China's LED TV Upstream Industry Supports White Heat

Although it entered the market in April 2009, LED TVs have gradually become mainstream. Some large home appliance chain stores sales data show that LED TV sales have accounted for 30% of the total flat-panel TVs, 2010 will be LED TV consumer market, the rapid development of the year. The good performance of the market has led many color TV companies to focus on Internet TV and 3D TV while also focusing on LED TV as a business development focus. According to the survey data of the Consumer Electronics Product Survey Office of the China Electronic Chamber of Commerce, LED backlighting will become the standard for mid-to-high-end products for Chinese and foreign mainstream flat panel TV manufacturers in 2010, accounting for more than 40% of the total.

This is the message that was passed on the "Mainstream Flat-panel TV Performance Testing and Conclusions Launching Seminar 2010" held by the China Consumer Electronics Research Office of the China Electronic Chamber of Commerce and the Digital TV Standard Compliance Testing Center of the Ministry of Industry and Information Technology on June 25.

The evaluation results of the mainstream flat-panel TVs in the first half of 2010 of the Ministry of Industry and Information Technology’s Digital TV Standard Compliance Testing Center show that, at this stage, flat-panel TVs have a certain level of performance in terms of clarity, color reproduction, contrast, and energy consumption, compared to the average level in 2009. Promote. In particular, Samsung TVs, Sharps, Toshiba, Skyworth, Konka, and other color TV manufacturers commonly use LED backlight technology, flat panel TV products, color gamut coverage and contrast have an average of 10% -15% growth.

Liu Quanen, senior engineer of the Third Institute of China Electronics Technology Group, said that the overall performance of flat-panel TV products has reached a high level, but some products have problems such as screen leakage and uneven brightness. On the whole, LCD TVs still have room for improvement in terms of dynamic resolution and brightness uniformity. Plasma TVs need to continue their efforts to increase the screen luminous efficiency and reduce energy consumption.

“The speed of LED TVs replacing traditional LCD TVs is somewhat unexpected.” Even if the outlook for LED TVs is optimistic, there are still industry insiders who have expressed such emotions.

Deputy Secretary-General of the China Electronic Chamber of Commerce, Lu edge wave, said that the advancing speed of LED TVs is not unexpected. "The major concerns for consumers to buy color TVs are focused on brand, price, appearance, quality, function, energy saving and environmental protection. Compared with traditional LCD TVs, although LED TVs have relatively high prices, they have obvious advantages in terms of ultra-thin, energy-saving and full-HD, etc., which cater to the needs of consumers. Moreover, the price gap between the two sides is gradually narrowing. The reason why television can be quickly put on the table."

In the face of the huge market demand for LED TVs, Samsung, Sharp and other Japanese and South Korean brands have taken the lead. With the advantages of LCD panel production lines, they occupy a powerful position in the upper reaches of the industry chain. Skyworth, Konka and other domestic brands under the National Development and Reform Commission policy support, is struggling to enter the LED upstream industry to make up for the shortcomings in the field of LED backlight. At present, many domestic LED, module, chip, and panel production lines have already started construction or put into operation. China's upstream supporting industries for LED industry have entered the white-hot stage.