When the National Day Golden Week met the Mid-Autumn Festival, the enthusiasm of the holiday forces brought an unprecedented surge in consumer spending. Not only did major tourist attractions open the “everyone, everyone, and everyone†model, but the home appliance market also ushered in a new boiling point. It is reported that with its superb craftsmanship, superior color picture and excellent quality of “nobilityâ€, Sharp TV was favored by consumers during the 11th period. The store was favored by consumers for “looting†and various goods online. It was also sold out and even the samples were sold and sold. And seeing the double 11 big promotion coming soon, faced with the emergency situation of short-selling and out-of-stock, Rich Connect Sharp was forced to mobilize double 11 new products from the factory in advance for pre-sale and advance into the next stage sales layout.
(Sharp TV samples are packaged and bought)
(Sharp TV spot short-selling display counter placed other brand television sales)
From Sharp's hot product characteristics, its main high-end quality and experience upgrade is Sharp's dazzling performance during the National Day promotion. This year's golden week consumer electronics market consumption upgrade trend highlights, from the positive performance of various consumer data can reflect that with China's economic stability, residents living standards, health awareness, consumption types are mostly quality and healthy consumption. Under this trend, more and more consumers are beginning to tend to buy high-end quality home appliances in order to enhance the quality of family life. Sharp's most popular 60-inch and 70-inch Internet large-screen TVs follow the trend. With Sharp's original Japanese LCD panels and powerful image processing technology, the dream home theater quality experience is realized, together with Sharp's 100-year brand reputation. With excellent quality assurance, its high-end advantages are recognized by consumers. According to reports, many consumers this year arranged for their families to visit their relatives on a long vacation, and took the opportunity to purchase home appliances for their loved ones. Mr. Xie said that consumers: “Our parents are usually bored and like to watch TV, but home TV is still 10 years old behind the old model, and now 60-inch Internet TV is only a few thousand dollars, but the quality and function Improve several grades, and more eye health, decisive orders for the elderly for new."
In addition to quality upgrades, experience upgrades are another highlight of Sharp. “It doesn't matter if we don’t sell in our stores. You can buy online after the experience in the store.†A Sharp salesman said, Sharp pushes the line Convergence on the line, attracting customers offline shop experience observation, online search and comparison purchase, with "visual immersion, hearing immersive, experience immersive" super-experience scene to urge consumers to make purchase decisions. A consumer who had just walked through the offline store was happy to say, “The quality of the Sharp TV picture at the scene feels very good! Look at the Internet to see if there is any discount on the Internet. This is safe and cost-effective.â€
Although "Jin 9 Silver 10" gradually came to an end, people in the industry believe that the influence of the "11" Golden Week will not disappear because of the end of the long vacation. According to sales figures in previous years, a lot of outings will be played within one week after the end of the Golden Week. The 11th-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-plus-times-per-construction-of-consumers still have strong consumer demand, and there will be a small sales peak at that time. Therefore, in order to ensure that consumers can enjoy the best super week Golden Weekly concessions, Sharp will continue the "golden" hot promotions, advance release of a full range of new products for the double 11 to provide preferential pre-sales in Tmall, 1 yuan more to reach 199 yuan Such as a variety of benefits spree. At the same time Jingdong platform also has value spikes and new product bookings and other activities, the audience full of 1000 minus 100 without capping, multiple surprise benefits have been high to double eleven, want to seize the opportunity of astute consumers do not miss it!
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