On May 27th, Mr. Lin received a mobile customer service call. “The other party recommends a 4G network unlimited traffic package, 78 yuan per month. If you book for one year, you will return 30 yuan per month, which is equivalent to 48 per month. Yuan, Mr. Lin told the Beijing News reporter that he did not upgrade the package, because he carefully inquired that the so-called "unlimited traffic" package has the premise that the monthly traffic exceeds 10G and the speed drops to 3G network. After exceeding 100G traffic, the speed drops to 2G network.
"The speed of 2G can't be opened even with a web page," Mr. Lin said. And he believes that the mobile launch of the low threshold unlimited traffic package "is already late", because before the disappointment of the mobile 4G traffic charges, he set up Unicom's 49 yuan traffic package a few months ago, now become a double Card users: The mobile number is used for the telephone, and the Unicom traffic is used for the Internet.
What happened to Mr. Lin reflects the fierce competition between operators in the 4G era. In April, China Mobile's 4G users lost 2.47 million in March. The net increase in the number of customers in the mobile business is the lowest since June 2016. At present, domestic 4G subscriber growth tends to be saturated, and user competition is more intense. Operators began a new round of tariff wars, and played the banner of “extra low-cost unlimited trafficâ€. However, from the current point of view, in the promotion process of unlimited flow packages, there are still many disputes because the information is not specific.
China Unicom's business hall launched a 99 yuan 4G unlimited flow package. Figure / Vision China
"Unlimited" 4G package encounters speed limit troubles
With the popularity of App Stores such as Vibrato, Fast Hands, and Volcano Video, mobile phone traffic has become a pain in many 4G users.
“Now watching videos is a big deal for my traffic,†Mr. Lin told reporters that he wanted to set up a mobile traffic package at the end of 2017, but he never found the right price. Later, when I continued Unicom's broadband, I had a Unicom 4G unlimited traffic package of less than 100 yuan.
In his view, if Mobile launched an unlimited traffic plan similar to Unicom, he would not need to have another Unicom card number. Now Mr. Lin has become a dual-card user. He usually calls to use the mobile number, and the video uses Unicom traffic.
Ms. Li from Beijing is a mobile user. She told reporters that in view of the high cost of changing the number, she has already set up a Unicom card. “I wanted to change the number very long ago. The mobile tariff is too high. 58G 4G The fly-away package contains 1G of national traffic. This is the upgraded version. The price before the upgrade is the same. Only 500MB of traffic is used. It is not enough for almost every month. You need to buy additional traffic packets. Later, I have a Unicom card and recharge. The return fee is calculated as equivalent to more than 40 pieces per month, including 3G Beijing traffic and 1G national traffic."
However, in subsequent use, Mr. Lin found that after a certain amount of traffic exceeded each month, the network speed dropped rapidly, and sometimes it took a few seconds to open the webpage. "Although it is said to be unlimited, it sneak speed limit," Mr. Lin said.
Ms. Xu, who uses the 99-yuan mobile home unlimited package, told reporters, “It’s unlimited. In fact, if you use more than 40G traffic, the network will automatically slow down.†Ms. Xu said that at the beginning, she would use traffic without scruple, and later There were times when the traffic usage exceeded 40G, the network became too slow, and traffic began to be used sparingly.
Mr. Chen, who uses Unicom's Dawang card, also said that he had encountered a slow Internet speed problem. "The traffic deduction details are also not found. I don't know why such a cheap traffic fee plus most of the used traffic-free applications such as WeChat, one month. Can spend 30 to 40 yuan on the flow fee."
On May 27, Mr. Lin received the promotional call at the beginning of the article. He said that if mobile launches an "unlimited traffic" package equivalent to 48 yuan per month, and the speed limit is less serious after exceeding 10G, he may consider the mobile package. "Now see who gives users more discounts, users Who will choose?"
Behind the loss of 4G users: the second card slot competition
In April, China Mobile's 4G users lost 2.47 million in March. According to the official website, in 2017, China Mobile's average monthly net increase of 4G users was about 3.191 million.
China Unicom and Telecom's 4G users maintained a growth trend. Unicom's net increase of 4G users was 4.062 million, a total of 198 million. China Telecom's 4G subscribers increased by 5.86 million in April, with a cumulative number of subscribers of 206 million.
Whether the loss of mobile 4G users in a single month will become a turning point remains to be seen. Communication expert Liu Qicheng told reporters that "mobile 4G users are so big, it is difficult to maintain sustained high growth. The loss of single-month users cannot explain too many problems. Also pay attention to the data for the next few months, if the next few months The user is still losing, so there is a problem with the mobile strategy."
