With the acceleration of consumption upgrades, the competition in the kitchen appliance (kitchen power) market is becoming more and more fierce, and the key to the company's success in the future lies in how to use the technology innovation to rapidly expand the market with users as the center.
Since the reform and opening up, the Chinese people's soot emissions have experienced three stages: natural ventilation, mechanically assisted direct discharge, and exhaust and mechanically assisted centralized discharge. Today, hundreds of different types of hoods are produced in the market every year. However, two problems have not been solved: one is that kitchen fumes have problems such as poor emissions, smoke return, and odor; The soot is directly discharged to the outside without purification, causing pollution to the atmospheric environment.
In response to this situation, Boss Electric introduced a central range hood on March 30. It is reported that this is a systematic solution: install the main unit at the top of the public flue of the whole building, and use the negative pressure suction to bring the residents of each floor. The soot sucks out the flue, and the terminal in the household does not need to install the motor. At the same time, all the fumes in the whole building are discharged to the outside of the building after being cleaned by the main engine, which greatly reduces the contribution of the residential fumes to the atmospheric PM2.5. rate.
In order to further improve the smoke removal effect, Boss Electric also relies on "LORA" intelligent frequency conversion technology, high-precision power distribution technology and intelligent cloud platform created in cooperation with Alibaba, plus its own multiple composite fume purification technology to achieve soot emission. Intelligent control.
He Yadong, vice president of Boss Electric, said that as a technology-driven manufacturing company, Boss Electric has always relied on technology and R&D innovation to promote iterative upgrades of products to meet the needs of consumers. “As an industry leader, we cannot wait for the 'wind'. I have to subvert myself."
Prior to the 2018 China Consumer Electronics Show (AWE), Boss Electric also launched a variety of new products, including the new category of pesticide residue purification sink D102, the new upgrade of the fourth generation of large suction 2 times wind pressure hood 8231S, bamboo New products such as steamed steamer S228.
Galanz, which is known as the “father of microwave ovens†in the industry, has built “national appliances†as its own market exploration and upgrade path.
At the 2018 annual meeting held on March 28, Galanz released more than ten new high-end kitchen appliances including microwave ovens, electric steamers and dishwashers, as well as smart homes including Internet refrigerators, Provencal air conditioners and drum washing machines. The solution depicts Galanz's next 40-year industry blueprint.
Galanz President Liang Zhaoxian said that Galanz is to have quality "national appliances" to provide global consumers with home appliances that meet the needs of a better life.
This is the first time that Galanz has proposed quality as its goal in 40 years. The industry believes that this shows that the microwave oven king found a road that he is best at and is most beneficial to himself in the year of no doubt - kitchen appliances.
In fact, the kitchen appliance market has always been the darling of the home appliance industry. From 2012 to 2017, the retail sales of the Chinese kitchen appliance market increased by an average of 13.5% per year, and the retail sales in 2017 exceeded 100 billion. According to the data of China Kitchen Grid, as of December 31, 2017, the penetration rate of household appliances in China's 100 households is currently only 44.5%.
However, compared with the past, the kitchen electricity market has also undergone new changes: on the one hand, the wide application of the Internet of Things and intelligent technology puts higher demands on the quality, function and personalized experience of kitchen appliances; In terms of consumers, consumers have also changed from pursuing the practicality of products to pursuing high-tech, high-quality new products.
In the face of the scale of the 100 billion market and industrial upgrading, how to maintain stable growth has become a problem that kitchen appliances must consider next.
“This year, the company’s overall business objectives are to ensure the growth of business quality, to ensure the growth of revenue for the entire chain of partners and to ensure the growth of brands and businesses.†Wu Yi, deputy director of sales for Galanz Life Appliances Marketing.
There is no doubt that the war in the kitchen appliance market has been ignited in 2018, and driven by technology and consumption upgrades, kitchen appliances giants are rushing to seize the new track.
Guangzhou Yunge Tianhong Electronic Technology Co., Ltd , https://www.e-cigarettesfactory.com