[Source: "High-tech LED - Lighting Market" June issue / reporter Zhang Wei]
Since the publication of the “Twelfth Five-Year Planâ€, all local governments throughout the country have vigorously promoted “new rural constructionâ€.
Hubei Province will build 300 demonstration villages this year, and complete the construction tasks of 1,500 villages by 2015; Jiangxi will invest 2.6 billion yuan in new rural construction this year; Huangshan City will implement a loan of 100 million US dollars for new rural construction this year; 12th Five-Year Plan China National Grid will invest 460 billion yuan to build a new rural power grid.
As the country increases its support for green and environmentally-friendly lighting, energy-saving and environmental protection and new energy as the key to the "new rural construction" wave, the township market will inevitably become an important growth point for the lighting industry's future market.
Township market competition upgrades <br> Since last year, traditional lighting companies have increased their investment in LEDs while expanding their sales outlets. Traditional lighting brands such as NVC, Sunshine, Foshan Lighting, and Snow Wright have already channeled their channels to townships.
According to the semi-annual report of listed companies in 2011, Sunshine Lighting has accelerated the construction of township outlets, subdividing office, commercial and engineering channels; Xuelaite is strengthening the construction of talent teams to prepare for the future occupation of township markets; Foshan Lighting continues to strengthen the second and third lines Urban outlet coverage.
In 2011, the NVC Lighting Annual Report showed that the company added 158 new stores last year. By the end of last year, the number of specialty stores had reached 2,968, covering 2,014 cities. NVC Lighting has achieved a strategic layout for China's first- and second-tier cities, and has gradually improved the network of small and medium-sized cities in the third and fourth lines.
Chen Yifei, the director of NVC Lighting Brand Center, told the reporter of "High-tech LED" that "the future will focus on the promotion and application of energy-saving lighting in rural areas of rural areas."
In November 2011, the Chinese government announced the roadmap for the elimination of incandescent lamps.
China is a big agricultural country, and incandescent lamps are commonly used in rural households. If the government subsidizes new environmentally friendly energy-saving lamps to eliminate incandescent lamps, the future township market will become the main battlefield for LED and traditional lighting.
At present, urban lighting consumption is relatively saturated, while the township market has unlimited potential.
Chen Yifei said: "There is no data on the scale of township lighting market in the industry. We believe that with the development of township economy and the development of rural construction, the inter-village roads will be opened, small shopping malls will be built, agricultural farming sites will flourish... Rural lighting application market The huge can be imagined."
“As the market for energy-saving lamps in first- and second-tier cities is relatively saturated, the future market for energy-saving lamps is in the countryside. Last year, Topstar has completed the layout of some township markets.†Kong Peng, director of the marketing department of Xiamen Tongshida, said.
Since the publication of the “Twelfth Five-Year Planâ€, all local governments throughout the country have vigorously promoted “new rural constructionâ€.
Hubei Province will build 300 demonstration villages this year, and complete the construction tasks of 1,500 villages by 2015; Jiangxi will invest 2.6 billion yuan in new rural construction this year; Huangshan City will implement a loan of 100 million US dollars for new rural construction this year; 12th Five-Year Plan China National Grid will invest 460 billion yuan to build a new rural power grid.
As the country increases its support for green and environmentally-friendly lighting, energy-saving and environmental protection and new energy as the key to the "new rural construction" wave, the township market will inevitably become an important growth point for the lighting industry's future market.
Township market competition upgrades <br> Since last year, traditional lighting companies have increased their investment in LEDs while expanding their sales outlets. Traditional lighting brands such as NVC, Sunshine, Foshan Lighting, and Snow Wright have already channeled their channels to townships.
According to the semi-annual report of listed companies in 2011, Sunshine Lighting has accelerated the construction of township outlets, subdividing office, commercial and engineering channels; Xuelaite is strengthening the construction of talent teams to prepare for the future occupation of township markets; Foshan Lighting continues to strengthen the second and third lines Urban outlet coverage.
In 2011, the NVC Lighting Annual Report showed that the company added 158 new stores last year. By the end of last year, the number of specialty stores had reached 2,968, covering 2,014 cities. NVC Lighting has achieved a strategic layout for China's first- and second-tier cities, and has gradually improved the network of small and medium-sized cities in the third and fourth lines.
Chen Yifei, the director of NVC Lighting Brand Center, told the reporter of "High-tech LED" that "the future will focus on the promotion and application of energy-saving lighting in rural areas of rural areas."
In November 2011, the Chinese government announced the roadmap for the elimination of incandescent lamps.
China is a big agricultural country, and incandescent lamps are commonly used in rural households. If the government subsidizes new environmentally friendly energy-saving lamps to eliminate incandescent lamps, the future township market will become the main battlefield for LED and traditional lighting.
At present, urban lighting consumption is relatively saturated, while the township market has unlimited potential.
Chen Yifei said: "There is no data on the scale of township lighting market in the industry. We believe that with the development of township economy and the development of rural construction, the inter-village roads will be opened, small shopping malls will be built, agricultural farming sites will flourish... Rural lighting application market The huge can be imagined."
“As the market for energy-saving lamps in first- and second-tier cities is relatively saturated, the future market for energy-saving lamps is in the countryside. Last year, Topstar has completed the layout of some township markets.†Kong Peng, director of the marketing department of Xiamen Tongshida, said.
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