Recently, Baidu announced that it will shift the focus of its AR business from online advertising to tourism, architecture and medical care.
Baidu said AI artificial intelligence and AR technology are the key parts of the company's current strategic development plan and will invest a lot of research funds. Now, the leader of the AI ​​technology division is former Microsoft employee Qi Lu. In 2017, Baidu officially set up an AR studio and cooperated with big brands such as Mercedes-Benz, KFC and L'Oréal.
In an interview with The Drum recently, Hui Qiao, chief engineer of Baidu's AR Lab, said: “In 2016, when we first explored the scope of application of AR, we discovered that AR will be used in brand image building, online marketing and other fields. After a year, we have accumulated a lot of customers and consumers, so this is a great opportunity to use AR technology to create new products."
Qiao revealed that Baidu has signed a cooperation agreement with a theme park and some Chinese travel companies. “Now, we encourage the branding parties to indicate on the packaging that the product contains the AR functionality and information, because there are still many consumers who do not know what AR is.â€
In addition, he believes that the future of both VR and AR is on the mobile device side. "China has a huge smartphone user base - more than 700 million people, so most of the AR experience is done through smartphones instead of AR."
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