Sofa Network News: August 18 Tuesday night, Sci-Chi shares announced that the Oriental Pearl, SMG, Qingdao Haier, Gome Consulting raised 3.24 billion yuan to raise funds, all funds will be put into the Internet TV joint operation project, launched by the "consumer "Integrated Operation of Electronic Manufacturing to Internet TV Business".
What caused the deep concern of the industry is what role will the transition of Mega Shares play in the raging Internet TV industry and what impact it will have on the Internet TV industry. If only a traditional manufacturer announces that it takes billions to enter the Internet TV industry, the industry’s attitude may be more of a cold eye. Zhao Chi shares have brought several giants: Oriental Pearl, Oriental Pearl's parent company Shanghai Media Group (SMG), Qingdao Haier Group, Gome. In addition, on August 14th, Mega has just announced that it had won a bid of 967 million for 63% of the shares of popular Internet. The six parties jointly laid out the overall situation of Internet TV, which caught the attention of the industry.
Zhao Chi introduced Oriental Pearl and SMG to solve the issue of policy legitimacy and content. Oriental Pearl itself is a heavyweight player in the domestic Internet TV industry. It is a legal internet TV operator with seven licenses. It owns SMG's content creation capabilities and a copyright purchase budget of over 2.5 billion yuan each year, and has more than 20 million IPTV users. Of the seven Internet TV licensees, only Oriental Pearl and Hunan Broadcasting and Television Corporation insisted on independently developing Internet TV. How Oriental Oriental Pearl developed Internet TV was one of the focuses of the industry. After the reorganization of Oriental Pearl and BesTV, it announced the development strategy based on Internet TV. This time, Pearl Oriental invested RMB 2.2 billion in Zhaochi. Its parent company, Shanghai Media Group (SMG), invested RMB 300 million at the same time, and Oriental Pearl’s Internet TV layout began to be presented in a capital cooperation manner. The scale of the end-users was achieved through Zhaochi’s shares. Siu Chi shares received Oriental Pearl and SMG content copyrights and licenses.
SZT shares introduced Qingdao Haier and Gome to solve the offline channel and after-sales service issues. Haier's marketing system covers all first-tier, second-tier and third-tier cities in the country. Gome has more than 1,700 direct-operated stores in large and medium-sized cities throughout the country. The strong offline channel provides the ability to distribute goods quickly for the Internet TV terminals of Siu Chi.
As the largest ODM manufacturer in China, Siu Chi can solve the hardware product manufacturing itself. Siu Chi has tens of millions of large-scale production of televisions and set-top box production capacity; Second, independent research and development design capabilities, Zhao Chi is mainly an ODM rather than OEM OEMs; Third, cost control capabilities, materials, manufacturing, management costs Are leading the industry; Fourth, quality control capabilities, product quality will not appear Internet companies dilemma. As an ODM manufacturer, after the direct production of self-owned brand televisions, Siu Chi has saved OEM profit margins compared to other competitors and can provide users with more cost-effective products.
Siu Chi acquired 63% of the popular shares, holding popular network to solve the Internet genetic problems. The transformation of the traditional TV manufacturers' Internet-oriented roads is very difficult. The most fundamental reason is that industrial manufacturing thinking is difficult to translate into Internet thinking and there is a lack of Internet genes. Siu Chi Holdings's popular network is based on the lessons learned from traditional television manufacturers, through the popular network to build and operate the Internet TV ecology. After Zhao Chi Holdings, the popular network continues to maintain independent operations. Popular Network has full decision-making power and management rights to maintain a complete Internet gene. Siu Chi shares and popular internet are closely researching smart TV terminals - popular TV, a smart TV terminal with Internet gene and industrial production gene.
Siu Chi shares with the other five companies to carry out the transformation of the Internet layout, is a multi-win-win cooperation. Siu Chi and popular cooperation to create a good product - popular television, through Haier, Gome offline channels and self-built online channels to achieve scale shipments, the Oriental Pearl and SMG provide licenses and content. Siu Chi smart TV clearly put forward a three-year target of 10 million shipments. After the scale of volume, popular, Siu Chi, Oriental Pearl joint Internet TV content, users and commercial operations, Haier's smart home, Gome's living room The e-commerce business also benefited. The Oriental Pearl received the internet TV users, while Zhao Chi itself realized the transformation of the Internet, and the popular network had the opportunity to enter the TV home Internet. In the process of the Internetization of Chinese television, this is a six-strong cooperation without losing. The popular TV, jointly launched, will rewrite the overall OTT industry.
