[Text / high-tech LED reporter Zhou Jianhua] On September 14th, "Jiamei Lighting Zhongshan Guzhen Times Lighting Square Living Hall Opening Ceremony and Home Lighting Autumn New Product Launch Conference" was successfully held, Jiamei Chairman He Zhaojian, General Manager Zhou Shuiming, Deputy General Manager and He Haopeng, the assistant to the chairman of the board of directors, and other top executives gathered together with more than 100 of the first batch of home lighting distributors from all over the country to appreciate the new products in the fall, and also to plan how to make the home channel bigger and stronger.
Doubled success in transformation
“This year, our traditional lighting sales have dropped by about 20%, while LEDs have grown by leaps and bounds, and the growth is close to 200%. So the problem of completing sales tasks this year is not big.†On September 14th, “Jiamei Lighting Zhongshan Guzhen Times Lighting Square Life On the opening ceremony of the opening ceremony and the home lighting autumn new product conference, Qiu Zhifeng, the general manager of Jiamei Shaanxi Jin Operation Center, introduced the high-tech LED reporter. This Jiamei Lighting has been an "old" partner for more than 12 years. For many years, it has been operating the Jiamei Monopoly brand wholeheartedly, focusing on engineering and taking care of the home.
Founded in 1985, Jiamei Lighting is a well-established lighting brand with a reputation in the traditional commercial lighting field, especially in the field of downlights. Domestic channels can even compete with NVC Lighting. Similar to many traditional lighting companies, Jiamei chose to transform into LED lighting in 2010. In the same batch of traditional lighting enterprises, Jiamei's transformation is undoubtedly relatively successful.
In the year of its establishment, Jiamei actively consolidated the production and sales of commercial photos, and fully developed LED overall home lighting, and chose Times Square to open a flagship store of over 300 square meters. The style is simple, modern and fresh.
"In fact, as early as 2012, we have been involved in home lighting, but we have not been all LED light sources like this year, and now Jiamei's home products are more affordable, I believe the channels can penetrate quickly." A Jiameidi from Huaiyin, Jiangsu City dealer said. This year, traditional lighting sales fell by nearly 40%, but LEDs have increased by more than 50%, so even if the market environment is not good this year, sales still have a small increase year-on-year. At present, it owns 150 square meters of Jiamei Commercial Photo Store, and its home lighting has expanded to 620 square meters, which is full of confidence in the future market.
The High-tech LED Industry Research Institute (GLII) previously released a report saying that the total global lighting market in 2013 was 761.7 billion yuan, of which the home lighting market was 268.1 billion yuan, accounting for about 35% of the lighting market. market.
The home lighting market is vast, but in 2013, the penetration of LED lighting in the home lighting market was only about 10%. With market acceptance and product prices falling and product performance tending to stabilize, penetration is expected to reach more than 20% in 2014.
Quick cut in channel upgrade
According to He Zhaojian, Jiamei has divided its LED transformation into two steps: first, complete the transformation of production and manufacturing, including establishing production bases, perfecting product lines, increasing investment in R&D centers and LED laboratories; secondly, completing the transformation of marketing systems and helping Dealers transform and establish a mainstream LED lighting brand.
“In 2014, the LED industry will be reshuffled. Whether it is a listed company or a state-owned enterprise or a private enterprise, it will face a very serious situation in the next five years.†At the meeting, He Zhaojian said that after years of channel expansion, Jiamei has established a perfection. Channel network and healthy channel customer relationship. Because of these resources, Jiamei's LED lighting can quickly enter the market. “When others are paving, Jiamei has been optimizing and upgrading the channels. Good channels are scarce resources and become the guarantee for the rapid development of Jiamei LED.â€
“When the price of LED lighting is only 15%-20% higher than that of traditional lighting, the market conditions will be transitioned from policy support to the natural acceptance stage of the market, and now it is time to go.†Zhou Shuiming pointed out at the meeting: 2014 will It is the key year for Jiamei Lighting to transform from traditional commercial lighting to LED. From 2010 to now, the sales volume of Jiamei Lighting LED products has been increasing at a rate of 100%. Zhou Shuiming also explained the current status and future of LED industry. Year's development trend.
It is understood that over the years, Jiamei Lighting has formed a sales and service network covering all provincial capital cities and more than 80% of prefecture-level and county-level cities in the country. There are more than 5,000 distribution and distribution outlets, and more than 700 product stores. Mature logistics system, brand strength is solid.