Some people believe that the "culprit" that caused the decline of mobile 4G users in a single month is the Tencent King card launched by China Unicom. Tencent Dawang Card is a number card product jointly launched by China Unicom and Tencent to repay Tencent's old users. Dawang Card only costs 19 yuan per month (upgraded version of the package Tianwang card 59 yuan / month, including 500 minutes of voice calls), Tencent King card also opened the daily rent treasure (1 yuan 500MB provincial traffic), do not spend money. Users are free of traffic when using Tencent's APP, including QQ, WeChat, Tencent video, NOW live broadcast and other products.
Liu Qicheng believes that Unicom’s low-cost strategy through Tencent’s Dawang card has indeed robbed some of the low-end users of the mobile.
Unicom and Telecom jointly promoted the entire Netcom mobile phone is a microcosm of the second card slot. In March last year, China Unicom and China Telecom jointly held a conference on “Promoting Six-Mode Full Netcom Terminal Actionâ€. The two operators said they will take action together on terminal standards, product launches, and channel cooperation.
The "six-mode full Netcom mobile phone" that the operator said means that a mobile phone can arbitrarily use the 4G/3G/2G network of the three domestic communication carriers. For consumers, the purchase of the six-mode full Netcom mobile phone does not need to consider the operator's adaptation, you can directly use China Unicom, China Telecom and China Mobile's number card without network compatibility issues.
Mobile launches low-cost traffic card counterattack
According to the 2017 Communications Industry Statistics Bulletin released by the Ministry of Industry and Information Technology, mobile Internet traffic reached 23.5 billion GB in 2017, an increase of 179% over the previous year, accounting for 95.6% of total mobile Internet traffic; monthly per capita mobile Internet access traffic It reached 1775MB/month/household, which is 2.3 times that of 2016.
Despite the increasing traffic demand of users, operators are still under certain pressure in the context of speed-up and fee reduction. This year's government work report pointed out that the cancellation of traffic "roaming fees" during the year, mobile network traffic charges should be reduced by at least 30%.
Lu Yimin, executive director and president of China Unicom, believes that if the static rate is reduced, it will definitely have an impact on China Unicom's revenue. "With the adjustment of business structure and the increase in user usage, we hope to drive the expansion of the entire market. Make the cake bigger, and while making the big cake, we hope to increase our market share to increase our income and make up for the static loss of speeding up and down."
In December last year, China Unicom revealed that Tencent Dawang Card has developed more than 50 million users. In May last year, the number of users was more than 20 million, and the growth rate was obvious.
In the face of Unicom Tencent King's card offensive, Mobile recently announced that it has jointly launched an Internet mobile phone card called WeSim with Tencent. The discount is only 38 yuan/month, and the first month is free. It has unlimited national traffic (more than 40GB will limit the speed). ), send 500 minutes of national calls, international roaming Internet minimum 2.9 yuan / day. Liu Qicheng believes that mobile should focus more on how to serve users and improve user experience.
Does the customer service inform the speed limit in advance of the disputed focus?
"Unlimited traffic literally is very easy to cause misunderstanding", Mr. Lin told reporters that many people around him thought that unlimited flow packages can use unlimited traffic, but many people do not understand the speed limit.
Yesterday, the reporter found on the relevant pages of the online business halls of China Mobile and China Unicom that the “unlimited traffic†packages all have different speed limit conditions and are displayed at the bottom of the package processing page. However, many users told reporters that they did not know the information when they handled the unlimited traffic package through the telephone customer service.
When Mr. Luo of Tianjin handled the mobile 88 yuan unlimited flow package, the customer service did not inform that the speed limit would be exceeded, which became the reason for his dissatisfaction with the mobile. "At that time, the customer service should tell me that there will be a speed limit, otherwise I will consider it again."
Li Li (a pseudonym) told reporters that when she received a call from the mobile customer service, the customer service recommended her to upgrade to an unlimited traffic package, and also refunded the call fee for half a year. Later, she found that the mobile phone Internet speed became slower. "Slowly like 2G, WeChat turned a few laps and couldn't get out. I noticed that there was a text message sent by mobile, and I mentioned that the speed limit of more than 5G high-speed traffic would be limited. At that time, the customer service did not mention this on the phone. If you want to resume normal network speed, you should purchase a high-speed traffic package. I want to change the package. The customer service said that the return call activity will take half a year, and it will be cancelled after half a year. I don’t want to change the phone bill. ."
An unnamed expert in the communication circle said that many operators now sell unlimited traffic packages by telephone, but the management of different places is different. In some places, there are indeed irregularities. "Some places may exist in order to complete the number of new users. Negatively telling the situation that there is a speed limit for unlimited traffic packages, he believes that although it is easier to develop new users, it also brings hidden dangers to follow-up services, resulting in a considerable number of users who think they have been deceived and reduced user satisfaction.
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