After the iPhone 8 was almost confirmed to be using OLED screens, recently on the Internet in the United States, photos of four Apple TVs have been exposed. From the physical photos, Apple TVs use OLED screens. With Apple's use of OLED displays in mobile phones and TVs, industry insiders believe that OLEDs with superior performance will accelerate to become the next generation of mainstream display technology and are expected to gradually replace LCDs. In China, Skyworth, the 29th company that cultivated the home appliance industry, is the first company in China that has made significant efforts in the OLED TV market. It has been cultivating OLEDs for many years and has led OLED TV technology to other companies.
The first person in OLED TV in China, the first company in the world to mass produce OLED TVs
At the beginning of 2016, there were only 5 global OLED TV manufacturers; by 2017, 13 TV manufacturers around the world including OLED vendors have introduced OLED TVs; currently, OLED camps are already very strong. Skyworth, Sony, Changhong, Konka, Philips, Companies such as LG are ardent advocates, practitioners, and promoters of OLED TV technology. In China, Skyworth is the first brand to deploy OLED TVs. In 2013, it launched China's first OLED TV, and continued to promote the development of OLED TV industry through technology upgrades.
Skyworth began to lay out OLED TV industry as early as 2008: in 2013, it launched the first OLED TV in China, launched 4K OLED TV in August 2015, and launched the first mass-produced OLED HDR TV in December; it was launched in August 2016. OLED organic TV S9D equipped with AR technology; November launched the first Chinese independent research and development of OLED TV, breaking the monopoly of foreign OLED technology; entered in 2017 is to launch a variety of OLED TVs S9-I, S9300, etc., in May of this year The Wallpaper OLED TV, which is as thin as a wallpaper, has become the largest color TV company in China with a wide range of OLED TV products. With its outstanding display technology and outstanding artistic appearance, it has won unanimous recognition both inside and outside the industry.
Skyworth is not only leading domestic home appliance companies in OLED TV technology, but also far exceeds home appliance brands such as Hisense in the scale of production. In December 2015, it acquired the Toshiba TJP plant in Indonesia. Skyworth’s production base officially goes overseas— Skyworth is the first in the world. Large-scale mass production of OLED organic TV home appliance companies, CCTV "News Broadcasting" column this year, there have been special reports.
Skyworth sells first in China and opens the market through OLED
In the first half of 2017, the overall trend of the domestic traditional color TV market was still chilly. In the downturn of the traditional color TV market, Skyworth TV moved forward and became the No. 1 sales nationwide with strong OLED technology. According to AVC's "Analysis of China Telecom's overall market monthly omni-channel push total analysis" data, Skyworth TV sales volume in the first half of 2017 was 7.124 million units, surpassing all home appliance brands and becoming the number-one selling appliance company. As of June 30, 2017, Skyworth Group ranked first in the TV market in mainland China with a market share of 14%.
In June, Skyworth once again won two domestic firsts, worthy of the leading brand of domestic appliances! According to the latest statistics of AVC's “Analysis of the overall omni-channel push for China's color TV market in June 2017â€, the overall TV sales in China in June 2017 totaled 3.525 million units, including the offline TV market in June. , Skyworth's retail sales and retail sales ranked first with 16.1% and 16.6% market share, respectively. Skyworth relied on the continuous accumulation of its own technical strength, especially OLED TV technology, and it has continued to grow in the face of market adversity.
The reason why Skyworth can turn upstream in the depressed color TV market has become the mainstay of China's color TV market, mainly due to the development of its own OLED TV technology and rapid marketization. According to the latest statistics from Ove Cloud Network, in the first half of 2017, the sales volume of China's OLED TV market surged 96% year-on-year. Skyworth took the lead in mass-producing 4K OLED TVs, launching Metz OLED TVs in Europe, launching the world’s first OLED TV incorporating AR technology, and launching China’s first independently researched and developed OLED power; The launch of the Wallpaper OLED TV with the subversion of television has always led the development trend of the color TV industry in China and even the world. From this perspective, it is not surprising that Skyworth TV sales rank first in the country.
Skyworth will not only be the first in China's home appliance companies. In the future, Skyworth will vigorously develop overseas markets. In 2017, Skyworth plans to achieve sales of 10 million units in overseas markets and 30% of independent brands; by 2020, it will achieve sales of 15 million units, and autonomous brands will account for 50%, continuing to develop in depth. Internationalization, and strive to become a global leader in electronic information industry.
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