The current smart wearable concept is hot, and has become a new explosion point in the IT industry. The technology giants are also active in the wearable field. Apple will release AppleWatch next year, the general version of GoogleGlass will be released, and Facebook will acquire OculusVR (a video game). Designed with a head-mounted virtual reality display) and so on. According to the IDC report, shipments of wearable devices will reach 50 million units in 2015. The wearable market seems to be a blue ocean. However, the wearable market is currently tepid. Wearable devices are just “inside the heatâ€. Most ordinary users don’t feel it, because most products do not solve the real problem of users. The question is, how to solve the user's real needs?
Wearable technology is mature, and the user experience is different.
With the rapid growth of the wearable device market, the so-called users really need, we can get answers from people's growing dissatisfaction with product design, such as hardware manufacturers do not take their products seriously, the same shape, narrow The design ideas are boring. This coincides with the co-founder of the Turman technology, Wang Wei. He said that although many manufacturers are doing wearable products, it seems that the technical threshold is low, but to do a good wearable product requires a very complicated technology. A truly good wearable product must be based on complex technology and designed and developed in conjunction with user needs. If the market reacts coldly, the product is not the ultimate. He pointed out that many users report that the design of wearable products is uniform and not beautiful enough, then we will catch up with the fashion trend; some people say that the data of wearable products is not accurate enough, then we will try our best to research and develop data for human vital signs. Seizing the consumer's demand for health monitoring and management, rejecting mediocrity, and developing the second-generation smart watch T-Fire Metal launched in a year with geek sentiment is the best embodiment of Wang Wei's point of view.
Wang Wei, co-founder of Tuman Technology: The ultimate in wearable products, the user experience is supreme
The market for wearable devices is very broad and still in its infancy and will continue to evolve. There are many different levels of wearable devices in the market, from versatile high-end smart watches to low-end smart wearable devices with only one smart function. How to make wearable devices stand out from the crowd and get rid of the embarrassing situation. AJ ElJallad, senior marketing strategy manager at ON Semiconductor, gave his own answers in three ways.
1. The same application of the wearable product may have different implementations, or need to integrate more or less functions until the winner of the user experience appears;
2. More than just wearable apps, marketing strategies are the mainstay. Manufacturers need to identify the right user base and promote their wearable apps to them.
3. Manufacturers first need to think about the user experience to differentiate and provide an attractive solution for the right users.
——This article is selected from the Journal of the Internet of Things Conference. Electronic enthusiast network original, reproduced please indicate the source! 
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