Among them, Oriental Pearl subscribed for 2.2 billion yuan in shares of 9.55%, SMG subscribed for 300 million yuan in shares of 1.3%, Qingdao Haier and Gome Consulting each subscribed for 371 million yuan, respectively, 1.61% shares. After the completion of the fundraising, Mr. Gu Wei, a controlling shareholder of Zhao Chi, will reduce his shareholding from 60.88% to 52.31%, which is still in the role of the actual controller. After SZM shares were announced to increase, the stock market opened at an immediate limit on August 19th.
What caused the deep concern of the industry is what role will the transition of Mega Shares play in the raging Internet TV industry and what impact it will have on the Internet TV industry. If only a traditional manufacturer announces that it takes billions to enter the Internet TV industry, the industry’s attitude may be more of a cold eye. Zhao Chi shares have brought several giants: Oriental Pearl, Oriental Pearl's parent company Shanghai Media Group (SMG), Qingdao Haier Group, Gome. In addition, on August 14th, Mega has just announced that it had won a bid of 967 million for 63% of the shares of popular Internet. The six parties jointly laid out the overall situation of Internet TV, which caught the attention of the industry.
Zhao Chi introduced Oriental Pearl and SMG to solve the issue of policy legitimacy and content. Oriental Pearl itself is a heavyweight player in the domestic Internet TV industry. It is a legal internet TV operator with seven licenses. It owns SMG's content creation capabilities and a copyright purchase budget of over 2.5 billion yuan each year, and has more than 20 million IPTV users. Of the seven Internet TV licensees, only Oriental Pearl and Hunan Broadcasting and Television Corporation insisted on independently developing Internet TV. How Oriental Oriental Pearl developed Internet TV was one of the focuses of the industry. After the reorganization of Oriental Pearl and BesTV, it announced the development strategy based on Internet TV. This time, Pearl Oriental invested RMB 2.2 billion in Zhaochi. Its parent company, Shanghai Media Group (SMG), invested RMB 300 million at the same time, and Oriental Pearl’s Internet TV layout began to be presented in a capital cooperation manner. The scale of the end-users was achieved through Zhaochi’s shares. Siu Chi shares received Oriental Pearl and SMG content copyrights and licenses.
SZT shares introduced Qingdao Haier and Gome to solve the offline channel and after-sales service issues. Haier's marketing system covers all first-tier, second-tier and third-tier cities in the country. Gome has more than 1,700 direct-operated stores in large and medium-sized cities throughout the country. The strong offline channel provides the ability to distribute goods quickly for the Internet TV terminals of Siu Chi.
As the largest ODM manufacturer in China, Siu Chi can solve the hardware product manufacturing itself. Siu Chi has tens of millions of large-scale production of televisions and set-top box production capacity; Second, independent research and development design capabilities, Zhao Chi is mainly an ODM rather than OEM OEMs; Third, cost control capabilities, materials, manufacturing, management costs Are leading the industry; Fourth, quality control capabilities, product quality will not appear Internet companies dilemma. As an ODM manufacturer, after the direct production of self-owned brand televisions, Siu Chi has saved OEM profit margins compared to other competitors and can provide users with more cost-effective products.
Siu Chi acquired 63% of the popular shares, holding popular network to solve the Internet genetic problems. The transformation of the traditional TV manufacturers' Internet-oriented roads is very difficult. The most fundamental reason is that industrial manufacturing thinking is difficult to translate into Internet thinking and there is a lack of Internet genes. Siu Chi Holdings's popular network is based on the lessons learned from traditional television manufacturers, through the popular network to build and operate the Internet TV ecology. After Zhao Chi Holdings, the popular network continues to maintain independent operations. Popular Network has full decision-making power and management rights to maintain a complete Internet gene. Siu Chi shares and popular internet are closely researching smart TV terminals - popular TV, a smart TV terminal with Internet gene and industrial production gene.
Siu Chi shares with the other five companies to carry out the transformation of the Internet layout, is a multi-win-win cooperation. Siu Chi and popular cooperation to create a good product - popular television, through Haier, Gome offline channels and self-built online channels to achieve scale shipments, the Oriental Pearl and SMG provide licenses and content. Siu Chi smart TV clearly put forward a three-year target of 10 million shipments. After the scale of volume, popular, Siu Chi, Oriental Pearl joint Internet TV content, users and commercial operations, Haier's smart home, Gome's living room The e-commerce business also benefited. The Oriental Pearl received the internet TV users, while Zhao Chi itself realized the transformation of the Internet, and the popular network had the opportunity to enter the TV home Internet. In the process of the Internetization of Chinese television, this is a six-strong cooperation without losing. The popular TV, jointly launched, will rewrite the overall OTT industry.
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