, and at the same time released the first intelligent refrigerator "OS Jizhi" built on the basis of the YunOS smart operating system. The in-depth cooperation between the Group and the Alibaba Group to build a new smart family lifestyle has started. On December 23, Midea Kitchen and Suning Tesco jointly released seven new products. The two sides will launch a series of cooperation to target the 2017 target at 2 billion yuan. According to Zhu Fengtao, vice president of the Midea Group and general manager of the kitchen appliances division, “China's smart home market is now reaching a scale of 100 billion yuan. Under this background, Midea and Suning will open up an open cooperation based on smart cloud platforms. Under the premise of intellectualization of home appliances, Midea’s kitchen appliances will continue to invest heavily in the research and development of smart home products, and Suningyun’s intelligent strategy jointly developed by both parties will be a heavy hit.†Fun at home manufacturing plants Smart transformation In 2010, Midea Group began its automation transformation and built digital factories. With the implementation of the “Made in China 2025†strategy, these digital factories have also turned gorgeously into “smart factoriesâ€. As of the end of 2015, U.S. air-conditioning smart manufacturing accumulated a total investment of more than 1 billion yuan, and the total number of robots reached 562, with an average automation rate of 16.9%, which is much higher than the industry's average of 7%. On November 10th, in Wuhan, Midea Group showed in its smart air-conditioning digital factory that there was an air-conditioner external assembly line with an air-conditioner external machine going offline every 18 seconds. This is also the highest rate of intelligent air-conditioning outside the world. Machine assembly line. There are dozens of industrial robots and 30 workers on the assembly line. They perform their duties and work together systematically to complete more than 70 processes. In the next five years, Midea Air-Conditioning plans to invest 4 to 5 billion yuan to gradually realize the standardization and modularization of the rest of the factory's smart factories to respond quickly to the market. Smart manufacturing is also part of a quality project. It is also the leading edge of efficiency.
In March, Midea Group issued an announcement saying that through mutual agreement between the transaction parties, Midea plans to acquire 80.1% of the white goods business held by Toshiba with its own capital of approximately 53.7 billion yen (approximately 34.47 billion yuan). After the completion of the acquisition, Midea will receive 40 years of global license from Toshiba brand, more than 5,000 related home-related patents, and Toshiba’s home appliances, markets, channels and manufacturing bases in Japan, China, and Southeast Asia. On May 18th, the news of Midea Group’s invitation to acquire German industrial robot giant KUKA was shocked all over the world. According to reports, the board of directors of Midea Group approved the proposal to purchase at least 30% of the shares of KUKA Group through a comprehensive offer at a price of 115 euros per share through an overseas wholly-owned subsidiary MECCA. Nowadays, the German industrial robot company KUKA, which has accepted the acquisition of the United States, has sold its business in the United States space system to prepare for the approval of the US regulatory authorities. In early July, Midea announced the purchase of an 80% stake in Italian air-conditioning company CLivet. According to Zhang Yanbin, director of the AVC Research Institute, different from home central air-conditioning, commercial central air-conditioning is mainly sold through bidding channels. Enterprises need local resources at the sales location to be able to enter the local market. The most important significance of Midea’s acquisition of Clivet is Layout of the European market. Further implementation of the "Double wisdom" strategy Two years ago, Midea Group proposed the "Smart Home + Smart Manufacturing" dual-strategy strategy, as an appliance company, actively open, collaborate, and integrate into product intelligence, and promote "user-centered" Strategic Transformation. On July 12th, Midea Group signed a strategic cooperation agreement with Huawei Consumer Business. In the future, both parties will carry out strategic cooperation in the field of smart home. According to the agreement, the two parties will build a comprehensive strategy for the interaction of mobile smart terminals and smart home appliances, channel sharing and joint marketing, chips, operating systems and artificial intelligence, smart home security, data sharing and data mining, and brand cooperation. Cooperation relationship. On September 8, based on the "Double-Smart" strategy, Midea Group and Alibaba Group announced a strategic cooperation in the IoT field, and at the same time released the first intelligent refrigerator "OS Jizhi" built on the basis of the YunOS smart operating system. The in-depth cooperation between the Group and the Alibaba Group to build a new smart family lifestyle has started. On December 23, Midea Kitchen and Suning Tesco jointly released seven new products. The two sides will launch a series of cooperation to target the 2017 target at 2 billion yuan. According to Zhu Fengtao, vice president of the Midea Group and general manager of the kitchen appliances division, “China's smart home market is now reaching a scale of 100 billion yuan. Under this background, Midea and Suning will open up an open cooperation based on smart cloud platforms. Under the premise of intellectualization of home appliances, Midea’s kitchen appliances will continue to invest heavily in the research and development of smart home products, and Suningyun’s intelligent strategy jointly developed by both parties will be a heavy hit.†Fun at home manufacturing plants Smart transformation In 2010, Midea Group began its automation transformation and built digital factories. With the implementation of the “Made in China 2025†strategy, these digital factories have also turned gorgeously into “smart factoriesâ€. As of the end of 2015, U.S. air-conditioning smart manufacturing accumulated a total investment of more than 1 billion yuan, and the total number of robots reached 562, with an average automation rate of 16.9%, which is much higher than the industry's average of 7%. On November 10th, in Wuhan, Midea Group showed in its smart air-conditioning digital factory that there was an air-conditioner external assembly line with an air-conditioner external machine going offline every 18 seconds. This is also the highest rate of intelligent air-conditioning outside the world. Machine assembly line. There are dozens of industrial robots and 30 workers on the assembly line. They perform their duties and work together systematically to complete more than 70 processes. In the next five years, Midea Air-Conditioning plans to invest 4 to 5 billion yuan to gradually realize the standardization and modularization of the rest of the factory's smart factories to respond quickly to the market. Smart manufacturing is also part of a quality project. It is also the leading edge of efficiency.
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