Doubled success in transformation
“This year, our traditional lighting sales have dropped by about 20%, while LEDs have grown by leaps and bounds, and the growth is close to 200%. So the problem of completing sales tasks this year is not big.†On September 14th, “Jiamei Lighting Zhongshan Guzhen Times Lighting Square Life On the opening ceremony of the opening ceremony and the home lighting autumn new product conference, Qiu Zhifeng, the general manager of Jiamei Shaanxi Jin Operation Center, introduced the high-tech LED reporter. This Jiamei Lighting has been an "old" partner for more than 12 years. For many years, it has been operating the Jiamei Monopoly brand wholeheartedly, focusing on engineering and taking care of the home.
Photo: Jia Zhao Lighting Chairman He Zhaojian (middle), General Manager Zhou Shuiming (first from left), Deputy General Manager and Chairman of the Board of Directors He Haopeng (second from left) and other high-level officials unveiled Zhongshan Guzhen Home Furnishing Flagship Store
Founded in 1985, Jiamei Lighting is a well-established lighting brand with a reputation in the traditional commercial lighting field, especially in the field of downlights. Domestic channels can even compete with NVC Lighting. Similar to many traditional lighting companies, Jiamei chose to transform into LED lighting in 2010. In the same batch of traditional lighting enterprises, Jiamei's transformation is undoubtedly relatively successful.
In the year of its establishment, Jiamei actively consolidated the production and sales of commercial photos, and fully developed LED overall home lighting, and chose Times Square to open a flagship store of over 300 square meters. The style is simple, modern and fresh.
"In fact, as early as 2012, we have been involved in home lighting, but we have not been all LED light sources like this year, and now Jiamei's home products are more affordable, I believe the channels can penetrate quickly." A Jiameidi from Huaiyin, Jiangsu City dealer said. This year, traditional lighting sales fell by nearly 40%, but LEDs have increased by more than 50%, so even if the market environment is not good this year, sales still have a small increase year-on-year. At present, it owns 150 square meters of Jiamei Commercial Photo Store, and its home lighting has expanded to 620 square meters, which is full of confidence in the future market.
Figure: Over one hundred merchants gathered together
The High-tech LED Industry Research Institute (GLII) previously released a report saying that the total global lighting market in 2013 was 761.7 billion yuan, of which the home lighting market was 268.1 billion yuan, accounting for about 35% of the lighting market. market.
The home lighting market is vast, but in 2013, the penetration of LED lighting in the home lighting market was only about 10%. With market acceptance and product prices falling and product performance tending to stabilize, penetration is expected to reach more than 20% in 2014.
Quick cut in channel upgrade
According to He Zhaojian, Jiamei has divided its LED transformation into two steps: first, complete the transformation of production and manufacturing, including establishing production bases, perfecting product lines, increasing investment in R&D centers and LED laboratories; secondly, completing the transformation of marketing systems and helping Dealers transform and establish a mainstream LED lighting brand.
Figure: Merchants visit the flagship store, ordering on site
“In 2014, the LED industry will be reshuffled. Whether it is a listed company or a state-owned enterprise or a private enterprise, it will face a very serious situation in the next five years.†At the meeting, He Zhaojian said that after years of channel expansion, Jiamei has established a perfection. Channel network and healthy channel customer relationship. Because of these resources, Jiamei's LED lighting can quickly enter the market. “When others are paving, Jiamei has been optimizing and upgrading the channels. Good channels are scarce resources and become the guarantee for the rapid development of Jiamei LED.â€
“When the price of LED lighting is only 15%-20% higher than that of traditional lighting, the market conditions will be transitioned from policy support to the natural acceptance stage of the market, and now it is time to go.†Zhou Shuiming pointed out at the meeting: 2014 will It is the key year for Jiamei Lighting to transform from traditional commercial lighting to LED. From 2010 to now, the sales volume of Jiamei Lighting LED products has been increasing at a rate of 100%. Zhou Shuiming also explained the current status and future of LED industry. Year's development trend.
Photo: Photo taken
It is understood that over the years, Jiamei Lighting has formed a sales and service network covering all provincial capital cities and more than 80% of prefecture-level and county-level cities in the country. There are more than 5,000 distribution and distribution outlets, and more than 700 product stores. Mature logistics system, brand strength is solid.
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