Intel promotes "DIY Superstore" model

In order to enhance the consumer experience at the point of contact with the channel and provide higher added value, Intel promoted the “DIY Superstore” retail channel innovation model to realize the experience of “self-purchase” and create a new type of “self-service shopping” model for supermarkets. The joint channel partners will renovate computer retail stores to provide one-stop experience and convenient services for DIY users. Today, the three "DIY Superstores" in Shenzhen, Guangzhou, and Guiyang have taken the lead in completing the transformation and won good sales and consumer response. In the future, Intel will join forces with its channel partners to continue to expand this new model so that consumers can experience a satisfactory personal computing journey from the point of purchase.

DIY self-purchasing, supermarket type clear-price real-time purchase

Jing Shi Damai is a “DIY Superstore” located in Shenzhen Huaqiang North, and it is an Intel star-rated store. "DIY Superstore" has strict requirements for store layout, merchandise display, product information and shopping guide services. It adopts a "self-service shopping" model, all products are clearly marked, and they emphasize the "self-purchasing" of DIY users. Computer City guided or promotional approach. It integrates multiple cooperative brands and all accessory products of retail stores to meet consumer demand for personalized use of office learning, home entertainment, and game video and audio. Into the store, classified display rack, processor, motherboard, graphics card, memory / hard disk to peripheral hardware and other accessories are displayed on the supermarket-wide line, each product is clearly marked with the price and detailed description of the product label, the correct guide Consumer purchase. During the purchase process, consumers can feel the professional service of “advisory shopping guide”, and can also experience the performance and effect of the latest mainstream products at the “experienced station”, and can also be assembled and self-assembled on the “self-service machine”. The product. In addition, customers can also identify the authenticity of the product in the boxed authentic identification platform.

Mr. Li Rongji, General Manager of Intel China Southern China, said: “The needs and market trends of DIY consumers have undergone great changes. Intel is committed to providing innovative demonstrations and leading market insights. In the future, there will be more and more 'DIY supermarkets' landing in Fuzhou, Kunming, and other cities, hoping to allow more consumers to have a 'full self-purchase' experience."

As of May 2013, the nationwide “DIY Superstore” includes: Shenzhen Jingshi Damai Chang (Huaqiang Beilu Xinhuaqiang Electronic World 4C050), Guangzhou Xindu Computer Flagship Store (Gangding Pacific Computer City Phase 2 G301), Guiyang Chengguan Intel smart computer experience shop (Guiyang City Park South Brain Brainson Computer City 2F-38).

Intel Collaborative Innovation Drives Market Development
In recent years, the sales model of computer stores tends to be the same, but DIY users prefer to purchase from their own needs for product experience and use effects. Therefore, retail channels should also be changed to improve service value. The birth of “DIY Superstore” hopes that consumers can implement one-stop supermarket self-service shopping in the store, and at the same time, fully communicate their self-determined needs for the PC, allowing consumers to assemble the most satisfying personal computers.

In response, Sheng Peiyan, the general manager of Shenzhen Jingshi Computer Co., Ltd., said: “Thank you very much for Intel's strong support for retail channels. The transformation of this innovative model has brought improvements to the operation and sales of the stores, and customers have actually experienced The convenience of one-stop service. We hope to continue to strengthen the in-depth cooperation with Intel and strive to bring better "all-in-one purchase" experience to customers."

The birth of this model also reflects Intel’s attention to the retail sector and DIY users, and its determination to work closely with the industry chain. The "core" is printed together and grows together. Through collaborative innovation with partners, Intel will lead the industry and continuously promote the transformation and development of the industry and the market.