Commercial air-conditioning market gradually warms up

Affected by the domestic and international market environment, the overall market size of the commercial air-conditioning industry in the first half of 2012 was approximately RMB24.7 billion, a year-on-year decrease of 11.2%. The industry experienced a decline for the first time after consecutive years of rising prices. In the second half of the year, with the adjustment of the company itself, sales. The performance has rebounded, but the market size is expected to not exceed 50 billion yuan throughout the year.

Although the overall market growth of commercial air conditioners has slowed down, it is still the focus of attention in the industry. Many companies have accelerated internal reforms and strategic adjustments to carry out industrial layout. Gree, Haier, Zhizhi and other industrial giants have successively launched high-efficiency and energy-saving commercial air-conditioning products, and sales channels have further expanded into the three or four-tier market.

At the same time, small and medium-sized enterprises have exerted their own advantages, actively seized market segments, and won the first place in these fields. This strategy is increasingly valued and successfully practiced by many companies. The market downturn is also an adjustment period and layout period for these companies, and it is related to the future market competitiveness. For them, 2013 is a year of deep market cultivation and initiative. The year of adjustment.

In the process of the market tending to pick up, government procurement has become a non-negligible warm color in the cold market. In the case that the overall market for commercial air conditioners is not optimistic, the commercial air-conditioning market procured by the government has gone against the market and the purchase scale has grown steadily compared to the same period. According to incomplete statistics, in November 2012, central government air-conditioning government procurement scale was nearly 200 million yuan, of which central air-conditioning procurement accounted for about 80% of the overall scale of air-conditioning procurement, becoming a new blue ocean for commercial air-conditioning.

The development of the commercial air conditioner market is also inseparable from policy support. For the first time, the energy-saving and citizen-friendly policies have injected a strong driving force into the development of the commercial air-conditioning industry. Major air-conditioning companies have also seized the opportunity provided by the national policy to seek the development of the company itself. With the implementation of national energy-saving subsidies in the commercial air-conditioning industry, it has also added horsepower to the development of air-conditioners in various enterprises.

The market pressure of the industry development is both a challenge and an opportunity. It often becomes a turning point that is good at capturing development opportunities and turning the corner of a business. From the perspective of the 2013 commercial air-conditioning industry, the market is pregnant with various possibilities.