Outdoor lighting meets the outbreak period, the market scale will reach 15 billion yuan in the next five years.

According to statistics, in the first quarter of 2013, the tender for street lamps and tunnel lights in Guangdong Province in March 2013 reached 76,000 baht, far exceeding the 75,000 baht that was tendered last year. Industry experts believe that outdoor lighting will become the pioneer of LED popularization.

In the bidding process, the companies that won the bid were mostly well-known companies in the industry, such as Qinshang Optoelectronics, Hongli Optoelectronics, etc. It is difficult for small companies to get a piece of it. Experts believe that these phenomena indicate that the brand concentration of the LED industry is gradually increasing, and the industry reshuffle is gradually deepening.

When interviewed by the Guangzhou International Lighting Exhibition in 2011 and 2012, the exhibitors found that the number of exhibitors in the 2011 Guangzhou International Lighting Exhibition reached 2,913. After one year of industry reshuffle and industrial transformation and upgrading, brand concentration gradually increased. In 2012, Guangzhou International Lighting Exhibition exhibitors fell back to 2,653, and the scale of the exhibition reached 220,000 square meters, an increase of 10,000 square meters compared with 2011.

Outdoor lighting ushers in a concentrated outbreak
In May of last year, the Guangdong Provincial Government issued the “Proposal for the Promotion of the Use of LED Lighting Products in Guangdong Province”, requiring that all new construction projects in the public lighting sector in the province should adopt LED lights from the date of implementation of the plan, and the non-LED lighting originally used in the Pearl River Delta region. Products should be completed in batches before the end of 2013. After nearly a year of brewing, the program entered an accelerated implementation period.

According to the tendering plan announced by the Guangdong Provincial Department of Science and Technology, the total number of tenders for street lamps and tunnel lights in Guangdong Province last year was 75,000 baht. In the first three months of this year alone, the number of tenders for street lamps and tunnel lights has reached 76,000 baht.

Quan Jian, president of Guangdong Lighting Association, said: "The current number of tenders is only a small part of the popularization policy. With the further implementation of the popularization policy, the amount of follow-up bidding will be even greater." More than Guangdong is promoting LED lighting products. Driven by the national energy conservation and emission reduction policies, local governments have promoted LED lighting products as an important policy.

Li Xuliang, chairman of Qinshang Optoelectronics, said: "Last year, the number of tenders for LED streetlights and tunnel lights was limited by local governments. In 2013, the number of tenders in various places increased continuously, and the market entered a period of concentrated outbreaks."

Industry insiders predict that in the next three years, LED outdoor lighting will become the fastest growing segment of the LED lighting market. In 2015, China's outdoor lighting LED market will be close to 15 billion yuan.

Pull LEDs quickly
Pan Wenbo believes that the popularity of LED lighting in the field of public lighting can play a certain demonstration effect, and has a certain influence on promoting the popularization of LED lighting in the commercial lighting market and opening up the civilian market. At present, the high-quality LED products on the market are at least 50% less energy-efficient than ordinary energy-saving fluorescent lamps. The number of lamps that the government has tendered for is about 10,000. Compared with the number of ordinary households, the energy-saving effect and scale effect are reflected. Very obvious.

On the other hand, the outdoor lighting field has high performance requirements for LED lamps, and can also drive LED technology and quality improvement. “A street lamp has to undergo various weather conditions such as wind and sun, and it is the field with the highest requirements on the performance of LED lighting application market.” Li Xuliang told the author that in order to ensure the quality of street lamps, every street lamp produced by Qinshang Optoelectronics Co., Ltd. It must pass strict and long-term testing experiments before it can be put on the market. This has a strong demonstration role for the current LED market with uneven product quality.

The industry expects that the commercial lighting field, which also has a certain scale effect, may become a market area that has been opened on a large scale after the outdoor lighting market. According to the national roadmap for eliminating incandescent lamps, the incandescent lamp will withdraw from the historical stage from October 1, 2016. This means that the civilian market with a larger market is waiting for the enterprise to open up, and LED companies focusing on outdoor lighting have also extended to the civilian market.

Boost the industry shuffling wave
It is worth noting that not every LED lighting company can benefit from the current wave of LED outdoor lighting.

According to the results of the bidding announced by the Guangdong Provincial Department of Science and Technology, most of the enterprises that won the tender for the government streetlights were listed companies. For example, Qinshang Optoelectronics won several bids for Guangzhou, Qingyuan and other streetlight renovation projects in the first quarter; Hongli Optoelectronics also won the bid for Zhuhai and other streetlight renovation projects. In addition to the high requirements for luminaire performance, Pan Wenbo believes that most of the streetlights use the EMC (contract energy management) model, requiring companies to advance funds, while smaller companies are unable to withstand the huge capital and equipment investment in the early stage. Large enterprises with strong strength will gain certain benefits in this round of bidding.

Quan Jian believes that the concentration of orders shows further reshuffle of the industry. As a barometer of the development of the LED industry, the data of the Guangzhou International Lighting Exhibition also shows that, in contrast to the continuous expansion of the exhibition scale, as of the end of April 2013, the number of exhibitors in 2013 was more than 2,400, a decrease of 10 from the previous session. %, but the area of ​​the company selected for the brand exhibition area has increased by 15%, showing the further increase of industry brand concentration. Pan Wenbo said: "This shows that under the polarization trend of the LED industry, development has gradually returned to rationality."

(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)

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