ã€Global Science and Technology Report】 Apple's arrival in Hollywood has long been buzzing, and Apple has recently made new moves. According to the British "Daily Mail" on March 6, news that Apple executives contacted Paramount Pictures and the leadership of Sony's related departments to negotiate cooperation matters, and it is possible to carry out "transformative acquisitions" of these companies. Regarding the contents of the negotiations, some speculated that Apple planned to hire experienced executives to run video services. Others said that it was discussing the issue of Apple's original programming. It is said that this move is likely to be Apple's attempt to make up for the decline in iPhone sales by expanding other businesses. Interestingly, Apple’s top management does not currently have a fixed “leader†of negotiations, sometimes led by senior vice president Eddy, and sometimes led by Beats co-founder Jimmy, who is a heavyweight in the music industry but he is currently There is no position in Apple. Many sources broke the news that Apple tried to launch its own original program, but people familiar with Apple's Hollywood insiders believe that Apple will start from the acquisition of the program, because it is too difficult to re-make their own programs. In January of this year, Apple plans to cooperate with Amazon and Netflix to integrate performances and movies into its music streaming service. The first work will be launched at the end of 2017. Currently known programs include "Planet of the Apps" and "Carpool Karaoke" series for free viewing by Apple Music members. As previously reported, Apple does not want to compete with industry giants Netflix and Amazon Prime, but wants to cater to the needs of users, and launch music that can be compared with Western World and Monster Story on a short story level. In fact, the company's move was to respond to Spotify's competitive pressures. When Apple introduced iTunes in 2001, it completely changed the music consumption model. In 2015, Apple Music Corporation actively promoted the development of streaming media. Although Apple has 15 million music users, it still lags far behind Spotify. If Apple's attempts in film and television are successful and provide more content than Spotify, it will be possible to reverse this situation. (Internship Compilation: Sheng Jiao Reviewer: Li Zongze)
