The 3D TV market staged contention for DIY as a new weapon

Since the release of last year's movie "Avatar," 3D TVs have gradually entered the eyes of the general public, but in fact, last year's sales of 3D TVs were not optimistic. According to Tamaryn Pratt, a TV market analyst at Quixel Research Research, since the first 3D TV was launched in March of last year, the sales volume of a full set of 3D TV systems in the US has included less than 1 million television transmitters and 3D glasses. Why didn't 3D TV sales appear in 2010? What factors have become the bottleneck of popularizing 3D TV? How should 3D TV makers break through?

3D TV sales in 2010 is not optimistic as early as before the movie "Avatar" released, 3D TV has already started R & D, because consumers have not yet accepted, Moreover, 3D TV sales price higher than other TV, technology is not very mature, so 3D TV has been Did not cause widespread concern. Since the release of "Avatar," 3D TVs have become a hot spot. Many TV manufacturers have seized the opportunity not only to continuously innovate in technology, but also to continuously develop their prices, and to strive to keep prices down so that more people can enjoy 3D TV sales. The amount has also been significantly improved. However, last year's 3D TV sales did not appear to be expected hot scenes. According to research statistics from Tamionn Pratt, TV market analyst at Quixel Research, since the first 3D TV was on the market, sales of all 3D television systems in the US have included TV transmitters. And less than 1 million units of 3D glasses.

In China, in order to promote the market for 3D TV sales in China, manufacturers of 3D TVs continue to reduce their sales prices in order to meet the price demands of consumers as much as possible. Not only that, but among the successful results of the nationwide home appliances going to the countryside last year, 3D TVs favored by manufacturers are also on the list. According to the policy, farmers can buy home appliances in the countryside and receive a subsidy of 13% of the purchase price. This is equivalent to spending less than 6100 yuan, and farmers can move 3D TVs back home. However, many people still hold a wait-and-see attitude. Some citizens have said that if you look at 3D TVs with heavy glasses every time, it is actually a crime, and more people want to wait until the technology matures.

Although the price of 3D TVs continues to decrease, it is still much higher than 2D TVs. At present, the price of 3D TVs is generally above 10,000 yuan and that of high-end products is above 20,000 yuan. Although Skyworth's 3D TVs sell for more than 10,000 yuan and 16,000 yuan, Sony's 3 series of 3D TVs have all fallen to between 10,000 yuan and 10,000 yuan. However, compared to the new listing prices, 3D is newly introduced by local brands. The lowest price of TV is only about 30% higher than the price of an ordinary LED TV of the same size. This high price still makes consumers frightened. In addition to the price, what factors restrict the sale of 3D TV?

3D technology and video content become development bottlenecks Although 3D TV sales are not optimistic in 2010, John Revie, senior vice president of Samsung’s home entertainment division, believes that Samsung’s 3D TV sales in 2011 are expected to reach 2 million units, and With the rapid development of technology, its annual sales of 6 million units is not impossible. Currently, in terms of the domestic market, front-line brands including Sony, Samsung, Panasonic, and Haier have all launched their 3D TV flagships. Manufacturers of major 3D TVs have been scrutinizing this "big cake". The China Electronics Chamber of Commerce investigated and researched. Forecast: "3D TV volume growth, the market share is expected to break the 30% mark." But in order to truly promote the promotion of 3D TV, realizing the leap-forward development of 3D TV sales, in addition to a good price of this card, you also need Break through the following bottlenecks:

First of all, the technology of 3D TV still needs continuous improvement. Currently, 3D TVs are mainly divided into two major camps: “Polaroid” and “Shutter”. The biggest advantage of Shutter 3D TV is that it can maintain the original resolution of the screen, achieving full HD, less residual image, and outstanding 3D output. Especially with the plasma screen, you can achieve the best results. But at the same time, its disadvantages are: Although fast image switching is not easy to detect, it is still easy to cause discomfort, dizziness and other uncomfortable viewing of viewers, and glasses are not only biased but also expensive. Polarized 3D technology has completely improved the shortcomings of bulky glasses, which is characterized by lightweight glasses, low cost, but the cost of the screen is very high, its biggest drawback is that the screen resolution is reduced by half than the original resolution  540P, not Realize full HD brightness. The 3D TVs currently on the market are mainly based on the shutter type of Samsung, Sony, TCL, etc. Although there are many brands in the polarized camp, only Skyworth, LG and Hisense have already listed and sold. Both of these technologies have their own advantages and disadvantages. How to make the technology of 3D TV the best is a problem that each manufacturer needs to seriously solve.

Second, most analysts, manufacturers and retailers believe that the lack of 3D video content is also an important obstacle to the development of 3D TV. As 3D TV has just been developed, although the degree of attention is continuously increasing, compared with 2D TV, its 3D video content has become a bottleneck for the development of 3D TV. As the saying goes, "The clever woman can hardly be the best without rice." Therefore, in order to truly popularize 3D TV, in addition to continuous development in technology and price, 3D video content should also be the focus of promotion. The major movie production companies should strive to use 3D as an essential technology for making large-scale films and launch 2D video content. At the same time, matching 3D content should also be launched so that users can enjoy the rich resources brought by 3D TV.

3D TV is expected to set off content DIY campaign in the struggle for 3D hegemony. At present, Samsung, Panasonic, Changhong, Sony, Sharp and other brands have rapidly become the new force for the rapid marketization of 3D TVs, and Sony, a technology leader, has set off a 3D content. DIY sports, in order to provide more personalized 3D products, allowing users to easily create, play and share personalized 3D content. For example, at CES, Sony not only demonstrated 16 models of BRAVIA LCD TVs and 3D Blu-ray players supporting 3D functions, but also demonstrated the world’s first Full HD 3DH andycam camera capable of shooting “double Full HD” images. An HD 3D pocket camera "3D Bole", the world's first 3DCyber-shot digital camera that can achieve 3D shooting mode with only one lens and image sensor, as well as a built-in 3D sync transmitter and 3D active shutter glasses. A VAIOF series 3D laptop that can display Full HD 1080p 3D movies and pictures on a 16:9 widescreen display.

The above measures to some extent eased the embarrassing situation of the lack of 3D video content, promoted the application of 3D technology to a wider range of household products, provided more personalized 3D products, allowing users to do it by themselves, through convenient production and playback. And share personalized 3D content, creating a full 3D entertainment experience centered on the living room for consumers. In the future development of 3D TVs, expanding the application of 3D to personal digital imaging, allowing users to freely select the content to watch 3D TVs is the ultimate goal, which is what users want most to see, and is the real development of 3D products.