The Significance and Features of "QQ Things" Launched by Tencent in the Intelligent Times

Smart housewares provide people with a very beautiful scene of life. At the same time, it means that the intelligentization of household items will become an important development trend in the future. With a relatively large development prospect and space, more and more companies have come Cross-border into the smart home field. Tencent, one of the Internet's Big Three, showed a strong interest in the smart home market.

In October 2014, Tencent held a global partner conference in Boao, Hainan, and announced that it officially launched the “QQ Things” smart hardware open platform. In the future, Tencent will focus on smart hardware, connection applications and offline services. At the same time, the social network as a starting point, to create a smart hardware ecosystem.

Intelligent hardware and smart home industry have been seen as an important breakthrough in the field of technology to achieve innovation and overflying development. Before Tencent started to lay out in the field of smart hardware and smart home, foreign companies such as Apple, Google, and Samsung have begun strategic layout through capital acquisition and platform construction, and domestic Internet companies such as Baidu, Jingdong, and Ali and Midea Haier and other traditional home appliance companies, as well as Broadlink, husk and many other startup companies have also begun to step into the field of smart home, hoping to gain something from it.

Tencent has also launched its own platform strategy in the process of layout. Compared to other platforms, Tencent's "platform" can attract the attention of smart hardware developers and traditional home manufacturers?

What does it mean for hardware vendors to connect with Tencent?

In Tencent’s launch of “QQ Things”, hardware manufacturers at home and abroad such as Broadcom, Konka, Fengtang Wuxi, Kangkang Blood Pressure, NXP, and Intel become their first partners. These hardware manufacturers include health equipment and intelligence. Vehicles, wearable devices, smart homes, and traditional hardware, and other fields. Tencent also reached strategic cooperation with Intel in smart home, and both companies jointly launched smart home gateway solutions.

The Internet industry is gradually moving from the PC side to the mobile side, and then to a turning point in the smart multi-end phase. For Tencent, it is of great significance for Tencent to carry out more long-term thinking in the process of transformation and upgrading.

Because Tencent itself has not been able to develop hardware, seamless integration with hardware vendors can gain a firm foothold in the intelligent hardware market in a short period of time, so as to gain more innate advantages. For hardware vendors, Tencent has a large number of users and can provide fertile ground for the development and growth of its intelligent hardware products.

Where are the features of "QQ Things"?

Tencent is an Internet company, and the name “QQ 物联” comes from Tencent QQ. In terms of the platform, Tencent pays more attention to the realization of the interconnection between people from the perspective of the Internet. This is one of the differences between Tencent's intelligent hardware open platform and other platforms.

Compared with other platforms, the biggest characteristic of “QQ Things” is that it puts users first, and it is a connection between people, not just equipment or hardware products.

The purpose of Tencent's doing so is probably to hope that users and social networks and smart home products to spark a new spark.

Haier adopts a two-step strategy: the first step is to connect its own product line to U-home and realize the interconnection of objects; the second step is to launch the U+ smart home platform to promote the interconnection between people and things.