With the steady improvement of the national economy, China's washing machine market has achieved double-digit growth this year, while the sales of refined washing products such as high-end, health and classification have increased significantly. Nowadays, the pursuit of quality life 80, 90 has become the main force of the consumer market, the new concept of consumption will inevitably have a new definition of products, personalized, fashionable, intelligent products are what they need. Faced with the new demands emerging in the consumer market, companies have seized the opportunity to make great efforts in product production technology innovation and strive for new consumer demand.
Targeted product segmentation in new consumer groups
In recent years, China's washing machine market has been in a period of transformation and development. The upgrading of product structure and changes in consumer demand have led to the continuous launch of new products and achieved a good development situation this year. According to the data, the growth rate of China's washing machine industry in the first half of this year is gratifying. The output value of the whole industry is 804.6 billion yuan, the profit is 50.48 billion yuan, and the income growth is 10.02%, 9.63%. It has achieved double-digit growth and is the highest growth rate in recent years. Year. The product category of the washing machine market is also increasingly rich. Large capacity, frequency conversion, drying, intelligence, health, etc. have become synonymous with washing machine products. Healthy washing machines and smart washing machines have become the main vane of the laundry market.
Nowadays, with the upgrading of quality consumption, popular products can no longer meet the current consumer demand, and the segmentation trend of refined, personalized and niche washing machine products has been highlighted. The competition for the products in the washing machine market has also started. The companies have inspected the needs of users and refined products for different groups of adults, children, etc., and products such as pollution-free washing machines, human health washing machines, and duplex washing machines have also emerged, and they have been Favor.
With the gradual improvement of the quality of life, people are more particular about dressing, high-grade fabrics and clothing have entered the life of many new middle-class consumers, and how to solve the problem of home-based care will appear. The washing machine industry has taken advantage of the trend and launched a washing machine capable of washing high-grade fabrics of silk and wool. The company has developed its product quality and technological innovation to improve its product quality and develop it in an economical and intelligent way.
Category segmentation has highlighted the prospects for the development of emerging products
At present, the entire washing machine industry will quickly enter the product segmentation stage after reaching the mature development period. The washing machine industry segment currently presents three major directions of large capacity, drying, and intelligence. The three methods of mini-products, split products, and dryers are used to solve the subdivision problem. The mini washing machine products mainly include two types: the heated mini-wheel and the heated mini-roller. The mini-product has represented high-end since its birth and its price is slightly higher. The splitting power is solving the problems of high-end differentiation, high-end premium, and high-tech barriers. Haier, Little Swan, TCL, Hisense, LG, and Samsung all launched the barrel washing machine. At present, the barrel washing machine is still a special event for Asian companies, and the development momentum is good.
Among them, dryers as an emerging category in the washing machine market, the future development prospects can be expected. According to Zhongyikang, the size of China's dryer market in 2017 is expected to reach 192,000 units, a year-on-year increase of 42%, and retail sales will reach 680 million yuan, an increase of 81.2%. The scale of China's dryer market has taken shape, but the popularity of dryers has a long way to go, requiring companies to do more work. In fact, Chinese dryers have great market potential. With the improvement of the national economy, the requirements for quality of life have also increased. The drying of clothes in a short time is very convenient for people in fast-paced urban life. No longer worrying about going out without worrying about wearing clothes. In addition, the rainy season in South China and the smog in the north provide space for the future growth of dryers.
Heterogeneous severe pain point is the demand point
The washing machine industry is now developing into a product segmentation stage, which is particularly prone to product homogenization. Under the craze of large capacity, frequency conversion, drying and health, everyone has imitation of my effect, and have launched their own products, but the homogenization of products is very serious. How to grasp a point to market segments is worth considering. Otherwise, products can't form competitiveness, and it is difficult to share a piece of competition in a very competitive environment with homogeneity.
At a time when consumption structure is upgrading and residents' incomes continue to grow, emerging consumer groups are pursuing quality life, and the demand for medium and high-end washing machines is also increasing. If the washing machine enterprise wants to gain a firm foothold in the increasingly competitive market and gain the attention of consumers, it must understand the actual needs of the users, grasp the pain points of the products, and face the pain points. The pain point is the user demand point. Only when enterprises accurately control the needs of users and continuously develop high-end market segments can they innovate and form competitiveness.
Not only fashionable, but also protective. Our protective sleeves provide impact protection, shock absorption and a slim design. The Phone Case can give you peace of mind and provide better protection. If you keep your phone clean and scratch-free, you can also increase the resale value of your phone.
Design: The fit design makes your phone slimmer.
Protection: These Mobile Phone Case have been tested to withstand those accidental drops. The inner layer is made of Soft TPU rubber material, and the reinforced corners can absorb impact. High lips recess your screen and camera to provide additional protection. The outer hard shell is impact resistant.
Function: When all ports can be accessed, your phone can be used normally. The Cell Phone Case has molds for volume buttons and power buttons, so it is protected and you can still feel/use them.
If you want to know more about Mobile Phone Case products, please click the product details to view the parameters, models, pictures, prices and other information about Mobile Phone Case.
Whether you are a group or an individual, we will try our best to provide you with accurate and comprehensive information about the Mobile Phone Case!
Matte Phone Case, Marble Phone Case, Protective Case, Iphone Case, Transparent Phone Case, Protective Cover
Shenzhen Jianjiantong Technology Co., Ltd. , https://www.jjttpucuttingplotter.com