Samsung washing machine hit the purchase of its three models of drum washing machine, you can enjoy 30 days unsatisfactory return service, and open the price war, straight down two thousand dollars. In this regard, the industry pointed out that Samsung's washing machine sales in China has now dropped out of the top ten, becoming a supporting role in the market, Samsung intends to regain the momentum to increase sales.
Samsung washing machine announced that from September 15th, Samsung launched a two-month bubble net washing machine "30 days unsatisfactory on return" activities. In 35 large and medium-sized cities and more than 1,000 stores in Beijing, Shanghai, and Guangzhou, if consumers are not satisfied with the product within 30 days, they can return it unconditionally. Some models of Samsung drum washing machines directly cut prices by 2,000 yuan. The decline was stronger than some domestic brands.
"As a multinational company, Samsung should be honest." In this regard, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out that only the “30-day unsatisfactory return†campaign that only a few products participated in, because it does not have universality, obviously cannot be called a breakthrough in the form and means of promotion. It can't be said that it is a brand-new attempt for experiential marketing for home appliance brands, and it cannot be said that it provides new ideas for the marketing mode of the home appliance industry.
Lu edge wave said that Samsung washing machine is a service as a gimmick, in fact, a substantial price cuts, price wars, is to restore sales in China to seize the potential to increase sales. "Because Samsung's price reductions are detrimental to Samsung's established high-end quality image, it is only possible to use 30-day returns as a marketing guise."
Statistics show that as of March this year, Samsung's washing machine market accounted for less than 2% of retail sales, only 1.84%, a year-on-year decline of 33.53%, this figure is even higher than the 33.34% decline in Samsung refrigerators. Samsung's current retail sales of washing machines have fallen out of the top ten in the industry, becoming a supporting role for the market.
"30 days is not satisfied with the return on the" service commitments, straight down 2,000 yuan in the profit-sharing measures, at present does not bring Samsung's washing machine sales on the rise. Originally thought that Samsung's price cuts consumers will buy, but the sales of Samsung washing machines have not sold some domestic brands such as Haier, Little Swan, and Hisense for several days. Businesses believe that today's numerous promotional activities, consumers become increasingly rational shopping. In the purchase of washing machines, consumers are most concerned about cost-effective, Samsung washing machines substantially let consumers be interpreted by consumers as the former high prices.
Samsung washing machine announced that from September 15th, Samsung launched a two-month bubble net washing machine "30 days unsatisfactory on return" activities. In 35 large and medium-sized cities and more than 1,000 stores in Beijing, Shanghai, and Guangzhou, if consumers are not satisfied with the product within 30 days, they can return it unconditionally. Some models of Samsung drum washing machines directly cut prices by 2,000 yuan. The decline was stronger than some domestic brands.
"As a multinational company, Samsung should be honest." In this regard, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, pointed out that only the “30-day unsatisfactory return†campaign that only a few products participated in, because it does not have universality, obviously cannot be called a breakthrough in the form and means of promotion. It can't be said that it is a brand-new attempt for experiential marketing for home appliance brands, and it cannot be said that it provides new ideas for the marketing mode of the home appliance industry.
Lu edge wave said that Samsung washing machine is a service as a gimmick, in fact, a substantial price cuts, price wars, is to restore sales in China to seize the potential to increase sales. "Because Samsung's price reductions are detrimental to Samsung's established high-end quality image, it is only possible to use 30-day returns as a marketing guise."
Statistics show that as of March this year, Samsung's washing machine market accounted for less than 2% of retail sales, only 1.84%, a year-on-year decline of 33.53%, this figure is even higher than the 33.34% decline in Samsung refrigerators. Samsung's current retail sales of washing machines have fallen out of the top ten in the industry, becoming a supporting role for the market.
"30 days is not satisfied with the return on the" service commitments, straight down 2,000 yuan in the profit-sharing measures, at present does not bring Samsung's washing machine sales on the rise. Originally thought that Samsung's price cuts consumers will buy, but the sales of Samsung washing machines have not sold some domestic brands such as Haier, Little Swan, and Hisense for several days. Businesses believe that today's numerous promotional activities, consumers become increasingly rational shopping. In the purchase of washing machines, consumers are most concerned about cost-effective, Samsung washing machines substantially let consumers be interpreted by consumers as the former high prices.
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