How do local manufacturers create differentiated tablets?

Samsung began using the "Human Nature" to guide customers in July 2012 when the Galaxy SIII smartphone was released, establishing the image of Andriod's high-end flagship brand, and the sales volume quickly exceeded 30 million; Meizu also weakened hardware parameters at the MX2 conference. Propaganda allows users to "forget the parameters"; OPPO Find 5 gives its own label "romantic design." Obviously, manufacturers who have shouted such slogans have realized that the war of deployment is about to be outdated, and the competition for products must find new sales points.

In order to win the market, tablet PC manufacturers often like to use the hardware configuration as the number of processing cores as a selling point. However, as the entry threshold for high-end configuration is reduced, future product competition needs to be improved in user experience and differentiated brand building. In the past two or three years, hardware configuration has been regarded as the main selling point. When the hardware processing capacity does not meet the user's fluent experience, the upgrade of the configuration can indeed improve the product experience and attract consumers' attention. However, after 2013, this situation has been eased to a certain extent. For example, ZTE, Coolpad and other vendors have all launched. A thousand quad-core smart phones, Onda, Taipower, Blue Devils, and the original Road and other manufacturers have also launched a quad-core tablet between the price of 700 to 1,500 yuan, these manufacturers lower the threshold of application of quad-core processors, making four The core is no longer a proprietary configuration for high-end products, and low-end products also have top-level configurations.

For the current domestic tablet computer industry, you can use 16 words to summarize: "public version of the public model, one thousand machines, hardware excess, poor experience." If domestic manufacturers cannot find differentiated designs as soon as possible, this market will quickly face the serious end of homogenous competition and enter the “Red Sea” too soon. Of course, different vendors have different views on this issue. Some manufacturers bluntly stated that they have been doing Shanzhai market and that their profits in 2012 are considerable. Why differentiate? Moreover, the cost of differentiation is too great. However, after careful analysis of this market, we can see that tremendous changes have taken place in the entire electronics industry, from product competition to eco-chain competition, and the value of the product has rapidly shifted from hardware to software and content, and has been increased by tablet computers. Driven by many manufacturers in 2012 did a good job, but can not represent 2013 will continue, with the Tablet PC market has entered the billion era, many VCD / DVD, electronic toys, game consoles and other manufacturers face the needs of transformation and upgrading Will join the tablet computer market competition, and domestic manufacturers generally lack of core technology, and ultimately can only fall into the quagmire of price wars, re-walk the decline of the cottage mobile phone.

Tablet product differentiation For domestic manufacturers, transformative innovation is difficult, and at a great price, it does not necessarily pay off. In contrast, more opportunities are in the application of technological innovation, to bring more convenient and better experience to the user's life, many manufacturers have achieved market success due to innovations in application technology, such as E people. E this. At the same time, the market demand for tablet PCs developed based on the characteristics of various industries and peripheral electronic devices developed on the basis of tablet PCs is enormous.

It is expected that the domestic quad-core tablet will quickly become popular in the first half of 2013. Although the hardware upgrade will not end, the speed of the hardware upgrade will certainly slow down, and the selling point of the tablet PC will rapidly change. In 2013, when the scale of tablet computers spans the turning point of "200 million yuan", powerful companies should lay out their user experience improvements and build differentiated brands in advance.