Apple advertisement was taken off the shelf

The conflict between Apple's advertisement "Your Psalms" and the crash of MA Airlines was taken down from the website by the "New York Times". It was only because the advertisement appeared together with a news that the lost Malaysian Airlines 370 crashed into the sea. Both may cause The reader is confused or has a feeling of resistance.

Apple's "Your Psalms" iPad Air ad has received a lot of praise since its launch. The ads show how people use iPads in various extreme and unusual environments, including marine biologists using an iPad to measure coral growth and more. It is because of the lens of the iPad that is used under water in the electronic version of “Your Psalms” that it suffered from being taken off the shelf. A spokesperson for the New York Times said that it was unfortunately a coincidence that advertising creatives and a particular article happen to happen together. They are considering the future placement of this advertisement.