Recently, the market has set off a strategic alliance between the lighting brand factory and the LED upstream manufacturers. For example, Taiyi teamed up with chip factory Cree, packaged factory Ronda and Sharp, and South Asia Optoelectronics cooperated with Jingdian, integrating from chip end to terminal products and joining forces. LED lighting market.
Taiyi has ambitions for the layout of LED bulbs. At each stage, there are different strategies. Recently, LED bulbs with a price of 199 yuan were introduced to kill the lowest price in the market. At this stage, Taiyi turned to the pursuit of product standards and joined hands with the chip factory. Cree, packaging company Ronda and Sharp, launched high-wattage and high-lumen LED bulb products to sprint the LED bulb market.
Cai Yigui, chairman of Taiyi, pointed out that in order to improve product quality, Taiyi sought strategic alliance partners, including Cree, Ronda and Nikko Sharp. Among them, Taiyi used Cree's chip, and then handed it to Ronda and Sharp for packaging, and used Ronda. The bulbs of the package are mainly shipped to the Taiwan market, but in order to break into the relatively closed Japanese market, the company chose to use Sharp's package.
Taiyi estimates that the total shipments of light bulbs this year will be about 800,000. Cai Wengui said that about 70~80% are still sold to the Taiwan market, but the overseas market is still the main development target in the future.
South Asia Optoelectronics is provided by the major shareholder Jingdian, while the packaging business is outsourced to the factory, and then assembled by its own LED bulb fully automated production line into lighting products, and finally distributed to its own brand "Power Saver" In major entities and virtual channels, and even in the future, it plans to target overseas markets such as Europe, Japan, and the United States through the existing channel of another major shareholder, Formosa Plastics Group.
Taiyi has ambitions for the layout of LED bulbs. At each stage, there are different strategies. Recently, LED bulbs with a price of 199 yuan were introduced to kill the lowest price in the market. At this stage, Taiyi turned to the pursuit of product standards and joined hands with the chip factory. Cree, packaging company Ronda and Sharp, launched high-wattage and high-lumen LED bulb products to sprint the LED bulb market.
Cai Yigui, chairman of Taiyi, pointed out that in order to improve product quality, Taiyi sought strategic alliance partners, including Cree, Ronda and Nikko Sharp. Among them, Taiyi used Cree's chip, and then handed it to Ronda and Sharp for packaging, and used Ronda. The bulbs of the package are mainly shipped to the Taiwan market, but in order to break into the relatively closed Japanese market, the company chose to use Sharp's package.
Taiyi estimates that the total shipments of light bulbs this year will be about 800,000. Cai Wengui said that about 70~80% are still sold to the Taiwan market, but the overseas market is still the main development target in the future.
South Asia Optoelectronics is provided by the major shareholder Jingdian, while the packaging business is outsourced to the factory, and then assembled by its own LED bulb fully automated production line into lighting products, and finally distributed to its own brand "Power Saver" In major entities and virtual channels, and even in the future, it plans to target overseas markets such as Europe, Japan, and the United States through the existing channel of another major shareholder, Formosa Plastics Group.
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