In fact, the number of camera suppliers of mainstream mobile phone manufacturers is just a few. Sony is one of the main camera suppliers for the iPhone. (The other is omnivision, he also supplies Samsung)
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But there is no denying that the actual use of the iPhone in recent generations is beyond the Sony and Samsung phones of the same period. Similar to the same camera, the reasons for the difference are as follows:
1 low pixel
The market has a very brain-destroying understanding that the higher the pixel, the better the photo effect. The fact is that at least 12 million of the iPhone5 period cannot exceed 8 million.
But Japanese and Korean manufacturers like Sony and Samsung have no courage to say no to users. Do you want high pixels? I will give it to you.
And Apple dares: Apple always favors low pixels in the choice of camera. Remember that Jobs calculated a single pixel-sized keynote at the iPhone4(?) conference? He just wanted to tell users that high pixels don't necessarily have a good effect.
Unfortunately, as strong as Jobs, in fact, there is no understanding of the market. Consumers who only know the number of primary schools are still keen on comparing pixels. Today, this brain-dead understanding is still deeply rooted in the hearts of the people. Fortunately, the excellent single pixel quality of the iPhone provides more protection for a good photo, and his camera effect is slowly recognized by users. (But it's undeniable that some users who value photography may buy Sony because of fewer pixels.)
2 software optimization
Different manufacturers get the camera, and will adjust various functions and filming effects through software. Seeing the skill in this regard. Apple has been doing image processing software for many years on the Mac, and the level of this is enough. (White balance, sharpness, noise) and the system you control should also make it easier for him to optimize the camera's various functions. (Shutter delay, focus speed) Android manufacturers generally buy third-party software algorithms and functions themselves. There is no iOS meticulous care on various adjustments. (It takes time to get through the characteristics of a camera, and the frequency of their exit is not allowed.)
3 screen fit
Apple's software adjustment is excellent, for example, he adjusted the first-class white balance, and the screen is not good.
The iPhone is equipped with the highest level of screen in the industry. Apple will never use the "future" technology with serious color casts to fool users. Because all the work on the camera, the software must be displayed through the screen.
4 last words
Therefore, Apple is really a conscience enterprise.
He will not use the ignorance of the consumer on the pixel, nor will he be lazy in the adjustment of the algorithm that the consumer can't see, nor will he let the consumer pay for the semi-finished screen technology.
All his efforts point to a simple result, and his mobile phone users can leave a good memory when they press the shutter button. Even if you sacrifice the marketing advantage for this, you will not hesitate.
So Apple can win my respect, because as an insider, I know the temptation to resist sales is how difficult it is for users to do this kind of unwelcome.
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