On the premise that the color TV market in mainland China will be reshuffled due to LED-backlit LCD TVs, and local brands in mainland China have already had price-cutting actions and preparations to compete with price-reduced foreign brands, LED LCD TVs are not Really will cut prices?
According to LEDinside, taking Hisense's 42-inch LED-backlit LCD TV as an example, the market price has reached a level of about 8,000 RMB, which is only 30% higher than CCFL-backlit LCD TV products. The appeal is to provide more vivid colors than CCFL backlights. Color, while power consumption is also reduced by 20% to 30%.
The price of CCFL-backlit LCD TVs is gradually declining. With the increase in shipments of LCD TVs, the acceptance of consumers has also increased. The high-end, mid-range and low-order buyers in the market have shown their prices. Differences in preferences for backlight technology.
With the LED-backlit LCD TVs coming out for about three years, the popularity of LED-backlit LCD TVs may be faster than CCFL-backlit LCD TVs.
In the Chinese mainland market, the proportion of sales of LED-backlit LCD TVs has reached 10%, and foreign brands and local brands in mainland China are good at it.
Whether it is a direct-lit LED backlight or a side-lit LED backlight technology, it emphasizes color, grayscale, and ultra-thin models, each with its own strengths and weaknesses, and also has its own support consumers in the market. There are still two types of LED-backlit LCD TVs that have not yet been able to distinguish Xuanyuan. It can only be said that the current stage is also the mainland China, Taiwan, Japan, South Korea and other manufacturers, including the panel factory, brand factory, LED epitaxial, LED packaging factory, etc. Wait.
In terms of marketing warfare, the product gifting strategies in the Chinese market are diversified, and the quality of the products that big brand manufacturers can deliver is better and more attractive. Including Sony, Sharp (Sharp), Samsung, Hisense, Skyworth, Haier, Konka and many other brands, there are promotions with matching gifts to promote LED-backlit LCD TV.
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