2016 to fight LED filament light? Exposing Mulinsen and Jingdian teamed up to capture this market

[Text / Gaogong LED Xu Chaopeng] Recently, the news of Mulinsen's multi-party acquisition has once again become the focus of public attention. First, it has been actively involved in the Osram lighting and channel business acquisition plan, and then came out with the intention to invest in the leading large-scale crystal power, upstream chip End penetration.

However, recently, supply chain operators revealed that Mulinsen is working with Jingdian to develop a new generation of LED full-circle filament lamps, and the products have entered the certification stage, but this news has not been confirmed by both parties.

"With the increasingly fierce competition in the global LED lighting market, once 2016, Mulinsen and Jingdian will jointly launch the full-circle LED filament lamp, which will become the killer product of the market, thus urging the LED lighting industry to fully launch the war." Analyze the road.

It is reported that the previous crystal LED filament technology has successively authorized domestic lighting assembly plants, and shipped to international companies such as Philips and Osram, with a monthly shipment of about one million.

"While Crystal Electric wants to push the LED filament bulbs to the mainstream market in the whole week, it must be combined with low-cost solutions and mass shipments to compete with existing LED bulbs," the source said.

At this time, it is more suitable to be known as the "LED wolf" Mulinsen. However, in the environment of the LED industry, Mulinsen continues to expand its production capacity, and at the same time launches a low-price strategy, which is called "price butcher" by the industry. Moreover, in overseas markets, it has also begun to seize lighting opportunities in India and North America.

“Crystal power LED filament wire has been patented for many years, and Mulinsen has a mass production economy. It is expected that the monthly production capacity of LED filament bulbs will reach 10 million in 1-2 years after the cooperation between the two. At the same time, the cooperation between the two parties not only greatly shortens the process development time. And it can make the price of the product cheaper than the existing LED full-circle bulbs," the source said.

The reporter learned that the full-circumference LED filament bulbs are connected in series by using high-voltage LED chips. Under the current density reduction, the luminous efficiency can be improved. Due to the simplified structure of the light source, the appearance of the product is similar to that of the early incandescent bulbs, which is quite popular in the European and American markets.

“The newly developed LED filament bulbs are more cost-competitive, and after saving parts and consumables, LED filaments account for 50% of the cost of bulbs. Compared with the previous LED bulbs, which only accounted for 15% of the overall bulb cost, LED light source technology has once again dominated. The cost of the bulb." According to Mulinsen.

It is understood that the current 800lm LED filament bulb ex-factory price is about 2.5 US dollars, the general ex-factory LED bulb ex-factory price is about 1.5-1.8 US dollars, the industry expects the filament lamp bulb ex-factory price will fall to 1.0-1.2 US dollars in 2016, the terminal market price is about 2 -3 US dollars, comparable to the price of full-circle LED bulbs, is expected to become the mainstream of the future lighting market.

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