Can national energy-saving subsidies stimulate the popularity of energy-saving appliances in the end? Is the "triple subsidy" promotion launched by the industry leading enterprises in various home appliance categories able to activate the rapid popularization of energy-saving appliances? Recently, with the above problems, the "China Enterprise News" reporter conducted visits and interviews on home appliance companies and home appliance stores.
From June 1, with the national energy subsidies started in flat-panel TVs, air conditioners, refrigerators, washing machines, water heaters, five types of energy-saving products took the lead, "China Enterprise News" reporter in Suning Appliance (002024, stock it), Gome Stores saw that the posters of energy-saving subsidies covered all corners of the store. In addition to solar and air-energy water heaters, fewer brands were sold in the stores.
In order to make better use of the “state subsidies†policy to complete the popularization of energy-efficient home appliances, the “China Enterprise†reporter saw that the country’s subsidies range from 70 yuan to 600 yuan, including Suning, Rongsheng refrigerators, Hisense TV, Konka TV, Oaks air conditioners, Changhong air conditioners and other industry leading companies have introduced the corresponding "subsidy subsidies, manufacturers subsidies," and other forms of triple-subsidy activities, intended to accelerate the process of popularization of energy-saving appliances, complete the company's products Upgrade and transformation.
From July 1st, an energy-saving refrigerator market, which was opened by refrigerator leader Rong Sheng, was launched in depth. Rong Hongyan, the person in charge of Rongsheng Refrigerator, disclosed that “On the basis of state subsidies, joint businesses across the country have started triple energy subsidies. The subsidy quota for single refrigerators will allow up to 1,000 yuan, and the cumulative investment will exceed 100 million yuan, with the intention of allowing consumers to enjoy more. More energy savings and more sales of new energy-saving products."
In addition, Hisense Smart TV rushed to launch a “corporate subsidy†prior to the implementation of the national energy subsidy. Now, with the implementation of state subsidies, users who purchase Hisense smart TVs enjoy the dual promotion of “state subsidies and factory subsidies†to lock in domestic intelligence in advance. TV market. Konka TV, TCL TV, Oaks Air Conditioning, Changhong Air Conditioning and other companies have also recently launched "triple subsidies" large-scale promotions in the terminal market.
According to Jin Jie, general manager of Oakes air-conditioning and domestic marketing, “the state subsidies only activate the market and consumers to buy energy-saving refrigerators, but the overall popularity of energy-saving refrigerators, in addition to policy guidance, depends on the participation of leading companies in the industry to promote†.
At present, household appliances manufacturers that implement “triple subsidy†in the market are mostly industry leaders and mainstream enterprises. Some small and medium-sized enterprises are subject to corporate influence and network coverage. Despite obtaining “energy saving subsidiesâ€, they failed to snatch energy-saving markets. Sales opportunities.
In view of this, Peng Xiongjiang, an analyst in the home appliance industry, says, "On the one hand, the promotion of triple subsidies requires the promotion of enterprises in terms of overall strength. Not all companies can implement such substantial non-profit promotion; on the other hand, triple-subsidy The purpose is to stimulate the sale of energy-saving appliances, and ultimately determine the factors for the popularity of energy-saving products in addition to price, or product features and technologies."
Song Hongyan told the reporter, "As the only GE gold company GEF energy-saving star refrigerator company, Rongsheng refrigerator in response to the national energy-saving call, focus on energy-saving refrigerator technology research and development, vow to universal energy-saving refrigerator in the end." Since 1983, the first refrigerator was produced, and in 2003, it began to research and develop and promote energy-saving refrigerators. Rongsheng refrigerators have been leading the energy-saving development of China's refrigerator industry. In 2010, it launched a super energy-saving refrigerator with a power consumption of only 0.22 degrees. Meet the pinnacle of energy-saving technologies.
In the same way, the highest energy efficiency ratio of Oakland Air-Conditioner's air conditioners is up to 6.5, and the energy efficiency ratio of inverter air conditioners is refreshed several times. The “Hot Pao 2 Generation†is unique at minus 25°C ultra-low temperature start, 30% ultra-strong heat, and 30% ultra energy-saving. The three major functions of power saving, breaking the technological bottlenecks of air-conditioning for a hundred years, have become the biggest impetus for enterprises to rob the energy-saving subsidies market this year.
On the surface, triple subsidies are the driving force for stimulating subsidies for energy-saving appliances. In fact, it is necessary to complete the upgrading of energy-saving and emission reduction in the entire household appliance industry. In addition to national policies, it also depends on the technological innovation drive of the entire household appliance enterprises.
