[Foreign media interpretation of smart home: into the Internet of Things era, the giants are different] "Forbes" magazine's latest May issue released, for the global smart home industry, published in the title "2018 smart home into the landing period, Haier Google Amazon in the world Forefront articles.
The article points out that the application and landing of smart homes are becoming the focus of attention in the world. Google and Amazon are eye-catching with voice assistants and smart speakers. Haier’s exclusive full-scene full-set wisdom package defines the new height of smart home.
The giants frequently shot, indicating that the smart home will enter the outbreak period, and those who landed first will dominate the market.
Smart home into the outbreak, the giants are different
Not long ago, Google’s annual Google I/O conference released the latest results of GoogleAssist. It not only can talk with people, but also can help people book restaurants and theaters. It is comparable to personal smart butlers. Google is relying on voice assistants to make more progress on AI. clear.
Google benefited from the rapid growth of GoogleHome speaker shipments. In the first quarter of 2018, the year-on-year increase of up to 709% was far ahead of other competitors. This is the most popular smart speaker in the United States after Amazon Echo and GoogleHome. The smart speaker embedded in the Google Voice Assistant, and the ecosystem that it uses as an AI assistant, is eager to grab the smart home entrance.
The two giants were extremely fierce in the United States. Amazon took the lead in the direction of smart homes and launched an offensive against its competitors. It pointed to major competitors such as Google, and even blocked competitors through blocking. Its platform no longer sold Google's Nest smart home products. As well as the acquisition of ecological homes around the smart home.
The Amazon family of smart home ecosystems made a big acquisition. Earlier, it took Ring with more than a billion dollars to buy it. The company is a smart doorbell manufacturer. This huge acquisition shocked the industry and caused heated discussions. In my opinion, Ring will be with Alexa. The integration of other products and services to consolidate the competitiveness of Amazon and Google, products and Google's Nest products overlap, so in order to block Google, Amazon stopped selling its smart home related products.
Amazon's influence on the smart home industry is as described in the Forbes article: "Google and Amazon rely on the platform advantages of smart speaker construction to occupy the absolute dominance of the US market. The Amazon Echo series and GoogleHome occupy 69% and 25%, respectively. Market share: As a technology company, Google and Amazon's application has indeed achieved "all-powerful", but at the same time it also has a short board common to AI companies, that is, it needs to be attached to a hardware manufacturer, a smart speaker as an entrance, whether it can The realization of full-scope intelligent services also depends on whether the platform can attract enough manufacturers' partners to join."
Judging from the current development status, Google and Amazon’s smart exploration are very different from the Internet of Things giant Haier. The article points out: "Compared with Google and Amazon, Haier's exploration is focused on the real smart family scene. During this year's AWE, Haier released a full-scenario customized wisdom package based on four physical spaces and air in the kitchen and bedroom. With seven major housing solutions, such as water, the needs of any smart home such as clothing, food, entertainment, entertainment, etc., in the user's home can be met in one stop.â€
"Compared with Google and Amazon, Haier has a natural hardware advantage. Haier is currently ranked as the world's largest white power supplier for the first time in nine consecutive years. Based on the top 10 industry lines such as ice-washing, Haier can provide countless possibilities for setting up the scene."
At present, Haier's smart home package sales have exceeded 3 million units, network sales exceeded 210 million, registered users exceeded 130 million, and network device big data interaction reached 400 billion times per day. It is at the forefront of the industry in smart living.
The difference in the performance of smart home products is mere appearance. The deeper reason behind this is the huge gap in the ecological construction of companies such as Google and Haier.
In the age of the Internet of Things, ecological construction has become a must-win for businesses.
At present, Google and Amazon’s force platforms have advantages in connection with smart speakers, but they are limited by the speed of integration of hardware vendors, and it takes time for the formation of the ecosystem. Although the ecological layout of Apple and other equipment companies has hardware advantages, but the ecological chain Only its own branded products are relatively closed, while Haier’s opening of “ecology†is currently relatively advanced.
It is reported that at the beginning of the layout of the smart family structure, Haier adhered to the open ecological strategy. Any branded product or any third-party resources can be based on the common goal of creating the best user experience, join Haier's ecosystem, and develop together to create a win-win situation.
At present, Haier has integrated millions of ecological resources in the ecological circle of intelligent families and created different ecosystems such as clothing, food, entertainment and entertainment. Taking Haier's Wisdom Family Food Network as an example, in the smart kitchen scene, Haierxin refrigerators can be used in conjunction with ovens and dishwashing. In addition to basic requirements such as smart machines, and smart food preservation, more than 400 high-quality third-party resource providers were also connected to create ecological services such as 100W+ graphic and video recipes, 500W+ entertainment and video resources.
Based on this, the user can order the required ingredients one by one with the help of Xin Refrigerator, and the whole process can monitor the services of the third party, the origin of the ingredients, the suppliers and distributors, the transportation process, etc. at a glance. Not only that, but also through the refrigerator screen, enjoy the wonderful ball game and a variety of video and audio, adjust the boring kitchen time.
In the IoT ecosystem, Haier has built a college-based laundry laundry platform for goods. It has connected 1,265 ecological resources such as universities, apartments, and hotels, and has reached 965 million college students. At the same time, Haier has settled in Japan in 2017 thanks to the global platform network of Haier. The number of shops reached 1,776 and the service exceeded 635 million community users. It has been copied to overseas regions such as Southeast Asia and the United States.
to sum up
The Internet of Things era is an extremely open era. Different types of companies respond to the transformation of smart homes in different ways. In the constant collision of ideas, models, and technologies in different fields, it also accelerates the development and landing of the entire smart home industry. Unlimited possibilities for the good life of users.
As Google, Amazon, and Haier have shown, whether they are building platforms around smart speakers or eco-branding around complete sets of home appliances, the goal is to build smart, convenient and secure home-living solutions for users. Meet the user's needs in the process of achieving its own value.
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