Production and sales go into China's color TV industry vane

The global giants such as Sony, Toshiba, and LG are shifting manufacturing to China. Panel giants such as BOE and AUO have also increased their industrial layout in China. A series of measures show that China is manufacturing and consuming two-wing operations and becoming a global television leader. The development of the industry.

Careful analysis of the reasons for the growing status of China's TV manufacturing industry, all stem from the industrial transfer of Sony, Toshiba and other manufacturers, that is, although the global flat-panel LCD TV consumer demand continues to rise, but television manufacturers and upstream panel giants are facing downward price and The pressure to reduce costs has forced the transfer of production from South Korea, Japan and other places to mainland China and Taiwan. At the same time, under the drive of the domestic market driven by home appliances to the countryside, trade-in and trade-in, and other countries, foreign brands have begun to focus on planning the value of the Chinese market.

According to the Taiwan Economic Daily, Japanese LCD TV brands such as Sony, Toshiba, Mitsubishi, and JVC are affected by the appreciation of the yen, increasing the proportion of OEMs commissioned by Taiwan, and are expected to be more effective next year. Sony will commission 80% of the commissioned external companies to start the business, double the number this year, and drive Hon Hai’s shipments in TV OEMs by a factor of nine. It will also benefit Wistron, Compal and other vendors. The company's wholly owned subsidiary, "Edmont Holdings," has signed a letter of intent with Philips, Edmond can design, manufacture, purchase, and sell Philips TV products in China. Philips TV has completely become "Chinese goods."

In the Chinese mainland market, Konka and Toshiba Japan have signed orders for 700,000 LCD TV ODMs, including multiple LCD TVs. In the panel area, China is building more panel production lines. BOE's 6th-generation line in Hefei will be officially mass-produced in October; BOE's 8.5-generation line panel plant in Beijing is nearing completion. The Shenzhen Huaxing 8.5 generation panel plant invested by the mainland TV brand TCL, Dachang TCL, including capital investment and project construction, all went smoothly. The main plant structure was partially completed.

Zhao Maojun, deputy director of Ovid Consulting, believes that smaller and smaller profit margins for TVs have forced international companies to outsource a certain percentage of their production to companies like Foxconn, which has greatly increased the proportion of manufacturing outsourcing. “This is not only a consideration of the reduction in production costs, but also includes a comprehensive assessment of factors such as streamlining the supply chain, increasing the speed of market response, and reducing the research and development cycle. This means that China's OEM companies are making full use of their cost advantages to establish a global color TV manufacturing industry. Dominance." Zhao Maojun said.

JP Morgan expects that the output value of the LCD TV OEM market in 2010 will double to 21 billion U.S. dollars from last year, and will increase to 30 billion U.S. dollars by 2011.

The data from the Ministry of Industry and Information Technology also showed a booming production and sales situation. From January to July this year, color TV output increased by 11.1%, of which LCD TVs increased by 36.1%; domestic sales increased by 16.66% year-on-year, of which LCD TVs increased by 54.68% year-on-year.

"The Chinese market is gradually replacing the United States as the world's largest single TV market. At the same time, the upgrading of the color TV market is facing an unprecedented opportunity for expansion." Said Xie Qinyi, vice president of Displaysearch Greater China.