From June 1, with the national energy subsidies started in flat-panel TVs, air conditioners, refrigerators, washing machines, water heaters, five types of energy-saving products took the lead, "China Enterprise News" reporter in Suning Appliance (002024, stock it), Gome Stores saw that the posters of energy-saving subsidies covered all corners of the store. In addition to solar and air-energy water heaters, fewer brands were sold in the stores.
In order to make better use of the “state subsidies†policy to complete the popularization of energy-efficient home appliances, the “China Enterprise†reporter saw that the country’s subsidies range from 70 yuan to 600 yuan, including Suning, Rongsheng refrigerators, Hisense TV, Konka TV, Oaks air conditioners, Changhong air conditioners and other industry leading companies have introduced the corresponding "subsidy subsidies, manufacturers subsidies," and other forms of triple-subsidy activities, intended to accelerate the process of popularization of energy-saving appliances, complete the company's products Upgrade and transformation.
From July 1st, an energy-saving refrigerator market, which was opened by refrigerator leader Rong Sheng, was launched in depth. Rong Hongyan, the person in charge of Rongsheng Refrigerator, disclosed that “On the basis of state subsidies, joint businesses across the country have started triple energy subsidies. The subsidy quota for single refrigerators will allow up to 1,000 yuan, and the cumulative investment will exceed 100 million yuan, with the intention of allowing consumers to enjoy more. More energy savings and more sales of new energy-saving products."
In addition, Hisense Smart TV rushed to launch a “corporate subsidy†prior to the implementation of the national energy subsidy. Now, with the implementation of state subsidies, users who purchase Hisense smart TVs enjoy the dual promotion of “state subsidies and factory subsidies†to lock in domestic intelligence in advance. TV market. Konka TV, TCL TV, Oaks Air Conditioning, Changhong Air Conditioning and other companies have also recently launched "triple subsidies" large-scale promotions in the terminal market.
According to Jin Jie, general manager of Oakes air-conditioning and domestic marketing, “the state subsidies only activate the market and consumers to buy energy-saving refrigerators, but the overall popularity of energy-saving refrigerators, in addition to policy guidance, depends on the participation of leading companies in the industry to promote†.
At present, household appliances manufacturers that implement “triple subsidy†in the market are mostly industry leaders and mainstream enterprises. Some small and medium-sized enterprises are subject to corporate influence and network coverage. Despite obtaining “energy saving subsidiesâ€, they failed to snatch energy-saving markets. Sales opportunities.
In view of this, Peng Xiongjiang, an analyst in the home appliance industry, says, "On the one hand, the promotion of triple subsidies requires the promotion of enterprises in terms of overall strength. Not all companies can implement such substantial non-profit promotion; on the other hand, triple-subsidy The purpose is to stimulate the sale of energy-saving appliances, and ultimately determine the factors for the popularity of energy-saving products in addition to price, or product features and technologies."
Song Hongyan told the reporter, "As the only GE gold company GEF energy-saving star refrigerator company, Rongsheng refrigerator in response to the national energy-saving call, focus on energy-saving refrigerator technology research and development, vow to universal energy-saving refrigerator in the end." Since 1983, the first refrigerator was produced, and in 2003, it began to research and develop and promote energy-saving refrigerators. Rongsheng refrigerators have been leading the energy-saving development of China's refrigerator industry. In 2010, it launched a super energy-saving refrigerator with a power consumption of only 0.22 degrees. Meet the pinnacle of energy-saving technologies.
In the same way, the highest energy efficiency ratio of Oakland Air-Conditioner's air conditioners is up to 6.5, and the energy efficiency ratio of inverter air conditioners is refreshed several times. The “Hot Pao 2 Generation†is unique at minus 25°C ultra-low temperature start, 30% ultra-strong heat, and 30% ultra energy-saving. The three major functions of power saving, breaking the technological bottlenecks of air-conditioning for a hundred years, have become the biggest impetus for enterprises to rob the energy-saving subsidies market this year.
On the surface, triple subsidies are the driving force for stimulating subsidies for energy-saving appliances. In fact, it is necessary to complete the upgrading of energy-saving and emission reduction in the entire household appliance industry. In addition to national policies, it also depends on the technological innovation drive of the entire household appliance enterprises.
10.1 Inch Laptop,win10 Laptops,win11 Laptops
Jingjiang Gisen Technology Co.,Ltd , https://www.jsgisengroup.com