——Interview with Chen Yueming, Marketing Director of Kaikai Lighting Appliance Co., Ltd.
[personal file]
Chen Yueming - Senior professional manager has nearly 30 years of experience in the lighting industry
Previously served companies: Shanghai Yaming Bulb Factory, Philips (China) Lighting
Now serving enterprises: Kaikai Lighting Appliance Co., Ltd.
Kaikai Lighting Marketing Director Chen Yueming
Background introduction: - Sales of special HID light source in early Shanghai Yaming Bulb Factory; - Philips Lighting entered the early stage of HID industrial lighting channel in China, successfully established and led five regional teams; - Kaikai Lighting domestic ceramic halogen lamp market pioneer
Ceramic metal halide lamps are the research hotspots for the development of high-intensity gas discharge lamps. The product technology is continuously improved and perfected, and the application range is also continuously extended. With the implementation of China's green lighting project, metal halide lamps as a key promotion and application of products with its unparalleled optoelectronic performance, the market prospects are generally optimistic. The constantly innovating Kaikai Lighting Appliance Co., Ltd. has opened up a new world in the field of metal halide lamps with its own scientific and practical spirit. Its high color ceramic halogen lamp series, low power and high color rendering metal halide lamp 35W, Low-power high-color MR16 metal halide lamps, low-power high-color rendering JDR metal halide lamps and other products, as well as the continuous introduction of new automotive Xenon headlights series, have attracted attention in the market. In addition, Kaikai Lighting's domestic low-power ceramic metal halide lamp arc tube not only obtained invention, appearance, utility model patents, but its successful research and development has filled a gap in the field of Chinese lamps. In this year's Guangzhou International Lighting, the lighting effects of Kaikai Lighting Ceramic Metal Halide Lamps at the exhibition attracted great attention from all parties. To this end, our reporter has once again connected Mr. Chen Yueming, Marketing Director of Kaikai Lighting Appliance Co., Ltd., to conduct in-depth interviews and exchanges...
Reporter: I am very pleased to exchange with Mr. Chen about the development trend of China's lighting industry. With your personal experience in the lighting industry, talk about your feelings and development trends in the current market, and share with our readers!
Mr. Chen: The development of Chinese lighting is simply divided into three stages.
The first stage was before 1980, in the era of planned economy, influenced by China's national self-sufficiency policy and traditional business model, relying on state-owned enterprises for production, and its products were distributed according to the state-owned five-transportation primary station or secondary station, lighting products. The research and development relies on the light source research institute to solve the problem, and the enterprise has no sales organization.
The second stage was from 1980 to 1993. The reform and opening up was influenced by the commodity economy. The government encouraged development, the expansion of enterprise autonomy and the emergence of various economic components. The production of lighting products developed rapidly, and enterprises established their own sales teams.
The third stage was from 1994 to 1998, when foreign multinational companies entered the Chinese market, such as Philips, Osram, General Electric, Thorne, Siemens and so on. Joint ventures appear in the lighting industry, such as: Philips Yaming, GE Gerber, Osram Foshan and so on. Some domestic private enterprises imitate learning the production and sales methods of state-owned enterprises and act as suppliers to the market. The market demand brought about by the reform has given the multinational companies entering China a huge market opportunity. The rise of urban lighting and the development of road lighting have caused earth-shaking changes in China's lighting. The 50th anniversary of the National Day, the return of Hong Kong, and the acceleration of urbanization have also contributed to the fundamental changes in lighting. Domestic digestion and absorption of foreign products and management experience, from imitation to research and development, China's private enterprises embarked on the road of self-employment.
The third stage is the development stage of the new century. After the baptism of reform and opening up, Chinese lighting has been integrated into the market economy. Chinese entrepreneurs have creatively established new local enterprises while digesting the successful experience of multinational companies. “Development and innovation†has become an excellent enterprise. At the root of the family consciousness, a number of outstanding Chinese companies such as NVC, Sanxiong, Op, Yaming have emerged. The consumer's mentality has also undergone fundamental changes, and high-tech lighting products are tested on a fair competition platform, whether multinational or national. Moreover, with the government's adjustment of the lighting electrical industry policy, China's green lighting has ushered in the best opportunity for development in history.
Looking back at the company that has experienced and served and served in the lighting industry for nearly 30 years, witnessed the development process of the whole lighting. From the initial era of the planned economy to the commodity economy to the market economy, the products from single to diversified, the field involves From general functionality to multiple subdivisions. The industry gradually entered the orderly management from initial management, brand promotion, technology research and development, intellectual property rights, lighting diversification became the goal and vision of a new generation of entrepreneurs. The wisdom of Chinese people is catching up with the trend of world lighting technology, while China’s lighting The vast market and the strong potential of consumption have attracted worldwide attention.
Promoting the development of China's lighting industry In addition to actively absorbing foreign advanced management experience and manufacturing experience, its real driving force is product research and development and technology investment. The law of the market tells us that the success of the enterprise and the long-term prosperity must have new product investment and technology reserves. Yaming is based on metal halide lamps and relies on industrial lighting to develop; NVC lighting is rooted in lamps and lanterns, leading by commercial lighting; Kaikai lighting ceramic gold Halogen lamps involve terminals; Philips energy-saving lamps, popularize mass consumption. Road lighting, urban lighting, commercial lighting with the rise of decorative functions, lighting styles are gradually diversified, opportunities and challenges coexist. China has integrated into the stage of the world economy. Engaged in the lighting industry, I am proud of the rapid development of China's lighting. Lighting is a bright industry, an industry that never ends. Enterprises must produce good products, and at the same time must shoulder the responsibility to the society and the responsibility to consumers. Environmental responsibility. Both interests and responsibilities are equally important. I personally are very optimistic about the prospects for the development of the lighting industry.
Reporter: Can you talk specifically about the role and application scope of HID product miniaturization in the future lighting development trend?
Mr. Chen: The electric light source has now developed into four generations of lighting, the first generation: heat radiation source, the second generation: gas discharge light source, the third generation (new light source): ceramic metal halide lamp, high frequency electrodeless lamp, fourth Generation: LED (light-emitting diode).
Getting the best lighting at the most economical price is the ultimate goal of pursuing artificial light.
The so-called optimal lighting effect is that the luminous efficiency is high, the color rendering index is good, the color temperature performance is stable, and the average life span is long. Improving lighting efficiency and improving lighting quality are important means to promote the sustainable development of China's social economy and improve the quality of life of the people. The development of lighting technology, the upgrading of equipment, the improvement of the level of process design, and the upgrading of products have led to an increasing level of lighting demand. We talk about the early level of lighting is only functional satisfaction. When people know or understand the principle of light, the demand for consumption changes from simple to pursuit of effect, to bring comfort to itself, to judge the demand for lighting, we can go from the type of building Considering, we can be divided into four categories: residential buildings, commercial office buildings, industrial and mining buildings, and public buildings. The classification of light sources is differentiated according to the requirements of different buildings for lighting requirements.
1 2 Next Page
The handheld addresser is used to program the address of the monitoring module offline. When in use, connect the two output wires of the handheld encoder to the communication bus terminal (terminal label 1, 2) of the monitoring module, turn on the black power switch on the right side upwards, and press "ten Add", [Subtract ten", [Add one place" and [Subtract one place" to program the address.
Position Encoder,Magnetic Rotary Encoder,Hybrid Encoder,Channel Encoder
Changchun Guangxing Sensing Technology Co.LTD , https://www.gx-encoder.com