On May 7, Baowo Automobile announced that its North American R & D Center (BORGWARD R & D SILICON VALLEY INC) had been successfully registered and appointed Yang Song, President of Baowo Automobile Group, as Chairman of North American R & D Center, and Marketing Director of Baowo Automobile Group Marketing Jing serves as an executive director, and Bai Zheng, vice president of Baowo Automobile Group and dean of Engineering Research Institute, is the first CEO. In addition, Mr. Xing Zhou was appointed as the Director of Autonomous Driving at the North American R & D Center of Baowo Automobile Group.
The establishment of this center is the layout of Baowo Automobile's overweight autonomous driving. It is understood that the R & D center will focus on the R & D and application of technologies in the fields of artificial intelligence and human-computer interaction for Baowo Auto in the future.
The newly appointed Director of Autonomous Driving, Dr. Xing Zhou, graduated from the University of Science and Technology of China with a physics major and received a Ph.D. in Experimental Particle Physics from the European Nuclear Research Center (CERN). Stanford National Laboratory holds the position of scientist, mainly engaged in and researching deep learning in machine learning.
"His joining will make the North American R & D center quickly improve and mature, and bring powerful technical support and guarantee for Baowo Automobile in the field of autonomous driving and system development and application." Baowo said.
In 1919, Carl Friedrich Wilhelm Borgward founded the Baowo brand in Bremen, Germany. It once became the third-largest automobile manufacturer in Germany with a 60% share of Germany ’s exports at that time, and its product line is diverse. , Including passenger cars, trucks, buses, and tricycles, it was the first to introduce air suspension and 3-speed automatic transmissions, and built factories overseas. The late 1950s was the peak period of Baowo, with annual sales exceeding 1 million in one fell swoop. Taiwan is second only to Volkswagen and Opel at the time, but the good times are not long. For various reasons, Baowo went bankrupt in 1961. After the bankruptcy, the economy of Bremen also plummeted.
But in the new era, it was resurrected after being acquired by Chinese auto brand Beiqi Foton. On March 3, 2015, Baowo announced the brand revival at the Geneva Motor Show.
Since then, in the Chinese market, Baowo has launched two SUVs, Baowo BX7, Baowo BX5 and other products, but its development has not entered the fast lane, with sales of 55,000 units in 2017. At the beginning of 2018, Baowo Auto made a series of personnel appointments, and senior automaker Yang Song joined. He was the head of Nissan's North American marketing region and the first Chinese employee in the history of Nissan to be promoted to a senior executive position at the headquarters. Only three months after joining and serving as the chief operating officer and general manager of the marketing company of Baowo Automobile Group, Yang Song was promoted to president of Baowo Automobile Group and reported to the board of Baowo Automobile Group. After that, he will be fully responsible for the leadership and management of Baowo Automobile Group's research and development center, factory manufacturing, supply chain, marketing company and other operating departments.
At present, the competition in the Chinese auto market is fierce. First, the SUV market has declined in dividends. In addition, the Chinese government's vigorous promotion of electric vehicles and the development of new carmakers have also increased the pressure of traditional car companies. Baowo accelerates its layout in terms of personnel and R & D in order to win more time and survive the fierce competition.
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