With the advent of the mobile internet world, the traditional automotive industry is rapidly swept into this wave. Car companies have developed in-vehicle apps on in-vehicle information systems and stated that they will continue to vigorously develop APP innovation and applications in different ways. The development of in-vehicle apps is unstoppable, and the automotive industry is also blowing a new trend of mobile Internet.
Automobile manufacturers learn Apple to stimulate the vitality of the platform
Auto companies have also begun to become software companies, open APIs, and build in-vehicle application stores. As the number of cars continues to increase, drivers are bound to produce more information acquisition, information transmission, and multimedia audio-visual requirements. At the same time, mobile communication technology is becoming more and more mature. How can it be combined with car driving? Foreign big-name auto manufacturers have already given the answer.
Ford has added the AppLink function to the SYNC in-vehicle information system jointly developed with Microsoft earlier. This function allows the APP application on the consumer's mobile phone to be connected to the vehicle's SYNC system. When a consumer purchases a vehicle equipped with a Ford SYNC system, he can link the SYNC system via Bluetooth (Android) and data cable (iOS), and then can use voice and the center console touch screen to control the APP application on the phone , Such as playing Internet radio, turning on the music player, or sending a microblog with voice, etc.
Ford's connected car applications are developing rapidly. When the AppLink platform went live in 2012, there were only 9 applications such as news, entertainment, and navigation. By the beginning of 2013, the application had increased to about 20, and Ford also boldly announced the opening of the AppLink API, building in-vehicle application stores More developers are developing more mobile APPs connected to Ford's on-board system on its platform.
Auto companies have also begun to become software companies. Edward Pleet stated that Ford is transforming into a developer-oriented company to provide consumers with more in-vehicle apps. He revealed that Ford has contributed AppLink to GENIVI, which is a non-profit organization that promotes the development and popularization of in-vehicle infotainment (IVI) open source reference platforms. It includes automotive manufacturers, consumer electronics, communications and application software development. More than 160 companies including BMW, GM, Shanghai Automotive, Hyundai, Delphi, and Aisin are members of GENIVI.
At present, Ford has tried to cooperate with the Baidu cloud platform and completed the joint development and demonstration of 26 projects, with 75 Baidu engineers participating. Ford's approach draws on the style of Apple, Google and other companies in the IT field to build an ecosystem, and changes the traditional cooperation model of the automotive industry in an effort to lead the innovation style in in-vehicle apps.
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